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The Distribution of Love

This past week regardless of where we live we watched some of the most devastating fires sweep across LA and my home town of Pasadena and the surrounding communities. We were evacuated from the fires along with tens of thousands of people. We are the lucky ones because we are safe and our home is fine. Thank you to everyone who reached out. It was scary and surreal. Living in a canyon, fire is no stranger, but this was other worldly.  At least 10 of our friends and counting have literally lost everything with thousands and thousands more impacted. We are all in shock, devastated, depressed and the sadness hangs like the smoke.  The carnage is truly unimaginable.

The loss of every possession you own is beyond devastating but it is the loss of place that is worse. The place where your child took their first step. The place where you celebrated  birthday parties and back yard barbecues. The place where you lay your head at night is your place in this world. Your home is the place where your life existed and now there is no place. In Altadena and in the Palisades, not only are the homes gone but so are the churches, the schools, the markets and all of the places that create a community. All of it is rubble. Where is their place? It is the one thing our friends really need and the one thing we can not provide, their place. It is simply too much to comprehend.

What just happened was a death. The most unimaginable loss and as in most deaths, everyone you have ever known shows up in the first two weeks. There is more food, calls, and text than you can process. It is overwhelming the outpouring of love you receive when someone dies is overload. This is what is happening to all who have lost everything. They are in shock and our community is a hub of activity because there is a loss and people want to help.

We all feel better when we help but sometimes we do not think about the person who is receiving it. Do they need another casserole? Do they need clothes that I was going to give away or perhaps would they like to go and buy their own pair of socks? Oftentimes give without thinking about the recipient. We want to distribute our love and fill their closets but they don’t have a closet, just yet.

My life prior to nonprofits was in the software business, more specifically distribution. My job was to make sure that the software was sold into the distributors, who would then sell it to the stores and the consumer would buy it. Nonprofits work much the same way when you think about it. We are distributors of good, not necessarily goods. The nonprofit makes sure the consumer gets the product that they need. An important role for sure.

In a time of tragedy there is a time and place for many nonprofits to step in and help. However, if we can go directly to our families rather than through distribution, in this situation, I think it is more impactful. These families need cash and gift cards plain and simple. They will still need to pay their mortgage and find a place to live and pay rent. There will be a gap before insurance payments can be processed. Families will need socks, toiletries that they want to pick out because they like their shampoo and they will need money to do that.

For the first time, I am urging people to go direct to a Go Fund Me if you can. If you know someone who knows someone think about supporting these families directly. If you don’t and want to reach out I am happy to direct you to a few. Realize that like a death, the grief process is long and slow and everyone will need support more than just in the first two weeks. Support is sometimes a call, a text, a walk, a dinner invitation in your home.

While the casserole is lovely, it is when the silence sets in, in these coming months and years ahead that the need will be the greatest. Yes, give now and jump in but please, please do not forget these people the way we have forgotten about those in Maui and North Carolina. We need to continue walking with our own communities for the long haul because that is the journey ahead.

So many have asked for local resources to give and I wanted to share a few here. Please do not hesitate to reach out if I can direct you to a family in need or a school that is trying to support their students. Loyola High School at current count has 100 students without homes. Mayfield Jr. School has 21 families and Mayfield Senior has a large number of families who lost everything and these are just a few communities trying to support their own.

Nonprofits to support the LA/Altadena WildFires:

LA Regional Food Bank– The Food Bank is distributing food to many of the nonprofits on the ground and families in need. I have also set up a fundraiser for the LA Food Bank on the Charity Matters Instagram Account @CharityMatters or please go direct.

Baby2Baby–  This wonderful nonprofit is assisting with diapers, formula and all things families and children need when all is gone. They do amazing work and so far have distributed over 1.5 million emergency supplies to children impacted by the fires.

World Central Kitchen– I have seen Chef Jose Andres at the Pasadena Convention Center feeding fire fighters and people who are evacuated there. When there is a catastrophe anywhere in the world he is there to feed people and support. Chef Andres just recently received the Presidential Medal of Freedom, a well deserved recognition.

California Fire Foundation– The Cal Fire Foundation supports firefighters, their families and the communities effected by fire. They are currently distributing $250 gift cards to families that lost everything.

Pasadena Humane Society– We had over 350 animals arrive the first night to the Pasadena Humane Society with burned paws and singed all over from fire. They need donations and have been overwhelmed with volunteers. The Humane Society is also looking for families to take in animals and foster them until their parents are found or in a place that allows pets.

Thank you all for the outpouring of love for our community. While this has been the worst of times, it has also been the best of times. Each act of kindness shows us the best of humanity. People are good, generous and kind. We are so grateful for all of the love you are sending our way to distribute.

CHARITY MATTERS.

 

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Charity Matters Inspiration

The Choice and Power of Connection

As 2024 ended and the madness of the holidays ensued, a few great things happened that had me thinking about the power of connection. As a result, connection is my word for 2025. I was reflecting back on 2024 and realized that much of last year was spent in isolation. Writing is such an incredible journey but it is also a lonely one. In 2024, I spent seven months writing Change for Good: The Transformative Power of Giving as the Ultimate Cure. While I wasn’t alone on an island, it often felt like I was. It was a choice.

When we set off to achieve goals, we take time from one place to add it to another. We make choices. The goal was to write a bestselling book, by putting all of these stories in one place, inspiring others to serve. The choice last year was to write every night. The result was a bestselling book and trust me I have no regrets. The consequence of that choice was less time with those I love in real connection. We all make choices with our goals but sometimes those choices have unforeseen consequences. This year the choice is for real connection.

Years ago my husband and I were on a cruise and an announcement came over the loud speaker announcing the days’ activities in a crisp British accent. The percer said, “Are you connected but not connected? Join us for today’s conversation about how to be more connected.” We did not attend the workshop but spent much of our time in the proceeding days looking at couples staring at their phones and not into each others eyes and deciding that they were CBNC-Connected but Not connected. Something we still observe years later.

This past year I was CBNC. I was connected to hundreds of people with schools I work with, nonprofit founders interviewed, my writers group but all via zoom. Most of my days were spent on back to back zooms and my in person meetings dwindled with the convenience and of course LA traffic. That was a choice, to make life easier and save time and not to meet in person. The consequence of that choice was a lack of real connection. Connected but not connected.

To be my own devils advocate, I also made some incredible new connections because of Zoom, LinkedIn and mutual friends that were amazing. I had a lovely group of women from Connecticut called The Good News Girls reach out and ask me to speak about the book. The founders, Susan and Mimi shown above, are two remarkable women who have created a community both online and in person where they are having important monthly conversations about community, connection and making a difference. They have found the sweet spot of both technology and in person. These amazing women really got me thinking about the power of connection and what they are building should be replicated and or expanded, it is fantastic!

A week before the holidays, I was scrolling and came upon a site called You are a Philanthropist. I was instantly intrigued and so I reached out via instagram direct message, something I never do! As a result, the amazing Jenn Klein and I connected and had a lovely conversation. Spoiler alert: You will get to know her in an upcoming interview. I made a new connection with a kindred spirit simply by reaching out.

The week after Christmas, I came across a post on LinkedIn where Jay Frost, a highly regarded rock star in the philanthropic world, was asking about who has written the next great book on giving? To my shock, my name and book were listed and recommended by none other than my new friend, Jenn Klein. The next thing I new I was having a conversation with the delightful and charming Jay Frost. The power connection.

The knife cuts both ways. We can create connection when we reach out. Technology is not always the enemy. The trick is navigating the balance. That is my challenge to myself in 2025. To create authentic connections like I did with Jenn and then find a way to use those authentic and real connections to connect in person. Or to try and find a balance when the zoom schedule is overloaded to meet up with friends.

While I don’t have the answer, I do know that this year I am reaching out and setting up in person dinners, coffees, visits with those that fill my cup, make me laugh and inspire me to be a better person. The choice is real. The power of connection is what creates community. Strong connections create strong communities. Strong communities create strong cities, states and countries. It all starts with us, our choices and the power of connection.

 

CHARITY MATTERS.

 

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Charity Matters Inspiration

Episode 81: Pave the Way

We have all heard of cause marketing. You know brands like Tom’s Shoes where you buy one pair and another pair goes to someone in need. Before such a thing even existed there was today’s guest, Joan Hornig. She didn’t believe in “using” kindness to sell something she believes that philanthropy is beautiful. So much so that she left her successful job in corporate finance to make a significant difference in the world and give it all away. She does that through her Foundation and business called Pave the Way.  A for profit business that gives one hundred percent of profits to nonprofits.

I was lucky to meet Joan in person last week in NYC and give this dynamic human a big hug. She is even more amazing in person! Our conversation  was beyond inspiring and to use Joan’s words it was a conversation of consequence. One I am thrilled to share. So please join us and you can hear for yourself why  Joan is beyond the real deal and you don’t need to see her  but simply hear her heart to know just how special she is.

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Pave the Way Foundation and Pave the Way Jewelry  does?

Joan Hornig:  Pave the Way Jewelry and my foundation are really built on a concept called social enterprise, which I was very instrumental in actually creating almost 25 years ago. The idea behind that was it wasn’t just talk about doing good, what it really was about was making a seismic difference.

  I felt that women did a tremendous amount of volunteer work in the world. They devalued their time in part, although it was very valuable, but they didn’t put a dollar price on it. Nothing could be more valuable than a woman’s time and her time spent talking about what she cares about.  So I thought when someone would see a piece of jewelry on someone and they complimented that person wearing the jewelry. ” I liked your earrings.” That person could say, “Thank you. Do you know this supports children with autism?” And then the story would unfold that they were essentially advertising with their dollars what their values were, and they were having a conversation of consequence.

So to call it social enterprise is different. I ask every single person, when she or he makes a purchase or they make a purchase, what charity they want me to donate to in their honor? Then I donate 100% of my profit on that piece sold to the charity of the purchaser’s choice.

 I’m empowering them to have a conversation of consequence, to understand that they have money to use, and that when they walk out they are a billboard advertising who they are and who they care about. 

Charity Matters: Where did your philanthropy begin? 

Joan Hornig:  I grew up in a suburb of Cleveland, to parents  who didn’t have a tremendous amount of means. There were some hard times, and nonprofits stepped in some time. What my parents taught me was that what you’re worth is not what you have in the bank, but what you’re worth is what you do tomorrow.  I never felt less than when the other kids went off to camp. I felt that I could do anything with my time and that I could make a difference.

 I spent a lot of time in museums, because my mother said, “You shop with your eyes and you take home as much as you can.” I listen to music. “You you shop with your ears, you take it home.” But when other kids were going to camp, I decided to be a candy striper because we  couldn’t go to camp. So I went to downtown Cleveland and I was teaching inner city kids how to read.

One of the kids said to me, “You know, I get food when I come here. We don’t have enough food at home.” And I was 14 years old.  And I said, “Really?” So  I decided I would put on my candy striper uniform, and I spent months going door to door in neighborhoods, raising money. I was able to raise enough money for 80 families to have  a complete Thanksgiving dinner. I think that was the beginning.

“Charity Matters: What was the moment you knew you needed to act and start Pave the Way?

Joan Hornig: I was 20 years old, I was walking down the aisle getting married. I made two promises to myself. One was that I was going to be George’s wife and be the best I could be. And two, because of the privilege I had through my education and I knew I was going to have a big life, I promised myself that by the time I was 50, I was going to give back everything, 100% so, that is where it really began.

I would say that 911 was an important factor, and that is because I watched from my apartment the Trade Towers go down. I  wanted to do something that was one step better than combining Paul Newman with Paul in the wall and Oprah. What I wanted to do was create the jewelry. Pay people fairly, put them to work, grow their business. But say to you when you buy something of mine,” What charity do you want me to donate to in your honor?” And from day one, I have donated 100% of my profit on each piece sold to the charity of the purchaser’s choice. 

Charity Matters: What are your biggest challenges?

Joan Hornig:  I think that one of the biggest challenges was actually getting people to take me seriously. If you are doing anything associated with what is traditionally a man’s job people take you seriously. When you switch to something that might be fashion or jewelry, they think that what you’re doing isn’t necessarily important.  

This it’s not just about selling the jewelry. I have to design it. I have to make it. It’s not vertically integrated, right? To check it, I have to hire people, right? We have to do the accounting, we have to do the bookkeeping. And from day one, I decided that every single charity that I would donate to would be located in a place where other people could learn about it. So if you go to my site right click on all the different charities that I’ve given to local and national there are over 1000 and where you can leave my site and learn about those charities. So the challenge was people would say to me,” You’re not busy anymore.” I’d say I’m busier than I ever was. I’m working seven days a week. I said, “You’re not understanding.” So that was actually a challenge.

Charity Matters: What fuels you to keep doing this work?

Joan Hornig: Those moments really are the people I meet in the nonprofit sector. Those are the people. What they do is so extraordinary. It fuels me when I get invited into a food pantry and I see people who do service are so extraordinary. I don’t hold a candle to them and they are the people who are so inspiring.  They’re all over the world.  I know what they’re doing, and I know that it’s harder than what most people do.  

Charity Matters: Tell us what success you have had and what your impact has been? 

Joan Hornig: I measure impact several ways. One is if somebody hears the story of what I do and they tell somebody else, that’s impact.  All of a sudden, we started a conversation of consequence. I measure it when people say I’m going to give 5% or 10% on the business. Everyone cannot afford to give 100% right?  I’ve had an education and a great life but I don’t diminish any or anything anybody gives.

I do speaking tours sometimes, I was in Nashville, and a gentleman had sold his company. He was starting another one, and he decided he was going to follow my model, that’s impact. That’s a huge impact.  The impact is if someone who listens to this says, “I can do something.” Impact is defined in a context that matters, that is only relevant to what someone can do. When we have a community of people who use their muscle memory of giving and caring to pay it forward and inspire others. That’s impact.

Charity Matters: If you could dream any dream for your organization, what would that be?

Joan Hornig:  My dream has always been to collaborate. I like the idea of licensing fees that go to charity. I would love a fragrance company to come to me to collaborate to create a perfume. Can you imagine having something that’s called philanthropy lingers?

Most of all, what I want is institutions, retailers and everyone who sells my jewelry to understand that they should take the time to ask what their customers care about. Not tell them to care about something. That’s my dream. It is really about asking, because we learn a lot from other people when we listen.

Charity Matters: What life lessons have you learned from this experience?

Joan Hornig: I learned that everyone is interesting and worth my time. That your time is more valuable to you than my time is to you, and that I have to use it wisely. Actually, I feel we’re on the same team. If I respect what you care about and respect your efforts, we’re on the same team. You can feel it. 

Charity Matters: How has this journey changed you?

Joan Hornig:  I think that I am a more confident person because I’ve taken risks. I think that one of the things that I’ve learned is if something doesn’t work out, I can handle that risk of disappointment.  The way I make promises to myself and keep them, like the way I did when I was 20, and I walked the aisle and made those two promises. I keep all the things that I made that weren’t right, that didn’t work out. Then I go back to them a number of years later, and I learned that I can fix it. So I learned that sometimes you acquire  knowledge without even knowing it. 

What I want everyone to do is find themselves in a situation where they give one extra thing to someone that they don’t expect to give something to. That would be the way to find me in spirit this holiday season. I love to do one thing that takes a little extra effort that helps someone else.

 I really want people to understand how blessed we are. So many people can benefit, especially people we don’t know.  They’re not obligated, except to hopefully pay it forward in the future when they’re on their feet. So I believe in a hand up, not a handout.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Causes

Episode 59: Project Libertad and our CNN Hero

At Charity Matters we love heroes, people who give and people who serve others. We have been interviewing and finding remarkable heroes long before the iconic CNN Heroes came along. Don’t get me wrong, anyone who amplifies the voices of these remarkbale humans should be applauded, so bravo CNN! When one of the people we interviewed a year and half ago became a CNN Hero, well we had to share. We are so proud of Rachel and she was always a hero to us. Here is her story in video and for everyone who wants to revisit our conversation and podcast, take a look below. The world needs to continue to highlight heroes…because charity does matter.

Photo via: CNN
Rachel’s Story from our May 2023 conversation:

I was recently having a conversation with friends about what our grandparents and great grandparents went through coming to America. I love these conversations for a few reasons. First because we all have these stories. Secondly, because they remind us how strong and resilient our ancestors were and what they sacrificed for us. The immigrant story is the story of our country.

While immigration has been a hot political topic these days, regardless of your stance, there are still people coming to our country who need help. That is where today’s guest, Rachel Rutter comes in. Rachel is the founder of Project Libertad, an organization that helps immigrant youth in a multitude of ways. Join us for an inspirational conversation about some of the challenges these children are facing and how she and Project Libertad and making a difference.

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Project Libertad does?

Rachel Rutter: We are a nonprofit organization serving newcomer immigrant youth. So we’re working with kids who have recently arrived in the US and their families. The people we primarily work with are unaccompanied minors from Central America and Mexico. In addition, we also work with a lot of families from Brazil.

There are fewer services in the counties outside of Philadelphia, so we’re providing legal services,  helping kids with their immigration process, and trying to address the other needs that they have. For example, we have kids who struggle with housing insecurity, food insecurity, mental health support, and all those sorts of things. So we’re trying to not only meet their need for immigration status and help them with that process, but also all these other challenges that they face as they’re adjusting to being here in the US.

Charity Matters: What was the moment you knew you needed to act and start Project Libertad?

Rachel Rutter:  When I was in college, I had this idea that I wanted to start a nonprofit someday.  I was very naive about how hard it would be. So I started all of the paperwork, and incorporating and 501 C 3 status in law school.  Then at the same time, I was working with all these clients who had legal needs, needed asylum, or they needed to apply for immigration status. 

Then they always have all these other needs. For example they don’t have a safe place to live, have family issues, trauma, and need food. There are any number of different issues that they have.  I just wished we had a social worker that we could partner with and have like a wraparound approach. A place where we are meeting all the needs, not just this legal needs.

So the idea came to create an organization that does try to do all those different things in a one stop shop.  We are doing that now, and we had just hired a case manager to connect kids to resources in the community and social services.  I’m obviously doing the legal part. And we hope to continue replicating that and growing in new areas. 

Charity Matters: What are your biggest challenges?

Rachel Rutter: One of the biggest things I remember getting really frustrated with was applying for different grants.  It’s really hard to get your foot in the door as a new nonprofit. Nobody wants to take a chance on you, you’re tiny, and they want to see that you have money before they give you money. But you can’t show them that unless someone gives you money. It’s just kind of like a chicken and egg problem. So that was really frustrating.

We took classes on grant writing.  I just practiced and got better over time. Eventually, we did a grant in partnership with HIAS which was the first ever grant that we got. Just being able to say that this other foundation gave us a grant went really far. Being patient, learning how to talk about your mission in a way that people want to fund it. Because it’s really important. It’s like writing a thesis in college where you have to structure it the right way so that people want to support it.  That was a big learning curve for us.

Charity Matters: What fuels you to keep doing this work?

Rachel Rutter: It can be really hard, but the most important thing for me has always been like the relationship that I have with the kids that we work with. So that’s definitely like the biggest motivator for me. I also have a very supportive family, husband, and friends who work in this industry as well.

So I feel like I have not only my team, my project like that, but also my colleagues from other organizations  who are always supportive. We can always like work together to solve problems.  It can definitely be challenging, but I feel like I have a good support system. Working directly with the kids is what gives me energy. Usually, that’s what I’m trying to focus on. If I need to push through, I’m thinking about the kids and that connection that we get to have with them.

Charity Matters: Tell us what success you have had and what your impact has been? 

Rachel Rutter:  In terms of our impact, we served over 1000 people last year. The times I think when I feel like the most impactful are when a student shares some things that were going on in her family.  After hearing this we were able to provide support with that. There was food insecurity in the household and so we went grocery shopping. It doesn’t always have to be complicated. This kid said I need food and we went to the store and we got food and like that was that. My colleagues and I do stuff like that all the time.

I think those are definitely the moments for me that are the most rewarding when you can just help somebody in such a concrete immediate way. So I love that we have the ability to do that. Sometimes those kinds of moments don’t necessarily get captured in the numbers you put in a grant report. 

Charity Matters: If you could dream any dream for your organization, what would that be?

Rachel Rutter: I have two thoughts about that. One is to continue expanding and replicating what we’re doing now in our current locations. Having the combination of lawyers and social workers reproducing that in new counties as we grow.

Then the other thing I would love to do is to have some sort of shelter for youth who are 18 to early 20s. Something that we run into a lot is youth who have housing insecurity. They don’t either have anywhere to go because the foster care system doesn’t help them once they are 18. We run into cases like that where kids don’t have anywhere to go. There are really limited options currently for them. We would really love is to eventually have some sort of space for kids like that. So that would be  another dream that I would have for the future. 

Charity Matters: What life lessons have you learned from this experience?

Rachel Rutter: I think one thing is just like the importance of these relationships with the kids.  So I think just the value in those long term relationships is so important, and like sustaining for me. I’ve definitely been learning to delegate more, now that we have more staff.  It’s always hard for me to kind of let go of things because this is my baby.

 I also realize when I’m feeling burned out that having a good team that you can trust to do things so that you aren’t trying to do everything as one person is really important. I’m learning to  relax a little more. A lot of things work themselves out if you wait long enough. 

Charity Matters: How has this journey changed you?

Rachel Rutter:  I think when I started this out, I was a little bit naive about how difficult it might be to get funds. So like I mentioned, I’ve learned a lot there. I just think I have more confidence in myself and my knowledge as an attorney.  We’ve really developed our niche where we are the local experts working with this population.

I think that took me a long time to kind of see this as like a real thing and now other people see it that way too.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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What Matters?

Thankful

 

Today is the day that we take time to be thankful. This year, this day and this moment I am grateful for many things, my guess is for many of the same things you are;  health, family, friends and for all the amazing nonprofit founders who continue to inspire and teach so many invaluable life lessons.

This year has been a challenging one for me personally. Yet, every time I have a conversation with one of these inspiring founders its as if someone hit a reset button for me that leads me to gratitude. Each founder has sacrificed their life to make others lives better. Every one them remind us all what really matters and just how much we have to be grateful for each and every day.

Giving birth to Change for Good has been an unbelievable journey and one that has literally just begun. Not even two months in and the book contunues to make bestseller on Amazon. I’m heading to New york for the East Coast launch and next week is the Season 8 premiere of the Charity Matters Podcast. So much to be grateful for! I think what has lifted me more than anything is the reaction to the book. When people text or share that the book was a “game changer and reminded them what matters.”  Those are moments that make all of this worth it.

 

So  today, my wish for you is that you can find those moments with the ones you love. I am grateful to each person who has come into my life and for all of the lessons they have taught.  Most of all, I am grateful to each of you who continue to inspire, teach and motivate on this journey. To each and all of you, I wish you and your families a very joyous and Happy Thanksgiving!

 

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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What Matters?

Finding Gratitude not just in November

There is no joy without gratitude. The two go hand in hand, and you simply cannot have one without the other. In a moment of joy, you are full of gratitude for the gifts you have been given. Watching a child being born, experiencing nature, being with someone you love or playing with your dog—each of those treasured moments is an experience of gratitude when you make the choice to appreciate the moment.

Gratitude is more than just a simple “thank you.” It’s a powerful force that can transform our lives in profound ways. Gratitude is a critical part of our growth, our healing and evolution. The process of knowing that you have enough and being grateful for every precious breath, bite of food, night of safety, moment with a loved one and appreciation for the gifts we have transforms our lives in powerful and profound ways. No matter how little we have, there is always room to find something, even breathing, to be grateful for.

In the past twelve years of interviewing nonprofit founders, I have discovered some common themes in these amazing humans. These superheroes share more than a few traits that make them successful, purposeful and joyful. The number one trait is gratitude. I would say that most of the people I’ve interviewed have experienced some sort of loss in their lives that triggered them to act to serve others. Through their healing,they find a renewed purpose and gratitude for being alive. The other ten to twenty percent of nonprofit founders had either a close call in life or such a profound sense of gratitude that they knew that they somehow needed to pay it forward. Gratitude is a force that propels us forward, like rocket fuel, it can boost and change our lives in profound ways.

For some reason we seem to think gratitude is as seasonal as pumpkin spiced lattes. Gratitude should be something we practice all year not just in the month of November. Here are a few ways to start your gratitude practice and to ensure it goes all year long.

Keep a Gratitude Journal

One of the most effective ways to cultivate gratitude is to keep a gratitude journal. Each day, take a few minutes to write down three things you are thankful for. These can be big or small. Over time, you’ll find that focusing on these positive experiences can help shift your mindset and make you more aware of the good things in your life.

Express Gratitude to Others

Take time to express your gratitude to the people in your life. This can be as simple as saying “thank you.” Letting others know that you are grateful for their kindness and support can strengthen your relationships and create a positive ripple effect.

Practice Mindfulness

Mindfulness involves paying attention to the present moment without judgment. When you practice mindfulness, you can become more aware of the things you are grateful for. Take a few moments each day to pause and reflect on the positive aspects of your life. This can help you cultivate a greater sense of gratitude and appreciation.

Create Gratitude Rituals

Incorporate gratitude into your daily routine by creating gratitude rituals. Start each day by thinking of one thing you are grateful for. These rituals can help make gratitude a regular part of your life.

Volunteer and Give Back

Giving back to others can help you cultivate a sense of gratitude for what you have. Volunteering your time  can provide a sense of purpose and fulfillment. It can also remind you of the positive impact you can have on others, which can increase your own sense of gratitude.

Focus on the Positive

Make a conscious effort to focus on the positive aspects of your life. When negative thoughts or challenges arise, try to reframe them in a more positive light.

Practice Self-Compassion

Be kind to yourself and practice self-compassion. Recognize that it’s okay to have tough days and that you are doing your best. By being gentle with yourself, you can cultivate a greater sense of gratitude for your own efforts and achievements.

There is so much to be grateful for everyday, not just in November.

 

CHARITY MATTERS.

 

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Charity Matters Inspiration

Finding Joy

This past week has been incredible and I’m still trying to get my head around all that has happened in just a few short days. Sometimes life can be overwhelming and we get caught up in how much we have going on.  We can focus on the to dos rather than on the joy that each experience brings. I have had to remind myself of this more than a few times.

Last weekend we celebrated my Dad’s 85th birthday which was the beginning of my gratitude. As most of you know, my dad has died more than a few times. He has seen the light and yet he was still here to celebrate a milestone birthday. As usual, my dad puts everything in perspective reminding us that each day is a gift. He is right! There is no joy without gratitude. I am so thankful to have my dad here for all of this.

We had an election and then the next day my dear friends hosted a beautiful book launch party for Change for Good. Living in LA my friends came from all parts of town, dealt with insane traffic to celebrate this milestone. It was such a special night having my family there and so many of the amazing people who have walked this journey with me. The joy was palpable. The excitement and feedback from the book has been overwhelming. People are buying six to ten copies at a time, giving them to friends. All of it has been surreal to say the least.

As if that wasn’t enough for the week, I was chosen to present the book to my publishing group the next morning. An incredible group of female authors that She Rises Studios brings together via zoom each week. That was a privilege and really fun. Later that evening we had our TACSC benefit to raise funds for the youth leadership nonprofit that is my day job. Another incredible night supporting people who serve and lead.

All of that brings me to my husband’s birthday, another opportunity for joy. His birthday is also the day before the anniversary of my parent’s car accident. Twenty-two years ago this week. I’ve been talking a lot about the book this week and as a result a lot about my mom. I have felt her guide me and her presence in all of this. My mom is the person who knew what joy was. She created it, she laughed all the time and she embraced life fully. Her voice and legacy is on these pages and everywhere in the book. I came across this picture of her recently and it is exactly who she was.

My mom knew life was precious and life is short. Hers was. She knew what mattered. I shared this the other night at the book launch and thought I would share it again here.

At the end of our one precious beautiful life people are not going to talk about how rich or how thin you were. They are going to talk about how you made people feel, who you helped, how you lived and how you made the world better through your kindness and love. I am not a perfect example of this but the hundreds of nonprofit founders who I have interviewed are. Their stories and lives are in this book and their examples of how to live and give. This is what we should all be focusing on because this is what really matters. There is no silver bullet for life. If there was a silver bullet it would be helping another person. It is the one and only thing we can all do to affect change for good.

Twenty-two years ago this week my life changed forever. So much good has come from that loss. When an earthquake happens, a city is reborn. When a forest fire creates a new forest those trees become a book to inspire others. There is no loss without rebirth. Twenty two years ago, Saturday I lost my mom. Twenty-one years ago this week we launched a nonprofit. One year ago this week I met my publishers and today I am here at this moment talking about my bestselling book with each of you. Life is precious, life is short. Use it well and use your beautiful life to change someone else’s. It is the best thing you can ever do to Change for Good.

My mom taught me so much about how to live and how to find joy. Her legacy lives on in so many ways. My hope is that her legacy can continue to inspire others to go in search of finding joy.

CHARITY MATTERS.

 

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Charity Matters Inspiration

Change for Good is here!

There is a lot of noise in our world. Lately, with the election our world has gotten a lot louder and somedays its as if there is a tension knob and someone is turning it tighter and tighter. I don’t know about you but I want to jump off the merry go round after too much noise and just turn it off. I have found myself unplugging more and being more mindful of what media I am consuming because it is just too much.

Too be honest, most of this year I have spent my spare time writing. There was very little time for extra noise. Every moment I could find was spent creating Change for Good: The Transformative Power of Service as the Ultimate Cure. I am so proud to say that the paperback was released yesterday on Amazon and is now available wherever you buy books and your book store. Believe it or not it is distributed in 13 countries, who knew?  This  has been a remarkable process of taking the squares of each nonprofit founder’s story and creating a quilt of life lessons learned these past twelve years.  To kick off the launch the publishers at She Rises created this launch on livestream this morning and you can listen or view it on youtube in the play the episode link below.

There are  so many reasons why I am grateful to SheRises publishing this book. First, they have created an incredible community of women authors who they inspire and life up. So much of what I write about is exactly that, creating social infrastructure and community. When we come together in any way we are stronger, better, happier, connected and we can make anything happen. Just like a nonprofit that creates change through community, She Rises also creates change through community. 
It makes sense because SheRises founder, Hanna Olivas is also a nonprofit founder. She is a living example of what and who we talk about every week on Charity Matters. Someone who was dealt a really crappy hand and used it to help others.  I will let Hanna tell her story herself in a hopefully upcoming episode of the podcast, so I won’t spoil it here. To say that she gets it and that She Rises gets it would be an understatement. As you know, I don’t belive in coincidences and I do not think it was one that I ended up with this amazing group of women. I am truly grateful!
So thank you to all of you who pre-ordered. The physical books come to me Novemeber 1st and I will sign and send them to you asap. If you want signed copies please order them through here and send me an email or reply to this post with who to address them to after you place the order, especially if you are buying for Christmas. For all our international audience here are the lnks for you to order as well. 

 

Lastly, thank you again for being a part of this movement to make our world a better place one small act of kindness at a time. Thank you for being part of that kindness and this journey. We are better together, always.

CHARITY MATTERS.

 

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Charity Matters Inspiration

Praying for Florida and North Carolina

Once again, I had planned on writing an entirely different post but as I write this Milton is quickly approaching Florida. By the time you read this it will have hit Tampa and the surrounding communities devastating so many who were already trying to recover from Hurricane Helene just thirteen days ago. It is unfathomable to imagine having to flee your home twice in two weeks time and not knowing what you will return to.

It is in times like these that we see who we really are. We see neighbors helping neighbors, we see the power of community, of connection and kindness. We see the best in humanity and who we should strive to be. All of that gives me hope in a nation so divided right now. We can put all of that division aside and simply reach out a hand to help someone in need. The time is now.

Speaking of need, I have read a few notes from nonprofits who are doing rescue work, Team Rubicon and Samartian’s Purse who said that what they need more than anything is funding. While donations of water and food and clothing are wonderful, those donations mean that people have to sort and organize. That process takes aways from the man hours that could be used ordering and distributing vital resources that are needed. I sent a little something and hope I can do more.

As we pray for Florida, last week I was interviewed by an amazing  Floridian named Naz Rose, for her podcast, Third Eye Talks. Naz and I had a conversation about what we do with all that grief and loss? How can we turn pain into purpose? Naz, not only works for a nonprofit but she coaches others on finding their way. She is amazing and you should definitely check out her website here. The episode is below and seems timely with all of the loss that so many are experiencing right now. You can listen here.

As we send prayers to Florida, I am choosing to focus on the power of community. Knowing what we can do when we come together for something bigger than ourselves. I know how amazing people are.

This past week I felt the love like never before with the kindle version of Change for Good out on Amazon. It is a little like art imitates life. Each week I write to you about the kindness of people, the power of community and giving. Last week so many of you purchased the book and left beautiful reviews. Thank you! At last check the book was ranked #5 in Spirituality, #13 in Spiritual Biography and #36 in Biographies of Religious leaders…not exactly sure how that happened? But I’ll take it!

Once again, thank you for all the love, reviews, emails it has been an incredible week. Next week the book is officially released in paperback. So much gratitude to all of you who continue to believe in good, do good and make the world a better place.

CHARITY MATTERS.

 

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Causes

Coming together to create change for good

The world is a chaotic place. What I had hoped to write and what I am actually writing are two very different things. That is because in the past week we have seen attacks on Israel and a natural disaster of epic proportions in North Carolina, Florida and Georgia. Watching millions without power, food or water is absolutely devastating. My prayers go out to everyone in the area and all who are suffering in both areas.

Some people love to give to international aid organizations and others try to find local causes, so I wanted to provide a few resources for Ashville, NC here, if you are so inclined to help.

Speaking of help, I wanted to thank all of you for yours with the digital launch of my new book, Change for Good: The Transformational Power of Giving as the Ultimate Cure  I am so thrilled to announce that the book is available digitally on Amazon and I would be incredibly grateful if you considered picking one up and writing a few words on a review. The paperback comes out October 15th and the hope is to get to bestseller status before that date with downloads and reviews.  I am learning so much about this industry and truly appreciate your support. 

The overarching theme of the book is that service is the silver bullet. When we come together to support one another through good times and bad we build social infrastructure, create bonds, connections and become stronger. We are witnessing the power of community right now in North Carolina.

Speaking of community, I have been incredibly touched by the groups that have reached out for me to speak, to do book clubs and signings and have felt this incredible community connection and gifts. My advice for anyone who wver wants to feel loved, write a book. The love I felt from everyone I have ever known and from this beautiful community has been beyond remarkable. So thank you all for reconfirming my belief that people are good and that we can all create Change for Good!

CHARITY MATTERS.

 

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Charity Matters Inspiration

Strong Inside and Out

Thank you all for your amazing support with the new book, Change for Good: The Transformative Power of Service as the Ultimate Cure.  Writing the book was an isolating and often lonely process. There has been so much joy in connecting with like minded people to talk about the book and it’s mission.  Last weekend I was in Omaha, NE speaking at the National Christ Child Society was fantastic. Connecting with amazing women who work hard every day from across the country to make their communities stronger through service.

One of the other amazing women I have met on this journey is the remarkable Cheri Dixon. Cheri and I met through our publisher and immediately connected.  She has spent a lifetime in education as a principal and leadership consultant. As you know, my day job working with hundreds of schools and running a youth leadership organization, makes me a principal super fan. I love great educators and leaders and Cheri is definitely that! We more than hit it off.

In addition, to helping schools and business in leadership Cheri hosts an incredible podcast called Strong Inside and Out where she inspires women to lead. Cheri is an author and a true ray of sunshine. So if you get a minute to listen to our conversation, you can below.  Definitely  take a minute to follow Cheri for incredible inspiration and insight.

As I told the amazing women at the convention this weekend:

We decide how we use our time and choose to live our lives. People like to talk about balance. I truly do not care for that word at all. Life is not about balance. It is about choices. It is that simple. Yet, somehow after we get our work done, our laundry, make dinner, flip through our social media and realize that we put aside all of the things that really matter. It’s time that we change that script. It is time that we make choices that give us more joy, more gratitude, purpose, connection and physical and mental health benefits that we receive when we give. We are privileged to serve.

We know we can not lead unless we serve. Everyone in this room is a leader and serving your community. You are all bright lights in your communities who have been chosen and called to serve. Part of being that light is igniting it in others. Spreading the word of helping another.  It is easy to make this about us but it really about continuing to spread the light in an often dark world. 

It will take all of us to shine as bright as we can. I know we can.

CHARITY MATTERS.

 

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Charity Matters Inspiration

Looking at the numbers….

I hope you had a great Labor Day weekend and are enjoying this short week! Speaking of labor,  I work hard and want my work to matter, to make a difference. I admit, I am a little competitive too. However, I’m not always good at metrics and score keeping. People ask me about stats and numbers for our subscribers, listeners and all of that and to be honest, I am so busy creating that I rarely look. Should I be looking more often? Yes, I know. I’m more competitive  with myself than with others.

If I look and see that we are not doing as great as another podcast that can sometimes stop me from moving forward. I understand that analytics are important but somehow that isn’t the measuring stick that I usually use. My measuring stick is your comments, your emails, when you tell me something you did because of what you read here. That is what fuels me forward.

Last week I was the guest on a terrific new podcast called Mom to More. The format is interviewing women who have been at home with their children for at least ten years and telling their journey back to work. It was a great conversation. During our talk,  Sharon Macey, the host, mentioned her new podcast ranking. I asked her where she found her data. Because getting insights from Apple isn’t the easiest in my experience. She told me she uses ListenNotes

Naturally, I pulled up Listen Notes and discovered that we are ranked in the top 5% of podcasts in our catagory out of over three million podcasts in the world. WhooHoo! I was over the moon to see those numbers and that is because of you! All of you listen and share these episodes, spreading the word of people doing good. Since today is the International Day of Charity, I can not think of a better way to celebrate. I am so grateful to this beautiful tribe. You are the people changing the world each day by investing in kindness. You make choices what to listen to and you choose good. I am beyond grateful to you, thank you.

CHARITY MATTERS.

 

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Technology that Matters

Rounding Up for a Cause

Last week, I was at the grocery store when they asked me if I wanted to round up for charity. Of course my answer was yes. Who doesn’t want to give forty-four cents to a cause they care about. For that matter, who uses change anymore? It was easy, it was effortless and it made me feel great when I really didn’t do anything. It got me wondering how many round up apps and organizations are out there and are they working?

The results made me really happy and I thought they were worth a share.  There are a number of apps that individuals can get to give to a cause when they make a purchase. Apps such as RoundUp or Coin Up are for people who want to give their extra change with their own purchases or like me at the store when the company asks me if I want to donate my change? RoundUp works both ways. You can pick a cause and “RoundUp” every purchase for a cause you care about. The app may partner with a store or restaurant you frequent and you can “Round Up” that way.

In the United States alone we donated more than $470 Billion dollars last year and more than 60% of that was from individual donors. According to Engage for Good which tracks point of sale donations, in 2022 nonprofits raised $749 million dollars in point of sale donations. It seems that corporations are jumping on the giving bandwagon. The Taco Bell Foundation alone brought in over $42 million dollars last year from its Round Up partnership with its 7,500 restaurants across the country. Now that is some serious change for good!

 

CHARITY MATTERS.

 

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Charity Matters Inspiration

Happy 13th Birthday Charity Matters

I’m honestly not sure where the time went? How is it possible that Charity Matters celebrated its 13th birthday just a few days ago? It seems like yesterday that I started writing and now all these years later we have come so far, met so many incredible people and made a difference in our own way. This year we have two birthday gifts in celebration of thirteen years. The first is that we have a book title…..Change For Good and the book is finished! A miracle and huge accomplishment in itself.  We are starting our editing process this week.
The second gift was being featured in the recent issue of Canvas Rebel Magazine. It was a fun treat to share a little about my life before Charity Matters and some of our journey. I’m not sure how this will turn out in your emails so I provided the link above as well. Thank you all for making this journey so incredible by walking alongside through it all. So grateful for each of you and Happy birthday Charity Matters!

Meet Heidi Johnson

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STORIES & INSIGHTS

Meet Heidi Johnson

JULY 15, 2024
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Heidi, appreciate you joining us today.
Parents play a huge role in our development as youngsters and sometimes that impact follows us into adulthood and into our lives and careers. Looking back, what’s something you think you parents did right?

We never know as parents what seeds, good or bad, that we are planting in our children. We also never know when they are going to germinate, sprout or lay dormant. The seed that my parents planted was one of compassion, kindness and service to others. My mom and dad were fun, had a lot of friends, a house full of noise, guests, people and joy. Our house was the one that everyone wanted to be at. Not because it was fancy but because it was fun. My parents made people feel great about being welcome, they took strangers in every Christmas and Thanksgiving and everyone felt included.

More than being welcoming and kind, my parents gave back. They were super involved in our schools, in their church, in Little League and my mom with a number of charities. They showed us from an early age that we are all here to take care of one another. That seed of compassion was planted in me and my sisters and laid dormant for many years. When it did sprout it took off. Starting a nonprofit, running a nonprofit, interviewing nonprofit founders on my Charity Matters Podcast was all because of them. Today, the one thing that gives me great joy is knowing that I’m living my parents legacy through my nonprofit work.

Awesome – so before we get into the rest of our questions, can you introduce yourself to our readers.

Hi, I’m Heidi Johnson. I’m a storyteller, nonprofit founder and a believer in good.

When you are little and people ask you what you want to be when you grow up, nonprofit founders usually don’t make the list. Something happens to you and you decide to leave your path to help others. That is my story and that of the 1.6 million other nonprofits in the United States. So far of the few hundred I’ve interviewed our paths to service all seem to take a similar course.

My life changed with a phone call in the middle of the night, you know the ones they warn you about. My parents had been in a horrible car accident while on vacation with 3 other couples in Mexico celebrating 60th birthdays. Their car was hit by a huge tour bus and 3 people were killed and one brain damaged. Every couple lost a spouse. My dad survived and was in a coma for a month and my mom was killed instantly. I sat by my dad’s beside with faith getting us through a very dark time for our family and friends who had all lost so much.

A year later a group of us were invited down to Children’s Hospital Los Angeles where my friend, Father John was the only chaplain for 100,000 children who went through CHLA each year. He asked us to help him create a nonprofit to provide chaplains of all faiths for the hospital. My previous work had been in the software business and none of us had ever started a nonprofit. We became entrepreneurs in those hallways that day and started the Spiritual Care Guild. Today we have chaplains, 24 hours a day, seven days a week and a $10 million dollar inner faith center. Spiritual Care has become a national template for pediatric chaplaincy. That was just the beginning of a series of life changing events .

It was 2003 and there wasn’t CNN Heroes or any information on nonprofit founders. Who were these people and what was their story? So I started a blog and then a podcast called Charity Matters. My mission was to learn their stories and discover why they changed their life to help others? These stories are beyond inspiring and truly are the best of humanity. Think about How I built this podcast but for charity. I just finished my book, Change for Good which comes out in October, sharing some of the life lessons I have learned from interviewing these remarkable humans for the past twelve years. We need to focus on what is good in this world!

I’m incredibly proud of the work we have done for CHLA. More than that, I think Charity Matters reminds us all that it is never to late to give back and to make a difference. It really why we are all here and I love inspiring others to do the same. I hope my new book continues that mission.

We’d love to hear a story of resilience from your journey.

None of us has a straight, clear or easy path. There are always obstacles along the way. In hindsight, those roadblocks appear more like road signs telling us which way to go. There were many obstacles along the way that prepared me for starting a nonprofit and becoming an entrepreneur.

I would say the biggest setback came early in my life and taught me the greatest lessons about hard work and not giving up. I was in college at the University of Arizona, and decided to transfer to USC and come back to LA for my Junior year. My parents had been paying for my college. When I came home and announced that I was coming back to LA to stay and was now going to USC. My parents informed me that they also had an announcement. My father’s paper business was bankrupt. While they wanted me to stay in school they had zero resources to help me. It was a defining moment for me because I was halfway through school and didn’t want to give up and had never had to rely on myself.

I had worked in retail during the summers and went to my old bosses telling them my new concerns. They hired me as a personal shopper, which was a new concept back then. I worked Monday, Wednesday and Fridays, Saturdays and Sundays. At the time, I was dressing the new female power brokers in dtla. On my days off, I went to school Tuesday and Thursday taking 22 units because it was cheaper. I couldn’t hang with most of my friends because I couldn’t afford too and no longer had the time. I worked so hard to put myself through USC and learned to appreciate hard work, time management and my education. The women I dressed became mentors to me and cheered me on.

At the time it happened, the roadblock felt insurmountable. Putting myself through college gave me resilience, strength, self-confidence and a work ethic that has never wavered in anything I have taken on. Everything I have done since then, whether my career in the software business, my nonprofit work, the podcast, the book and all of it was impacted from that experience.

How about pivoting – can you share the story of a time you’ve had to pivot?

Life is about seeing the obstacles as lessons and learning to pivot. We don’t have a choice because the roadblocks require us to go in a different direction. After graduating college, I worked in the software business where I was in charge of distribution nationwide for their consumer products division while pregnant with our first son. I adored my job and the company and loved that my clients were in Southern California and I would only have to travel occasionaly once our son was born.

There were a lot of layoffs happening before my maternity leave and we were in escrow for our house. I had asked my boss to put in writing for the bank that I wouldn’t be laid off, which he did more than a few times. True to his word I survived the layoffs, we closed escrow and I began maternity leave. During that time, the founder of our company decided he wanted me working in our Northern California headquarters in Scotts Valley. I explained that we had a baby coming and had just bought this house and all but one of my clients was in LA. I loved this job.

His reply was to write a nice check and show me the door.  I was stunned, sad and had really thought of that job as my identity at the time. The result of this unexpected situation was the ability for me to be home with my newborn son and not worry about anything. It gave me time to think, to work on our fixer upper and then to transition into consulting. This gave me the flexability to be with my now growing family and keep my foot in the door of my career.

When my parent’s accident happened a few years later, I was able to jump into starting a nonprofit and use those skills. Yet, another setback that resulted in changing my life for the better in an entirely new direction.

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CHARITY MATTERS.

 

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