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Episode 93: PopDrop

Some stories grab you by the heart from the very first line. John Snyder’s begins on a first date with his wife, Nikki, when the two of them decided to do something radically simple: instead of sending candy to their toner customers, they’d use that money to feed people experiencing homelessness. That small act became Project Pop Drop. A monthly movement  that rallies “givefluencers” to bring meals, new socks and clothing, and joy-filled experiences to shelters across Los Angeles. Today, Pop Drop is more than a delivery….it’s Easter bunnies and race cars for kids, partners who show up with food and gift cards, and even tiny homes that help families move from encampments into dignity and safety.

What makes John’s story unforgettable is his families full circle story.  I had the privilege of meeting John and his wife Nikki last week and they are a power couple in the best sense of the term. This week’s episode is a shot of hope and action, packed with contagious energy, hard-won wisdom, and tangible ways to help. If you’ve been looking for a reason to believe that giving changes everything…and how you can be part of it…don’t miss this conversation with John Snyder of Project Pop Drop.

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Pop Drop does?

John Snyder:  Project Pop Drop Foundation is something my wife, Nikki, and I founded on our very first date. We have a for-profit company…..Platinum International Products & Services…..and someone pitched us one of those “send chocolates and candies to every customer” programs, like Office Depot and Staples. We decided we didn’t want to do that. We wanted to save that money and buy food for people experiencing homelessness. What started as a simple program inside our toner business has blossomed into a nonprofit.

Since 2011, once a month, we go to a different homeless shelter and bring life-saving supplies and partners with us. Bombas donates socks. Whole Foods helps. Raising Cane’s is a big partner—they help feed people and share gift cards so folks can buy food later. Target’s a partner too. We call the people and companies who come with us givefluencers….we trademarked that……because they’re influencing the world by their giving actions.

Over time we’ve evolved. Nikki builds the days into experiences—Easter Bunny visits, race cars for kids living at the shelter, face paint, laser tag……so a hard season can include some joy and smiles. In the early years we’d just drop food. Now our customers and partners come with us, bring supplies, put Pop Drop boxes in their car dealerships and hotels, and give alongside us.

We’ve also grown into housing. We have seven Project Pop Drop tiny homes that are moving families from encampments into safety. Each has a door, a lock; on-site there are washers, dryers, showers, and games. All of this came from deciding not to send M&M’s to toner customers and, instead, to feed human beings.

Charity Matters: What was the moment you knew you needed to act and start  Pop Drop?

John Snyder:  I’m an LA person, big Laker fan. As a kid, birthdays meant my dad took me to the Forum. Once, on the way, I mouthed off……I said something dumb like, “We don’t live that well.” He got mad, drove me to Skid Row, and showed me people sleeping in cardboard boxes. “Dad, people are living in those?” “Yeah. You’ve got it pretty good, don’t you, Johnny?” Right then I said, “When I grow up, I’m going to help those people somehow.”

Years later we did our first Pop Drop at Union Rescue Mission on Skid Row. I told my mom, “We’re going to give back every month” and she started crying. I asked why. She said, “Don’t say anything, but my father was homeless…..at Union Rescue Mission.” I never met him. He had a drinking problem and left when she was 12. I had no idea. We had started Pop Drop at the very place where my grandfather had been homeless. Full circle. That’s when I knew everything was connected and I was on the path I promised as a kid.

On our first date in Century City, Nikki and I said, “Let’s go every month.” Instead of customer gifts, we’d bring food and companies. She asked, “What’s the name?” I said, “I don’t want to show off.” She said, “If you want to expand and get people on board, make the giving pile bigger, you have to name it.” She pushed me. We named it, built donation boxes, and got them into our clients’ businesses. She said, “Make it an experience. You can’t just drop food and leave.” That’s how Pop Drop really began….organically and from the heart.

Charity Matters: What are your biggest challenges?

John Snyder:  We’ve got four kids….triplets and our superstar daughter, Chloe….and we’ve brought them to shelters since they were six months old. In those early nonprofit years, we’d roll the triplets in this long “limousine stroller,” food piled around them, and meet other businesses bringing donations. We’ve been to Skid Row more times than I can count. I’ve had the car swarmed while delivering supplies, people yelling not-nice things through the window while my kids watched. We had to explain: “Don’t take it personally. This is about pain and survival. We’re here to help.”

COVID was the biggest challenge. LAUSD is a big partner; they run donation drives and have our boxes in schools. Suddenly the world shut down. People were told, “Don’t go to shelters.” Meanwhile, shelters are some of the cleanest places you’ll ever see. The whole distribution system, our nonprofit supply chain, broke. We pivoted to Zoom. Students made videos to get donations from families and parents’ workplaces. Wildly enough, during COVID we brought more donations doing it on Zoom than in person. So we kept going.

There was also the noise on social. “Oh, they’re still going to shelters.” “I saw them without a mask.” People were on their couch, and we were out making things happen with Zoom drives, deliveries, feeding people. That pushback actually fueled us. We weren’t going to stop helping people. Period.

Another challenge was resources. People kept saying, “Walmart put your Pop Drop boxes in their stores. Did you know they’ll give grants if you’re a nonprofit?” We became a 501(c)(3) in 2018/2019. That move helped when donations dropped everywhere; Walmart and Target support enabled us to buy more supplies and expand. We never had a grand plan. Things kept falling into place because we kept showing up every month.

Charity Matters: What fuels you to keep doing this work?

John Snyder: I like helping people. I like seeing faces when you help them. I like talking with people, giving hope and showing someone that somebody still cares. I’ve been in rough spots where people helped me, and I know what that means in the moment. It can be everything.

I love that we’re giving back and showing our kids…..and our kids are inspiring other kids. It’s contagious. I love when friends and business associates come with us and afterward say, “John, I’m so thankful we went. We’ve been looking for a way to give back.” People want to help; they just don’t always know how. We say, “Come with us.” That’s givefluencing…..bringing others into the act so the giving pile gets bigger.

And when people tell you to stop doing something you know you’re supposed to be doing? That fuels me too. If everyone had stopped during COVID because they were told to, a lot of people wouldn’t have eaten. We kept going. Educating others fuels me as well…..our online course, Giving While Making a Living, teaches businesses to pick a cause and create a simple monthly social responsibility system. Keep it turnkey: name it, pick the last Saturday at 12 o’clock, show up. If you don’t make it simple, you become a “Thanksgiving and Christmas philanthropist.” We’re about consistent, monthly giving.

Charity Matters: When do you know you have made a difference?

John Snyder:  When customers say, “We know we can buy toner cheaper on Amazon, but we choose you because of Pop Drop,” that’s impact. When companies ask, “How can we get involved?” and then start collecting donations, put boxes in their lobbies, and show up at shelters to make an impact. When a friend or client brings their team and says afterward, “We’ve been looking for this,” I know we made a difference.

I’ve watched kids inspire other kids. I’ve seen donations surge because a middle-schooler made a Zoom video. I’ve seen a day at a shelter turn from “drop and go” into an experience where kids in tough situations are laughing, gaming, and smiling. That’s difference you can feel.

Charity Matters: Tell us what success you have had and what your impact has been? 

John Snyder: Since before we were a nonprofit and now as the Project Pop Drop Foundation, we’ve helped contribute to feeding over 90,000 meals per month to people experiencing homelessness. Every month. That’s a big highlight.

We’ve empowered thousands of businesses “our givefluencers” to give back with us. We’ve expanded partnerships: Bombas, Whole Foods, Raising Cane’s, Target, Dave & Buster’s, LAUSD, and Impact 13. We’ve built seven tiny homes to move families from encampments into safety with a lock, a shower, a washer and dryer, and dignity.

We’ve been recognized along the way. We received a Gold Medal which is the President’s Volunteer Service Award from the White House. We were invited to the Pentagon because they liked Pop Drop. Walmart put our boxes in stores. Each of those moments opened doors to expand the giving.

But the thing I’m proudest of is the evolution from dropping supplies to creating experiences that bring joy and connection. That’s Pop Drop.

Charity Matters: If you could dream any dream for your organization, what would that be?

John Snyder:  My dream is to change the way the world does business. I want every company to start a program within their business…..like we did before Pop Drop was a nonprofit…..where every single month they give back. Do it for the cause that’s close to your heart, homelessness or anything else, but do it monthly. Make it part of your DNA. I’d love to see extra tax credit incentives tied to that monthly commitment. I want a world full of givefluencers…..people influencing the world through giving actions.

Our course, Giving While Making a Living, helps push that into reality. A woman in Wisconsin bought it and finally started the nonprofit she’d dreamed about serving kids traumatized in childhood. I held her hand through it: naming, logo, shirts, accountability. Most people watch a course, get pumped, and Monday morning do nothing. We want action. I want to figure out how to scale that….maybe through something like the SBA….so more businesses step into monthly giving.

We have something special with “givefluencer.” There’s so much we can do to fuel more life from saving supplies and empowering more businesses to give. If we find that one big thinker, that magical person who sees what Pop Drop is and what it can be and helps us expand it. I’m ready to receive that partner.

Charity Matters: What life lessons have you learned from this experience?

John Snyder: Everything is connected. You can live within your life’s purpose without it being the only thing you do. It’s perspective: a young punk kid says, “We don’t live that well,” and a dad drives to Skid Row to show cardboard homes; that kid says, “I’m going to help,” and later he does at the exact place his grandfather, who he never met, was once homeless. Full circle.

The lesson is to keep my eye on the giving prize. Name it. Show up monthly. Make it simple so it’s sustainable. Invite others so the pile grows. Remember why you started….people, not programs. Keep it real and keep it consistent, or you drift into being that “Thanksgiving and Christmas philanthropist.” We’ve seen that a simple, turnkey system like “last Saturday of the month at 12” is what actually keeps the giving going.

Charity Matters: How has this journey changed you?

John Snyder: It’s made me a nicer person. In business I used to be “sell, sell, sell”…..numbers, aggressive, go-go-go. We still have numbers in nonprofit, but Pop Drop humanized me. When you start something and discover your mom’s father was homeless in the very building where you began your giving, it’s hard not to see a higher purpose in that. This journey made me more faithful. It shifted me from feeding printers to feeding people, from transactions to connection, from me to we. And I don’t plan on stopping.

CHARITY MATTERS.

 

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Episode 92: Shoulder Check

 

In the past fifteen years, I have not resent the same interview twice in one week. However, when I orginally scheduled this to be delivered last Thursday, September 11th I didn’t foresee all that would transpire the day before. The assassination of Charlie Kirk followed by the 24th anniversary of September 11th created so much noise that this very special story might have been missed. So, yes if you are seeing this twice it is intentional because I want you to have a bright light on your Sunday morning. Something to start your week to remind you of all the good in this world. So here you go….once again…

 In full disclosure, I know very little about hockey….especially as an LA girl…..but what I do know is that rare and extraordinary group of people who take unimaginable loss and somehow transform it into a mission for good. Today’s guest, Rob Thorsen, is one of those people. After the heartbreaking loss of his son Hayden, Rob chose to honor his memory by spreading kindness and compassion in the most powerful way.

Drawing from Hayden’s love of hockey, Rob used the term “Shoulder Check” not just as a sports reference but as the cornerstone for a movement. What began as a nod to the game has become a beautiful legacy of connection and care. Shoulder Check is about more than hockey…..it’s a mission and a movement about reaching out, checking in, and making contact with those around us. Rob’s story is one of resilience, love, and the reminder that even in the deepest grief, we can create something profoundly good. Take a listen and you will want to be a part of this…

 

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what ShoulderCheck.ORG does?

Rob Thorsen:  ShoulderCheck.org is the first initiative of the HT40 Foundation, which we created to do one simple, specific thing: inspire and enable young people to check in on one another…regularly. We give them the language, tools, and motivation to make “checking in” a daily habit. The culture we’re pushing against is that paradox the U.S. Surgeon General called out in April 2023: we’re hyper-connected by tech, yet lonelier and more isolated than ever. Shoulder Check is our answer.

It started in hockey, our son Hayden played, and the community rallied around us after his death but it quickly became bigger than a sport. The signature gesture is literal: hand on a shoulder, paired with the refrain, “Reach out. Check in. Make contact.” We do this in locker rooms, at center ice, in school assemblies, classrooms, and community events. The goal is behavior change through a simple ritual and a shared brand language…something memorable enough to spread, practical enough to use, and human enough to matter.

Charity Matters: What were your early experiences in PHILANTHROPY?

Rob Thorsen: I didn’t come up through a lifetime of traditional volunteerism; I came out of marketing and advertising. I ran ad agencies. My wife did, too. Ideas, brand-building, behavior change….that’s our professional DNA. After we lost Hayden, I didn’t set out to “become a nonprofit founder.” I set out to develop an idea that could help people the way Hayden helped people….by making contact.

In that sense, Shoulder Check “just happens” to be a nonprofit vehicle. It is, first and foremost, an idea carried by a brand and a toolkit. From day one we treated it like a serious creative brief. Our team (pro bono) built language, design, rituals, and programs the way we would any world-class brand……with clarity, consistency, and heart.

Charity Matters: What was the moment you knew you needed to act and start ShoulderCheck.org?

Rob Thorsen: When Hayden died by suicide in May 2022, our lives were instantly and permanently altered. The first feeling was compulsion: we have to do something. I reached out to a national mental-health nonprofit whose executive director told me, bluntly, “Leave interventions to the professionals.” It stung, but at the same time, it focused me. She was right: I’m not an interventionist. I am a professional in another realm.

A few months later I sketched a simple thought in a notebook: “I have a hand to give. I could use a hand.” That became our north star. We began gathering with 30–70 kids at a time, at home, at the community center and iterating together. We wanted this to be everyone’s idea, not mine. The first crystallized concept to emerge was Shoulder Check: make kindness a contact sport, give everyone a role in the dialogue, and make the ask actionable.

Charity Matters: What are your biggest challenges?

Rob Thorsen: Processing grief and launching a nonprofit at the same time…..there’s no handbook for that. You’re building a startup out of a garage emotionally and literally, while processing the heaviest thing you’ll ever carry. We’re not clinicians. We’re not event producers. Yet we’re running programs and putting on major events because that’s what the idea requires to spread.

Operationally, the work is exhausting….production, follow-up, stakeholder care, constant outreach. Conceptually, the challenge is staying disciplined: we’re not trying to “do everything mental health.” We’re doing one thing well which is equipping friends to check on friends. The saving grace is that the idea is a virtuous circle. The very act of placing a hand on a shoulder….giving or receiving….feeds the work that sustains us.

Charity Matters: What fuels you to keep doing this work?

Rob Thorsen: The stories. Constantly. We hear from people who finally knew how to start a hard conversation and did it……and from people who were struggling and felt their friends show up. Nearly everyone will accept help from a friend; Shoulder Check gives those friends simple language and a moment to step in.

And the ritual itself is its own therapy. When hundreds or thousands of people put hands on shoulders and say “Reach out. Check in. Make contact,” there’s a tangible lift in the room. You feel the possibility of a culture shift……one conversation at a time.

Charity Matters: When do you know you have made a difference?

Rob Thorsen: I know it in two ways. First, in the micro: when a young kid writes to say, “I went home and checked on someone because of Shoulder Check….and it mattered.” Or, “My friends came to me, and I didn’t feel alone.” That’s the point.

Second, in the macro moments. At our events, 2,500 people….families, players, kids….all link up and speak the refrain together. You watch the posture in the building change. You hear “Lean on Me” sung by an arena and feel the message land. Those moments are catalytic….but they exist to seed a million small, private ones later: on buses, in bleachers, down hallways, at kitchen tables.

Charity Matters: Tell us what success you have had and what your impact has been? 

Rob Thorsen: We launched the idea with the Shoulder Check Showcase in August 2023; this year we hosted our third annual showcase. It’s a community-run charity game anchored by NHL players who’ve believed in the mission from day one….people like Chris Kreider, Kevin Shattenkirk, Trevor Zegras, and many others who donate a week of their time to play, meet kids, sign, and amplify the message.

Each year, 2,500 people pack the arena. Before the puck drops, everyone places a hand on a neighbor’s shoulder and repeats our refrain. The response has been overwhelming…..an emotional jolt you can see and hear. This year, New York Rangers anthem singer John Brancy performed the National Anthem and led a “Lean on Me” sing-along. The NHL, the NHLPA, teams, and media have all helped carry the message; we’ve appeared on Good Morning America two years running. The Showcase fuels grassroots adoption…..teams, schools, and communities taking the toolkit and making it theirs. That’s the impact we care about most: replication and daily habit.

Charity Matters: If you could dream any dream for your organization, what would that be?

Rob Thorsen: I want Shoulder Check to become cultural shorthand for empathy…..like a color you instantly associate with a cause. Think Komen’s pink for women’s health or Movember’s mustache for men’s health. Our teal-aqua should say “kindness, connection, and awareness.” Not as a merch play, but as a signal that prompts action: check on someone right now.

I imagine late-August/September activations timed to back-to-school and fall sports….teams, classrooms, clubs, workplaces…….all making commitments to one another. I want the toolkit to be accessible and flexible: bake sales, 5Ks, pre-game rituals, morning meetings…..however a community wants to manifest it. We’re not raising dollars for a lab; we’re raising awareness for each other. If Shoulder Check becomes the universal cue for “I’m here…..let’s talk,” that’s the dream.

Charity Matters: What life lessons have you learned from this experience?

Rob Thorsen: I’ve learned presence over control. In the immediate aftermath, your mind tries to script the unanswerable: Why did this happen? What will my life be a year from now? You can’t solve those questions. What you can do is show up….in this hour, with these people, for this work. When you do that, you give yourself something better than certainty: integrity.

I talk a lot about reflection vs. regret. Reflection is learning from what happened while knowing you did the best you could in the moment. Regret is knowing you didn’t. The line between them is presence. If we keep showing up as honestly as we can, we can live with the outcomes, even the imperfect ones, because we’re learning forward.

And I’ve learned about duality. The loss doesn’t lessen, but growth helps you understand where that loss lives with you. New people come into your life, new work emerges, and you hold both pain and purpose at once. That duality has become the constant: grief and goodness side by side. There is peace in knowing something beautiful can grow from tragedy, even if the sorrow never leaves.

Charity Matters: How has this journey changed you?

Rob Thorsen: This experience has changed me completely. I sometimes think of myself in three chapters: original Rob 1.0, then Rob 2.0 after Hayden’s death, and now something new….a version who carries both. I wouldn’t say I live in the world in a totally different way, but I see differently. A part of me that was smaller before has been amplified. The idea itself feels like Hayden. Shoulder Check is Hayden. So I feel a duty of care, as if tending this work is tending him.

That sense of duality shapes me too. Pain and purpose live together now. When I watch a stadium of people place hands on shoulders and say our refrain, I think: How did this happen? It’s beautiful, and it’s born of heartbreak. Holding those together has become who I am.

And practically, I’ve changed in how I manage time, people, and vision. We’ve been naïve in believing that a good idea will just travel….and in many ways, that faith has worked. But we’re also at the point where we need to manage like a real business, with intention and sustainability. It’s a “big small business,” and its next stage requires maturity. That responsibility makes me a different leader and a different person.

Ultimately, the change is clarity. Less time for what doesn’t matter, more devotion to what does. More comfort in knowing that if I keep showing up honestly, this work and Hayden’s legacy will keep growing. And if my legacy is simply that people checked in on one another more often, that would be a life well-lived.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Season 9 Premiere! Episode 91: Supplies for Success

Back-to-school season is filled with excitement for so many children…..the thrill of fresh notebooks, sharpened pencils, and a brand-new backpack ready for a year of possibility. But for countless students living in poverty, this same season brings a heavy burden of anxiety and shame. Instead of walking confidently into the classroom, they arrive empty-handed, feeling different before the first lesson even begins. The simple joy of new school supplies, something many of us take for granted, can make a meaningful  difference as these young students begin their new year.

This week on the Season Nine Premiere  we sit down with Mindy Richenstein, the founder of Supplies for Success, a nonprofit that has been equipping children with dignity and the tools they need to learn for more than twenty-four years. What began as a small effort to help 68 students has now touched the lives of over 300,000 children. In our conversation, Mindy shares her powerful journey of resilience, the heartbreaking loss that deepened her mission, and the joy of turning pain into purpose. Her story is a reminder that something as simple as a backpack can carry more than supplies……it can carry confidence, opportunity, and hope.

 

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Supplies For success does?

Mindy Richenstein: At Supplies for Success, our mission is to equip children with the essential tools they need to thrive in school and beyond. We believe that every child deserves a fair shot at success, and we know that education is the clearest pathway out of poverty. For twenty-four years now, we have been making that belief a reality.

Each year, before school starts, we provide children living in need with brand-new backpacks filled with the supplies on their class lists. It may sound like something small, but the difference it makes is enormous. When a child arrives at school looking just like their peers….with fresh notebooks, sharpened pencils, and a sturdy backpack—they feel included. They feel ready. They walk through those doors with dignity and confidence, rather than shame and embarrassment. That confidence can shape how they approach learning for the entire year.

Most of us have happy memories of back-to-school shopping: the excitement of choosing crayons, binders, or even the “perfect” pencil case. But for children whose families can’t afford these basics, back-to-school time brings anxiety and stigma. That gap in opportunity and self-esteem is what Supplies for Success seeks to close. Over the years, we’ve grown from serving just 68 children in our first year to helping over 300,000 nationwide. Every one of those children walked into school knowing someone cared enough to set them up for success.

Charity Matters: What was the moment you knew you needed to act and start  Supplies for Success?

Mindy Richenstein:  Looking back, I think my path toward this work was influenced by my upbringing. My parents weren’t particularly involved in organized philanthropy, but they gave me the gift of unconditional love and instilled in me empathy, compassion, and strong values. In Judaism, we call this tzedakah, which is often translated as charity but really means justice. It’s not optional, it’s an obligation to make the world better. That belief has always guided me.

The first Supplies for Success drive began in 2002 when I learned of children who were starting school without basic supplies. The thought of a child showing up empty-handed broke my heart. That year, I organized an effort to provide backpacks for 68 children. It was simple, grassroots, and powerful.

Over time, our work grew. By our 18th year, we were serving more than 11,000 students annually. For many years we operated under the umbrella of UJA Federation of New York, which gave us wonderful support. But in 2018, they told us we had grown so large…with huge backpack packing events drawing in thousands of volunteers that it was time to become independent. That was daunting, but in 2019 we officially launched as our own nonprofit.

Then came March 2020. My beloved son Eric, just 37 years old, died in a ski accident. Six days later, the World Health Organization declared COVID-19 a global pandemic. My personal world had collapsed, and suddenly the entire world shut down too.

In the midst of grief, I found purpose. My daughter called, worried because her three-year-old son’s preschool had closed. As I comforted her, my mind went to first responders….mothers working in hospitals or nursing homes who had no choice but to work. What would happen to their children suddenly stuck at home?

I called our suppliers to see if they had art supplies. Two were open. Within two weeks, we created Eric’s Care Kits. Boxes of crayons, markers, and activities that we sent to food banks, hospitals, and nonprofits. They gave children a way to stay creative and hopeful, even in lockdown. Those kits became my lifeline. They gave me a way to honor Eric’s memory and turn unbearable pain into purpose.

Charity Matters: What are your biggest challenges?

Mindy Richenstein:  Time is always the biggest challenge. Supplies for Success has always been almost entirely volunteer-run. Aside from our dedicated college interns, we don’t have paid staff. Coordinating volunteers, assembling supplies, fundraising, and distributing tens of thousands of backpacks is a massive undertaking.

Fundraising is another challenge. Nonprofits are essentially small businesses, but with a very difficult business model…we rely on generosity. During the pandemic, we had to reinvent how we fundraised and distributed supplies since our large-scale events weren’t possible. That required creativity, flexibility, and resilience.

And then there’s the challenge of growth. Every year, the demand increases. Meeting that need while staying true to our mission and ensuring quality is a constant balancing act.

Charity Matters: What fuels you to keep doing this work?

Mindy Richenstein:  The children fuel me. Their stories, their smiles, their dignity. I keep a picture on my computer of a little girl we helped who lost her mother at six, was removed from her neglectful father, and placed in foster care. She was embarrassed to start school without supplies. When she received her backpack, her smile lit up the room. I look at her and see myself as a little girl. Her story could have been mine, if not for the parents I was blessed with. That sense of gratitude drives me.

And Eric fuels me too. Every kit, every coloring book we create in his memory allows his light to shine on. Turning pain into purpose has been my medicine. It gives me strength to keep moving forward.

Charity Matters: When do you know you have made a difference?

Mindy Richenstein:  I know we’ve made a difference when I hear from teachers, social workers, or parents. A teacher might tell me that a child now proudly walks into class, ready to learn. A parent might share that their child no longer feels embarrassed. A social worker may say that our supplies gave a student the confidence to keep going and even pursue college.

Sometimes it’s as simple as a hand-drawn thank-you note. Sometimes it’s realizing that a child we once served has now become the first in their family to graduate. Those stories remind me that our work matters.

Charity Matters: Tell us what success you have had and what your impact has been? 

Mindy Richenstein: Success, to me, is measured in both numbers and stories. From helping 68 children in our first year to more than 300,000 today, the growth speaks volumes. Last year alone, we served nearly 40,000 students. We’ve raised millions of dollars to make this possible—entirely from generous individuals, companies, and foundations. We’ve never taken government funding.

But the true measure of success is in the children. It’s in their confidence, their joy, their sense of belonging. It’s knowing that we’ve made education accessible to children who might otherwise have felt left behind.

We’ve also evolved our programs. Eric’s Care Kits provided creative outlets during the pandemic. More recently, we launched a Mandala Coloring Book, designed to support youth mental health and promote unity at a time when children are struggling with stress and the world is struggling with division. Each evolution has been about finding new ways to meet the needs of children in the moment.

Charity Matters: If you could dream any dream for your organization, what would that be?

Mindy Richenstein:  I dream of the day when Supplies for Success is no longer needed….when poverty is no longer a barrier to a child’s education. While I know that day may be far off, it remains the ultimate dream.

In the nearer future, I dream of expanding the reach of our Mandala Coloring Books, created in Eric’s honor. Mandalas symbolize unity and harmony. Coloring them reduces stress and builds focus. I want to see those books in schools, hospitals, and youth programs across the country, supporting children’s mental health and helping to counter hate with healing.

And personally, I dream of ensuring strong succession. After twenty-four years, I want Supplies for Success to continue thriving beyond me. A strong leader to carry this mission forward would be a dream fulfilled.

Charity Matters: What life lessons have you learned from this experience?

Mindy Richenstein: I’ve learned that I am stronger than I ever believed. Surviving the loss of my son and continuing this work has shown me resilience I never thought I had.

I’ve learned that action matters more than intention. Good intentions are beautiful, but they don’t change lives unless we act on them. Picking up the phone, sending the email, packing the backpack….that’s where change happens.

And I’ve learned that purpose is everything. I believe I am here because I have a mission to fulfill: to help children, to honor Eric, and to leave behind a legacy of love and service.

Charity Matters: How has this journey changed you?

Mindy Richenstein: In some ways, I am the same person I was when I started…..compassionate, hopeful, driven by empathy. But in other ways, I’ve changed profoundly. I’ve grown into a leader, learned to take risks, and discovered the power of community.

This work has introduced me to extraordinary people…..volunteers, donors, social workers, and other nonprofit founders…who have become lifelong friends. It has deepened my gratitude and shown me the best of humanity.

Above all, it has taught me that love can multiply even in the face of devastating loss. Supplies for Success has shown me that when we act with compassion, we don’t just change individual lives…..we change entire communities. That knowledge has transformed me.

CHARITY MATTERS.

 

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Episode 90: Enchanted Makeovers

Seventeen years ago, Terry Grahl received a phone call that would change not only her life but the lives of countless women and children across the country. What began as a simple request to paint one wall in a shelter became a profound calling—one that transformed Terry from interior decorator to nonprofit founder, from a woman with a paintbrush to a warrior with a mission. Her nonprofit, Enchanted Makeovers, was born from that moment…an act of faith and heart that would grow into a national movement dedicated to restoring dignity, hope, and beauty to women and children escaping domestic violence and human trafficking.

In this deeply moving 90th episode of Charity Matters, Terry shares the raw and powerful story behind Enchanted Makeovers. With humility, grit, and grace, she opens up about her childhood, the influence of her mother, and the quiet, persistent voice that led her to walk beside women on their path to healing. This is not just a conversation about nonprofit work it’s about listening to your heart, honoring your calling, and discovering how one simple act of love can ripple out to change the world.

 

 

Here are a few highlights from our conversation:

Charity Matters: Tell us a little about what Enchanted Makeover does?

Terry Grahl : Enchanted Makeovers is a national nonprofit serving women and children who are escaping human trafficking and domestic violence. We just celebrated our 17th anniversary this past December. From the beginning, our mission has been to bring everything that is sacred, healing, and beautiful into their lives.

We believe deeply in the healing power of handmade items. There’s something truly personal and loving in something made by hand. Our programs reflect that belief. We create sacred spaces by transforming bedrooms in shelters, and we also provide sewing rooms and host hands-on programs like “Capes for Kids,” our “Doll Adoption” project, and the “Pillowcase Program.” Each initiative is designed to bring dignity, hope, and healing into the lives of women and children who have experienced deep trauma.

Charity Matters: In looking back at your childhood is there anything that helped lead you to whre you are today?

Terry Grahl: My mother is my hero, my role model and warrior. She taught us the importance of creativity and the power of imagination. We experienced homelessness as a family, and the community played a role in helping us during that time. I remember one Christmas, my mom gathered us all up and said, “Put on your boots, we’re going to an event for kids.” It was held at a VFW hall, and we had to stand in this perfect line while volunteers watched from the walls. A man came over and said, “Come here, girl. Pick out a toy.” That moment stuck with me, even though I didn’t realize it at the time.

Years later, I saw how that memory shaped the heart of Enchanted Makeovers. Today, we don’t believe in perfect lines or creating separation. Everyone stands side by side. Everyone is equal. We ask, “What is your name?” and it transforms how we serve and how we see one another.

When we lost our home, I didn’t fully understand what was happening, I just thought we were moving again. My mom drove us from city to city in a giant old station wagon until we came across a run-down house with weeds up to her waist and tires in the yard. She walked over to a nearby church and asked, “Who owns this house?” They told her the deacons used to live there. And she said, “I need a home for my children. If I put down a small deposit, could I eventually own it?” And they said yes.

That house became our home. I remember her describing how she’d restore it, telling us all the things she would do. The house had been abandoned, but to her, it was full of potential. She even wrote a poem called “The Promise” about the house. I remember my mom laying her face against the front door and promising to bring the house back to life, just as it would help bring her back to life too. That home became her healing project and in truth, she was restoring herself in the process.

Charity Matters: What was the moment you knew you needed to act and start Enchanted Makeovers?

Terry Grahl: When my children were all in school full-time, I started a decorating business. I told my mom, “This isn’t about decorating, it’s about giving women hope.” My first client’s home was heavy with sadness, though I didn’t yet know her story. I began working in her kitchen and said, “This floor isn’t just a new surface…it’s a new path for your life.” She later told me her father had abused her. When I finished the home, I said, “Let’s name your house.” She said, “High Hopes.” We hung a sign outside with that name.

A year later, a man visited the house and saw the sign. He asked about it, and my client told him how I had helped heal her through design. He said, “I also fundraise for a shelter for women and children, do you think she’d be willing to paint a wall there?”

On December 6, I called him back. He said the shelter was in an old post office where women stayed for a year with their children and nothing had ever been done to the space. I agreed to visit after Christmas.

In January 2007, I walked through the shelter. The last stop was the women’s dorm. I had to use both hands to push open a heavy metal door. Inside were 30 women and children, all sharing one room with no dividers, no privacy. I asked, “Where are the dressers?” The director said they used cardboard boxes. The bunk beds had come from a prison. Everything was worn and institutional. Duct tape held baby cribs together. The bedspreads were faded, identical, and from another era. The energy in the room was so heavy with sadness that I could hardly breathe.

I took some “before” photos, though I wasn’t sure what I could do. Driving home, I was angry. I said, “God, why did You bring this to me? I have four children and a new business. I don’t have time for this.” I tried to ignore the photos all week. But by the end of the week, the last image of a stained mattress with no pillowcase just broke me. The pillow had polka dots, and I’ve loved polka dots since I was a little girl. When I saw it, I heard the words, “Trust me.” I raised my hand and said, “I’ll do it.”

I didn’t know how I’d get the money, the volunteers, or the supplies. But it was a leap of faith. I returned a week later with a design board and stood before about 50 women in the chapel. Then I started to cry..you know the ugly cry. I was so overwhelmed.

Then, one woman looked at me with her purple eyeshadow, blue nail polish, and butterfly necklace, and she said, “It’s going to be okay.” I looked around and saw not women but girls. They were crying with me, saying, “It’s going to be okay.” That was the moment I knew: I wasn’t there to save anyone. I was there to walk beside them.

Charity Matters: What are your biggest challenges?

Terry Grahl:  In the beginning, it was tough. I remember going into a store trying to get paint and thinking, “If I just share these women’s stories, they’ll help.” But it wasn’t that simple. There were a lot of no’s. I cried in the car after those rejections.

One week, I sent out a massive email campaign, sharing from the heart why the women needed new mattresses. I needed 30 of them. Out of the blue, a man called. He was on vacation and had seen my email. He said, “My father raised me to help when you can, so I’m donating all 30 mattresses, along with mattress pads and pillows.”

That was our first big donation. After that, I knew nothing could stop us. The women knew it too. What we didn’t know then was how long this journey would be…or how much it would grow.

Charity Matters: What fuels you to keep doing this work?

Terry Grahl:  The promise I made to those women, right there in that shelter, is what fuels me. I said I would do everything in my power to transform their space, and I had to fulfill that promise.

But looking back now, I see that it was more than that. I was on my own healing journey. The little girl inside of me needed this transformation just as much as the women did. She needed to feel heard, to have a voice, and to believe in something beautiful again.

Charity Matters: Tell us what success you have had and what your impact has been? 

Terry Grahl:  For me, success is measured by the stories the women share. One woman I’ll never forget is Donna. She lived in the shelter during the time of the transformation. Later, I ran into her and asked how she was doing. She told me she had moved into transitional housing.

I asked, “What was the moment that felt most meaningful to you?” And she said, “Making grilled cheese and tomato soup for my children. Just that.” That simple act of care and comfort meant everything to her.

These women have taught me what it means to be a warrior.

Charity Matters: What life lessons have you learned from this experience?

Terry Grahl:  I’ve learned that I am a warrior. In 2008, I attended a Country Living event focused on handmade products. We missed our flight, I had a migraine, and I thought, “Great, now I have to talk to a stranger on this plane.”

A man sat next to me and asked what I did. I told him about Enchanted Makeovers. He said, “I minister to men in prison,” and we started sharing our callings. I told him I had been praying for God to break me into a million pieces and rebuild me.

He gently put his hand on my shoulder and said, “Sister, He’s already done that. It’s time to be a warrior.” I got off that flight in tears, but I knew that I was equipped. I could do this.

I’ve also learned the power of prayer and that I am forever a student on this journey. Every lesson, every relationship, every door opened and there’s a reason behind it. Now, even large corporations are reaching out to partner with us. And I’ve learned to hold my head high and use my voice to speak up for women and children everywhere.

Charity Matters: How has this journey changed you?

Terry Grahl:  At the very beginning, I prayed through tears, arms lifted, saying, “God, give me a voice, please just give me a voice so I can be a voice for others.”

As a child, I was painfully shy. I was bullied constantly from first grade through high school. I was always told to stay quiet….and I did. But God kept His promise. I still can’t believe that a shy girl would grow up to speak on national platforms, even on Kelly Clarkson’s show.

But I know why I’m here. God gave me this voice so I can use it for women, for children, for those who don’t yet believe they’re worthy of being heard.

CHARITY MATTERS.

 

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Episode 88: A Brighter Day

I am so excited to introduce you today to an amazing man, Elliot Kallen. He is a passionate entrepreneur, nonprofit founder, and father who has transformed personal tragedy into a mission of hope. As the CEO of multiple companies and the founder of A Brighter Day, Elliot brings both business acumen and deep empathy to his work. After losing his 19-year-old son, Jake, to suicide, Elliot committed himself to supporting teens struggling with depression and anxietywith his nonprofit,  A Brighter Day.

Today his organization touches thousands of families each month. Grounded in the life lessons passed down from his Holocaust-survivor mother, Elliot lives with a deep sense of purpose—driven not by profit, but by impact. His story is one of resilience, love, and an unwavering belief in the power of helping others.

 

Here are a few highlights from our conversation:

Charity Matters: Tell us a little about what A Brighter Day does?

Elliot Kallen: What we do is we create resources for teens and their families on stress and depression with the goal of stopping teen suicide.

Charity Matters: Tell us a little about Growing up and your family?

Elliot Kallen: I’m the CEO of three companies right now. I grew up in a very middle-class home in New Jersey. My parents were community-minded and active members of our local synagogue. We gave money, even though my dad never made more than forty thousand dollars a year, and my mom was your typical 1960s–70s stay-at-home mom. Still, we gave back.

My mom often spoke about her father, who was a librarian in Vienna and probably made five dollars a week during the Great Depression. Every week, he would empty the change from his pockets, and that’s what he would donate. We were always taught to give back. Most of the time, that meant giving to family or helping cousins around the world.

Charity Matters: What was the moment you knew you needed to act and start A Brighter Day?

Elliot Kallen:  It’s a heartbreaking story, and sadly, it doesn’t have a happy ending. Eleven years ago, my 19-year-old son, Jake—a sophomore at the University of Montana—took his life in the early hours of a Friday morning. No drugs, no alcohol. He walked onto the highway and stepped in front of a truck.

We were frantically searching for him all day because his phone was off—something no teenager ever does. At 6:30 that evening, FedEx delivered a six-page suicide note. That’s how we found out he was gone. His note was filled with the typical ramblings of a teen in crisis, but one paragraph stood out. He wrote, “Mom and Dad, I’ve been thinking about this for a long time. I never would have told you how I felt. I never would have asked for your help. And I never would have taken your help.”

It was as if he was trying to let us off the hook—but how could we ever be?

His mother and I flew to Spokane the next morning, then drove to Missoula to claim his body, which had been left unclaimed at a funeral home. On the flight home, his body in the cargo hold beneath us, I kept rereading that paragraph. I turned to his mother and said, “We have to do something to prevent this devastation from happening to other families.” She replied, “I can’t do it. You’re on your own.” And so, I began the journey to create a nonprofit.

At first, the idea was to use music—bring in adult cover bands and host events for teens with mental health resources. But when we met with local musicians, they gave me critical advice: “This has to be for teens—by teens. No adult bands, no adults in the room. Teens won’t open up if they feel watched. And the resources have to be teen-friendly. Most mental health tools are built for adults, and they miss the mark.”

We decided to focus on depression, anxiety, and suicide prevention—issues teens face every day. A recent survey showed that nearly 50% of teens have felt anxious or depressed in the past year, and many have had suicidal thoughts.

I often describe it like this: imagine a six-sided box—four walls, a top, and a bottom. For teens, it’s rarely all blue sky. Life can feel like constant turmoil. And when all six sides of the box feel black—when it’s all pain and no light—some teens begin to believe, “Yesterday was awful. Tomorrow will be worse. No one will miss me anyway.”

That moment—that hopelessness—is where suicide lives. That’s what we’re trying to stop.

Charity Matters: What are your biggest challenges?

Elliot Kallen: I don’t want to downplay how cathartic it’s been to start a nonprofit and to share Jake’s story—especially in that first year. Every time I told it, I could barely hold back tears. What surprised me was how many people shared their own stories in return—about their uncle, aunt, parent, sibling. We cried together. I kept tissues nearby and handed them out often. If you cried in my office, chances are I was crying too.

Sometimes, I still go to the cemetery. Nothing changes—the view, the conversation—but it grounds me. I stand on Jake’s grave to read the plaque, and I talk to him. I talk to God. I don’t want to imagine Jake’s face in the clouds like a movie ending. But I do hope he’s listening.

I’ve built and sold businesses, so I understand the lifecycle—products, services, cash flow, lawsuits, people problems. A nonprofit is different. You still have people issues—because people are people—but the bigger challenge is constantly telling the story in a way that touches hearts. That’s not hard for me. The hard part is finding the right audience to tell it to. Filling rooms, building an online following, gaining traction—that’s the uphill battle.

And here’s the truth: every nonprofit is regional—until it either goes national or goes out of business. I’ve served on national boards like the Boys and Girls Clubs and the American Cancer Society. They were national before I joined. My nonprofit, A Brighter Day, has resources used in all 50 states, but when it comes to fundraising, we’re still very local. Regional nonprofits live hand-to-mouth. That means I need to lead, write checks, and carry the mission forward every day.

But I don’t want to die and take the nonprofit with me. I’m working hard to build sustainability so I can eventually step back from being the de facto leader and just serve as a board member. We talk constantly about that next step—about building longevity and putting a structure in place so A Brighter Day has legs without me.

I believe there should always be a Kallen on the board—because it began with us—but they don’t have to lead. They just need to show up once a year, wherever they live, to remind others why we exist. This began with Jake, but it doesn’t have to end with me. That’s the goal.

Charity Matters: What fuels you to keep doing this work?

Elliot Kallen: I’ve been very blessed in my life. Even after losing my son to suicide, I still consider myself incredibly fortunate. I grew up in a small, middle-class home, but I was always deeply loved. My father was part of the Greatest Generation and my mother survived Auschwitz. They had both seen unthinkable tragedy and loss.

Their voices still guide me—what I call the “schizophrenic voices” on my shoulders, not devil and angel, but Mom and Dad. My father’s message was always, “You can never make up for hard work,” and he instilled that in his three children—we all became workaholics. My mother’s voice says, “You can do better today than you did yesterday, and better tomorrow than today.”

That mindset stays with me. I still come to work each day with energy and excitement, whether it’s in my for-profit ventures or in the nonprofit space. In business, I’m always asking how we can grow, improve, and learn from our missteps—because mistakes are just painful learning moments. In the nonprofit world, the question is: how do we serve more people, more effectively, without burning through resources?

Every organization, for-profit or nonprofit, has a financial burn rate. If you ignore that, one day you wake up and can’t make payroll. That’s the reality. Whether or not you call it capitalism, we’re all accountable to the numbers—even in service work.

Charity Matters: Tell us what success you have had and what your impact has been? 

Elliot Kallen:  Right now, through A Brighter Day and all our online resources at abrighterday.info, we’re reaching thousands. One of our biggest tools is a teen-focused texting crisis line that gets 50 to 150 new teens every month. They receive a response within five minutes—because teens love to text—and almost every single one asks the same heartbreaking question: “Am I the only one feeling this way?” They’re incredibly isolated.

We also know that if your teen came to you and said, “Mom, I’m cutting” or “I’m thinking about hurting myself,” you’d do everything you could to get them help. But in most places it can take 6 to 10 weeks to get a live appointment with a licensed therapist. We can connect teens with a licensed therapist via Zoom in all 50 states within seven days. And while virtual counseling isn’t quite the same as being in the room, it’s still meaningful support—and we cover the cost for 90 days.

Right now, we’re reaching between 3,000 and 6,000 families every single month.

Charity Matters: If you could dream any dream for your organization, what would that be?

Elliot Kallen: If there’s one word that defines our goal, it’s impact. We want to make a meaningful difference in people’s lives, and that only happens if our message truly reaches them.

People ask me, “Where do you see yourself in 20 years?” My honest answer: I hope I’m still alive—but not still running the charity. That would mean I failed to build something sustainable. What I really hope is that, at my funeral, someone stands up and says, “He made a major impact on everyone he touched.” That’s the legacy I’m striving for.

Charity Matters: What life lessons have you learned from this experience?

Elliot Kallen: The biggest lesson? Life is incredibly short. My mother used to say, “Life goes by in the blink of an eye,” and I never understood it until I got older—but she was right.

You can’t take life for granted. You have to show up every day with the right attitude, because attitude really iseverything. If you keep putting in the effort with heart and intention, good things follow.

What truly matters is the people around you, the lives you touch, the impact you make. It’s not just about who’s impacted you—it’s about how many lives you can reach and make better. If you focus on that, you’re doing something truly great.

CHARITY MATTERS.

 

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Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Episode 87: Raregivers Global

You’ve heard me say it time and time again—the universe constantly places incredible people in my path. Sometimes I think my brain has a special filter that helps me find the very best humans on this planet. A few months ago, I was speaking to a National Charity League group and selling books when this bright light of a woman approached to buy a few. We started talking, and of course—she’s a nonprofit founder! But she is so much more than that. Her story is as amazing as she is.

I am truly excited for you to meet Cristol Barrett O’Loughlin and hear her incredible journey of service with her nonprofit, RareGivers Global—a worldwide network that provides emotional support to caregivers of those with rare, chronic, and complex diseases. Did you know that 350 million people worldwide live with a rare disease? That’s 1 in 15 families globally who are navigating these caregiving challenges. Cristol’s story is ultimately a love story—for her brothers, whom she lost to a rare disease—and how she now uses her life to help countless others.

 

Here are a few highlights from our conversation:

Charity Matters: Tell us a little about what Raregiver Global does?

Cristol Barrett O’Loughlin: Raregivers cares for the caregivers. We are all about providing emotional relief services to caregivers that are living in what we call a radical caregiving environment. We work specifically with patients, parents and  healthcare professionals in rare, chronic and complex diseases. There’s about 10,000 uncured rare diseases that have been genetically identified, and it’s not a small community. It’s the wrong word… rare. The rare disease community is actually one in 10 families in the United States, and one in 15 worldwide.

This is really radical caregiving. This is 24/7 medical management at home. This is doing skilled nursing interventions like administering epileptic medications every hour on the hour, 24/7 for decades.

Charity Matters: Tell us a little about Growing Up…Did you have any indicators that maybe you would go into this type of work?

Cristol Barrett O’Loughlin:  My parents met when they were 15—he was the football captain, she was the cheerleader. They married at 19 and told their pediatrician they wanted a big family. Within eight years, they had five children. What my mother didn’t know was that she was a carrier for Hunter Syndrome, a rare genetic disorder affecting boys.

My oldest brother didn’t have it, but my younger brothers David, Jared, and Randy did. My mom noticed early delays in their development. Eventually, they received the diagnosis: Hunter Syndrome. There’s no cure. Our family went through every phase of grief, holding on to hope.

I was 10 when Randy passed at 12. My other brothers passed at 18 and 19. I was 10, 14, and 15 when they died. Not long after, my parents divorced. Later, I learned that divorce rates are six times higher in rare disease families. Depression, anxiety, and addiction rates are also staggeringly high among caregivers.

Charity Matters: What was the moment you knew you needed to act and start Raregivers Global?

Cristol Barrett O’Loughlin:  You even mentioned in your book, Change for Good, the impact of mortality events.  I think there is a moment in your life where you realize you’re mortal.  You think, I may not be on the planet as long as I thought I was going to be. This is not a dress rehearsal and we only have one life to make our mark.  I always wanted to be in an environment where I can give back and to have some sort of meaningful element to the work I’m doing.  That moment for me was far after my brothers had passed.

As I started thinking about starting a family.  I was genetically tested and actually found out that I was a carrier. And based on that, my dad and I go to the national MPs (Hunter’s Syndrome) family conference. We walk in the door and we look around and there are all these young men that look like my brothers. It just gave me chills.

I came home and said to my girlfriends, “There’s a part of my history that I’ve never really shared with you.  And I want to do something.” We started a fundraising organization called Angel Aid.  Angel is a moniker, A, N, G, E, L which stands for A Nonprofit Group Enriching Lives.

It took awhile but we raised $50,000 and in 2002 we received a matching research grant  which went on to become an FDA approved treatment. The research doctor had this very elegant idea that if the kids are missing the enzyme, they need to create a synthetic version of that enzyme, and we’ll flush it through their body like dialysis, Enzyme Therapy. We went through FDA approval that funded research. Then  we went through clinical trial, and now young men that would have passed away in their teens are going off to college.

Charity Matters: What are your biggest challenges?

Cristol Barrett O’Loughlin:  The challenge is that missions morph. Angel Aid was the precursor to Rare Givers.  And here’s the challenge. There’s no cures for any of these diseases.  Community is not a cure, it’s a treatment.  I mentioned 10,000 rare diseases, one in 10, one in 15. Worldwide, that’s  350 million families and there’s only treatments for 5% of that community. So the challenge is the other 95% have no options, none.  They’re going through the same cycles that my family went through holding hope and grief in the same heart every single day.

In 2016, I went in and I got a routine mammogram. I came out with a breast cancer diagnosis.  I was like, Oh no, well, there’s another shift in mortality.  Now I have a 10 year old. I’m married. What hit my heart was, what am I waiting for?  I thought my community was the MP/Hunter’s Syndrome community. Then I realized, my community is this much broader community. I was waking up every single night, thinking these families with rare diseases must all be in emotional crisis. There’s no cures. That community needs emotional support like I received with breast cancer support.

Charity Matters: What fuels you to keep doing this work?

Cristol Barrett O’Loughlin: My mother inspires me because, as I mentioned, my parents divorced, and my mother went on a very deep, dark journey with alcohol,  gambling, with any really kind of escape mechanism to deal with the pain and grief.

We can’t imagine the choices that my family’s had to make. Somewhere along the way, her faith pulled her through, and she got sober. She came back to me. My mom showed up for my daughter and my family in a way that was really profound. She actually reconnected with my father and did a lot of really healing conversations. So what fuels me is very personal, but it’s also, an example of what can happen in rare disease families. This is the joy to the grief.

Charity Matters: Tell us what success you have had and what your impact has been? 

Cristol Barrett O’Loughlin: We’ve identified 287 pieces of published research on the emotional toll of rare disease caregiving. From this, we developed an emotional journey map outlining six stages families go through—from noticing changes in a loved one to diagnosis, caregiving, and end-of-life care.

We started with seven women in a living room in 2019. Today, we’ve reached 77,000 families. Our guidebook—thanks to Microsoft—has been translated into 12 languages. With AI tools, they’re working on 400 more. Our goal? Reach 3.5 million rare givers by 2026. What do we need now? Funding. But we have momentum on our side.

Charity Matters: If you could dream any dream for your organization, what would that be?

Cristol Barrett O’Loughlin:  I dream big. My dream is very clear and specific. I want Dolly Parton to write a song about RareGivers. Then Melinda Gates will hear it, fund a $10 million endowment, and Oprah will spread the word to hospitals worldwide. Colin Farrell, whose son has a rare disease, will join in. Chris Hemsworth will visit rare disease families in Australia. Eva Longoria will thank us at a L’Oréal event. John Mayer will bring a Hunter Syndrome patient onstage. And Julia Roberts will direct and star in an Amazon series to educate the world. That’s my dream.

Charity Matters: What life lessons have you learned from this experience?

Cristol Barrett O’Loughlin: When I was younger, I used to think that I was creating change in the world and I would just muscle it out and use my intellect, my network, connections, skills and just manifest change. During COVID, it was just a global pandemic, that humbles you in a way that  you just can’t deny.  We had to relaunch Rare Givers.  I started realizing that I can’t muscle through this.

I was looking at my mother, she’s a very strong woman of faith, and I really had not cultivated that side of my heart and my soul.  The word surrender just kept coming up again and again.  It brings me to tears, because as soon as I surrendered the outcome, then it just became an exercise in faith. I will tell you that the miracles just start coming, and then you start living in gratitude, hopping from miracle to miracle and that exact right person arrives.

Charity Matters: You mentioned there was a happy ending to your familY’s story, can you share it with us?

Cristol Barrett O’Loughlin: My parents married young and lost three of their five children. They divorced, remarried, divorced again, and married new partners for 20 years. Both were widowed in the same year our daughter Chloe was born.

Chloe’s arrival reopened their hearts. After 35 years apart, they began dating again. And last year, at 81 years old, we remarried them—60 years after their original wedding. That’s our happy ending.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Episode 86: William’s Be Yourself Challenge

Easter has passed and we are officially into springtime, the season of renewal. There is no greater renewal story than today’s guest Susan Shaw. Susie and her husband lost their nine year old son William in an accident. In the years that followed they have taken that pain and turned into purpose for other grieving families.

Join us today for a powerful conversation about love, loss and renewal. Susie’s journey is one of inspiration and hope that there is always love.

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what WBYC does?

Susie Shaw: At WBYC, we empower individuals to embrace their authentic selves with courage and joy. We are dedicated to fostering meaningful connections within our community and supporting grieving families by providing the tools they need to honor their loved ones and navigate their journeys of healing. Together, we create spaces where love, remembrance, and personal growth flourish.

Charity Matters: What was the moment you knew you needed to act and start WBYC?

Susie Shaw: We started the organization shortly after my son William died. He died in 2019, when we were on a family ski trip out in Montana.  William was nine. There was an accident and, as you can imagine, it was one of the most painful and excruciating events that I’ve ever experienced. The beauty that came from my community after he died, was incredible. I live in a very small town, where everybody knows everybody.

 When William died, he was in third grade and the whole town suffered with us.  As time went on, we started  to notice and hear that some of William’s friends and parents were still struggling in their grief.  A year after William had died, my husband and my surviving son, Kai, were getting support. We were going to the grief groups because there are services for people like us there. There aren’t any services for best friends.

If you’re the friend of a little boy who dies, there’s no support group for that right? I was so close with all of these families that I just hated what I was seeing for them.  So a group of moms got together with my permission, and they decided to put on our very first event playing a game William loved. When we saw the excitement and the beauty and the love that all these kids felt for each other while honoring William and they had that agency over their feelings. Williams Be Yourself Challenge spawned out of that inaugural event. We went on to host an educational lecture and brought in a therapist to talk about grieving for the community. 

 I also realized how privileged my family has been in our grief journey and the support that we have received through therapy and our beautiful community. My husband got to take six months off of work. That is not the norm.  We had this unbelievable privilege of him taking those six months and we got to travel as a new family of three to figure out. We were able to create some new memories. All this stuff that happened in the early months after William died was percolating in me. A while after, I thought,” I wish other families could have this. I wish other families could go away, because sometimes home is hard. The bedroom is there, the toys are there.” There’s all these reminders. 

We’re currently raising money to be able to buy a single family home for families who have suffered the loss of either a child or a parent. We want to be able to give 52 families per year a free week-long vacation. I realized that getting away was so incredibly important for our family. Now all I want to do is allow other families to have just a week. Isn’t long enough, but it’s something.

Charity Matters: What are your biggest challenges?

Susie Shaw:  I am an entrepreneur. And that was something I had never done before.  This isn’t me. My first job out of college, I was in the nonprofit space.  I worked for the United Cerebral Palsy of Chicago. I was their events planner, and it was an amazing job. Then I worked at the Museum of Modern Art in New York in their development office and at the LA County Museum of Art. So, I had this past of service and understanding of the world of philanthropy and giving.

Some of my challenges have been being the starter. Before, when I was in nonprofit, I was the worker.  Now I’m telling people what to do. I’m walking that line of not trying not to control too much, but needing help finding the right help. Now we need expertise in real estate and in planned giving.

Charity Matters: What fuels you to keep doing this work?

Susie Shaw: I just think about the families that I want to serve because I know what it feels like to need that support, you know. I’ve walked their path. And I certainly don’t want to insinuate that I know what every grieving family feels like, because every grieving family has their own unique story. However, I do think that some of the things we want to do for these families are universal. You want to be cared for. You want to be seen in your grief. You want to be witnessed in your grief, and know that somebody is looking out for you who understands.

And so that’s what I think about when, when I get off a call with a potential donor who just doesn’t get it or isn’t interested in the project.. It happens. You’re not going to relate to everybody.  Then I go back to the families because I’ve been there and I know how painful it is.

 I just want to be able to give other families that same little bit of hope to know that they’re going to be able to survive. I was so afraid that my family would disintegrate after William died. Instead, we had a ton of support, a ton of guidance and we’re doing wonderfully.  We brought a new child into our life. We have a four year old, Cody and he is just the best thing that we could have done for our family. 

Charity Matters: Tell us what success you have had and what your impact has been? 

Susie Shaw: it’s hard to quantify, because what we’re trying to do is such an emotional experience. We don’t have a program where we’re hiring therapists to execute with immeasurable results. However, I do think about success in getting feedback from a family who spends a week at our house and telling me that it was transformative, that it was healing and that it was important. I also think about those families than telling their friends about it, and maybe those friends then donate to us. That, to me, is a measure of success. Or those guests that come to our house and tell their grief support groups about their experience and create a referral system. That’s a measure of success. The fact that people are recognizing that this is a needed service within the grief space is success as well.  

Charity Matters: If you could dream any dream for your organization, what would that be?

Susie Shaw: if we had a network of grief retreat homes for families.  That would be beyond my wildest dream. Then we could serve double and triple and quadruple the amount of families. With one house, we can serve 52 families a year, if we were to have people there all year. 

Judy’s house is a grief support group out of Denver and they partner with New York Life Foundation.  Both are responsible for sort of quantifying data around bereaved families. Their newest report has just come out. They have found that one in 11 children will suffer the loss of a sibling or a parent before they turn 18. Wow. That is so many families!  52 families to me, sounds like an amazing feat, but that’s barely scratching the surface of how many families need grief support.  If we can have more, let’s have more!

Charity Matters: What life lessons have you learned from this experience?

Susie Shaw:  I’m grateful for every moment.  There’s no rush in any of this. Let’s just be really intentional about what we decide to do today or this week or this month, and that’s really helped me slow down in everything.  I just feel like I’m a better human being.

Charity Matters: How has this journey changed you?

Susie Shaw: When William died, my entire life changed 100%.  I am a mother and I have two living children as well.  I identify as a bereaved mother. Sometimes first, because it has changed me so much more than even becoming a mother. Losing a child has changed me more than giving birth to three children.

I think I’m a better person. I really do. And I talk a lot with other bereaved moms. There’s a similar sentiment among many of us. I mean, we were just cracked open.  Everything just came pouring out….The good, the bad, all of it and I guess I just feel like I’ve grown so much in my empathy and for all types of people. Especially with my little four year old, I am so much more patient because I view motherhood in a new way…… that we all just need to slow down.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Episode 85: The KinderSmile Foundation

Did you know that students miss 53 million hours of school each year due to oral disease? I did not but thanks to our amazing guest today I have learned so much about what our underserved communities around the country are facing with a lack of proper dental care. I am so excited to introduce you to the amazing Dr. Nicole McGrath Barnes. A full time dentist, a mother and a nonprofit founder on a mission to change all of that with the KinderSmile Foundation.

Join us for an incredible conversation that will inspire you in unbelievable ways. If you don’t think one person can change the world then you haven’t met Dr. Nicole!  Dr. Nicole is pure sunshine in a bottle and will definitely give you something to smile about!

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what The KinderSmile Foundation does?

Dr. Nicole McGrath Barnes: KinderSmile Foundation is a 501, c3, non profit organization whose mission is to increase oral care access and oral care education for low income children and Perinatal mothers and their families. And our vision hopes to eradicate the number one preventable disease, which is oral disease, and that every child has a chance to see a dentist.

Charity Matters: Tell us a little about Growing up? Did you have any philanthropic role models?

Dr. Nicole McGrath Barnes: Growing up, I can identify multiple role models. My mother, of course, was one. She was an immigrant from Jamaica, West Indies. My mother worked very hard, and she poured into us giving back, giving back, giving back in her own way.  I noticed as a young child, I always had an affinity to serve and to give back. Either I was taking some young children to the park or babysitting or helping the elderly. It was always part of my fabric and my soul. And so I think that’s where that philanthropic part of me started as a very, very young child. 

When I completed dental school 1991 I was this black, successful dentist in northern New Jersey, Montclair, New Jersey, I checked off all the boxes you have, your home, your children, so forth and so on. But my whole soul was still craving or yearning for something. I had a hole in my soul despite checking off all the boxes. And then you realize that there’s a difference between providing a service, like what you do in dentistry or serving your community. What I was missing was serving my community. 

Charity Matters: What was the moment you knew you needed to act and start The KinderSmile Foundation?

Dr. Nicole McGrath Barnes: That moment was in 2007 when I decided to open up my private practice to children at a local Head Start in Montclair, New Jersey.  I asked the Executive Director of that program to please bus children to my office. I wanted to treat them for free as long as they have the consent from their parents. One evening I received a phone call from my receptionist. She said, ” Dr Nicole. There is a five year old little girl here in the office now. They need help. They need an emergency exam.”

 And so I leave my children, I go to the office. There was this little five year old black girl,  we’ll call her Z,  and she leaped into my arms. She literally had an abscess the size of a golf ball. And when I saw that, my heart stopped after leaving my children, because my son was almost that age.  I knew that it could potentially be deadly. So I spoke to the grandmother, and I said, “Look, this is serious. We gotta get on some antibiotics. Do you have any insurance? ” And she said, ” Well, we live in Union County, we live 30 minutes away. We could not find a dentist in a 35 mile radius to treat her because we have state Medicaid.”

So that night, I went home, and I could not sleep. I fell to my knees, and I had a long conversation with God.  I literally said,” if this is my purpose, confirm it. The next morning, I was reading the ADA quarterly news, about a 12 year old,  black boy from Prince George’s County, Maryland, who died from that same toothache, infection that little Z had. He was 12 years old. His mother was burying her first child because no one wanted to treat him because he had Medicaid. All it would take was two minutes of writing a prescription. 

It was at that was that moment, November 2007 that I started KinderSmile Foundation. I knew nothing about a nonprofit, absolutlely nothing.

Charity Matters: What are your biggest challenges?

Dr. Nicole McGrath Barnes: Some of the early challenges were juggling a family, a private practice all while starting a nonprofit.  Some of the challenges as a woman entrepreneur you’re balancing family life because you’re driven by your passion. You’re driven by the fact that there’s a problem and I can solve it, or I can contribute to the resolution of this issue.

 Then  trying to get other people in my profession to understand why I’m doing this and the necessity. That was very difficult, because public health dentistry is not necessarily viewed as a successful entity of the dental profession. And if you don’t know that 53 million hours in school are missed every year due to oral disease, you don’t know that. I had to educate my colleagues, not to get offended, but to educate them. So the education took at least seven to 10 years. Now we have a list of volunteer dentists who are willing to participate, who are willing to open up their doors and to treat our children and our patients. So it’s worth it. The persistence paid off.

Charity Matters: Tell us what success you have had and what your impact has been? 

Dr. Nicole McGrath Barnes:  I tend to look at it qualitatively. Education to me is the key. And for me, success is if I can educate a child, one family at a time, the extractions, the fillings, the dental services,  that is the icing on the cake. But if you can really meet them where they are, to edify and encourage them that you know what? Your child doesn’t need to have a cavity. This is the way you go about it. That’s what makes me sleep at night.

Yes, the grants that you receive, or the $16 million worth of in kind services, or the 8000 patients we see annually, yes, those numbers are impactful. But the lives that you save through compassion, educating, and letting them know that I Care Dental Homes that we built, not dental clinics, which has a negative connotation, but the Dental Homes that are beautifully decorated and clean and organized. When they walk in, they say, “This is for me,. whether I have dental insurance or not.” That is success. They know they can always come back to a KinderSmile community for quality, comprehensive treatment. That to me is success.

Charity Matters: If you could dream any dream for your organization, what would that be?

Dr. Nicole McGrath Barnes:  The big dream would be the expansion of our KinderSmile dental homes and our KinderSmile community oral health centers. I would like to see that in other areas in the country. A dental home that opens the door to the underinsured. Replicate our model and have it in other indigent areas because we know the model works. We know the mission and the vision is so impactful.

Charity Matters: What life lessons have you learned from this experience?

Dr. Nicole McGrath Barnes:  I learned that first of all the word obedience blares out right when you’re called to do something trust and have that faith. But I also learned  that persistence wins and humility connects God. Persistency wins and humility connects because when you’re humble, you realize it’s not about you. When I’m speaking to my colleagues, and you’re humble, regardless of what they’re thinking, your humility is going to connect.

Charity Matters: How has this journey changed you?

Dr. Nicole McGrath Barnes:  This has been a wonderful journey. A wonderful, wonderful journey. One thing, I could definitely say is that I get less offended. I think in the early years, when colleagues would say insensitive things like, “What’s it in for me?”  or “I don’t treat those.” I would take it just a tad bit personally. When you step back and you realize that it’s bigger than you, but most importantly, it’s not about you.  Then you get less offended. Then you say, let me use this platform to educate my colleagues, to educate people, regardless of your socioeconomic status or your color or your race or your religion. This is my purpose. This is my journey. So let me educate because you don’t know what you don’t know.

Charity Matters: What fuels you to keep doing this work?

Dr. Nicole McGrath Barnes:  To be very honest, what fueled me was my faith and that I was brought here for a reason. This is my purpose. And when you know that, you know that. You know this is a purpose, there’s no such thing as giving up.  You understand that there will be dark times and there will be light times, but you still persist, because it’s bigger than me. It’s serving a community and it’s creating a legacy.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Episode 84: Thrive in Joy: The Nick Fagnano Foundation

I get asked all the time about the people/nonprofit founders who inspire me the most. While I am truly inspired by all who serve and I do not have “favorites.” The answer is people who have lost children and take that unbelievable grief and pain and recycle it into good. Those are the people that I will never forget. Their stories and their children’s stories stay with me. These people are my heroes and their love for their child becomes their love for others. It is the ultimate recycling of pain to purpose.

Today’s guest, Mary Fagnano is one of those remarkable humans. When her young son Nick was struck by lightning on a summer day at the beach, her life and her husband’s life were forever changed. Nick was their only child and a remarkable young man heading off to college. His life and legacy of service lives on through the beautiful foundation his parents created called the Thrive In Joy, Nick Fagnano Foundation. Join us today for an inspirational conversation that you won’t want to miss.

Here are a few highlights from our conversation:

Charity Matters: Tell us a little about what Thrive IN Joy Nick Fagnano Foundation does?

Mary Fagnano:  At the Thrive In Joy Nick Fagnano Foundation, we encourage young people to discover their character strengths and the joy of service through programs inspired by the life of our son Nick.

Charity Matters: What were some early influences on your giving back?

Mary Fagnano:   My mom volunteered a lot in school. She had a drama and speech  background and would go into schools and do creative dramatics and music. I would tag along with her in those early days. My father was always volunteering.  He adopted a family from Afghanistan through our church and brought them into our family.  I did grow up seeing my parents doing outreach and giving of themselves in my own life.

I look back and the first thing I remember is when I moved to Los Angeles, and I was trying to meet people. I moved here and the church I was going to had a program where you could go to juvenile hall and you could volunteer and talk to young people who were incarcerated.  It was a really powerful experience and the first time in my life that I had really put myself out there. 

Charity Matters: What was the moment you knew you needed to act and start The Thrive IN Joy Nick Fagnano Foundation?

Mary Fagnano: Nick always inspired me. He always inspired me to be a better person. He did this baseball equipment drive for kids in the Dominican Republic when he was going from Little League into high school. He loved baseball, and he had rallied his friends because he saw something on TV about how kids in the DR love baseball, but can’t afford the proper equipment. As a result, he put this drive together.

Another influence in my nonprofit journey was this guy named Greg Buzek, who I was in the advertising and marketing world with.  He had started an organization that brought executives together for a common good to help vulnerable children around the world, and they would make these service trips.   Nick was 20 when he passed.

Well, the signs that lead us. I was having a tough time and said, “Nick, I need to feel you. I need to know you’re here.” And at that moment, my phone rang, and it was Greg Bucha. And it was that call that really changed our life and started Jay and I to have a purpose. That phone call from Greg came only about four or five weeks after we’d lost Nick. 

Greg remembered that I had said that we were going to go to the Dominican Republic. And he said, “Maybe we’ve got this trip coming up. We’re going to install a computer lab at this school, and maybe you and Jay would want to go on this trip, because you never went with Nick” There were just so many signs on that trip that Nick wanted us there.

Charity Matters: What are your biggest challenges?

Mary Fagnano: We came back from that trip and did an extreme makeover in one classroom at this school in the DR. There was something that just told us we can do all ten classrooms. And we came back and we had a fundraiser, and we did have a great community so we raised $30,000.

The Foundation started in 2016 when we got our 501, c3. In 2016, we had a board that was focused on this little project in the Dominican Republic, helping out at an orphanage in a school and taking two trips a year to go there and do work. Then the board said to us, “This is great. You’re doing this in the DR, and we’ve seen how this has really been something that’s helped keep Nick’s memory alive. But if we’re really going to be a legitimate nonprofit, we want to have sustainability. We need to look local, and we need to find something local that we can do. “

Charity Matters: What fuels you to keep doing this work?

Mary Fagnano: Nick. Our board did some background research and found this Values in Action organization. We aligned the descriptive words of Nick against 24 character strengths that Values in Action defines through their scientific studies. And they have a survey that every student can take, every adult can take. It gives you this lineup of your top 10 character strengths. This is where we realized, okay, we do have something here.

Charity Matters: When do you know you have made a difference?

Mary Fagnano:  It’s the people we’re serving and the people who serve alongside of us. No nonprofit can operate without volunteers and but it’s the stories. 

Charity Matters: Tell us what success you have had and what your impact has been? 

Mary Fagnano: Our impact is what happens through the young people that are part of our programs. We’ll talk about impact right now with our C 11 program.  The young people involved in our program have a project called an ESIP. It stands for entrepreneurial social impact project. At each school where we start with these foundational kind of modules to get that handle on character.

Every year, in the spring they have to do a they have to produce an ESIP. What they produce and how they’ve grown and how they activated their entire campus  is what gives me such impact. This group of students started out with a little leadership team, and then they recruited a club, and now they’ve got like 30 members. Those 30 members had this positive impact on their entire campus with discussions on body positivity or whatever subject.

The students brought together community resources, and they invited their whole campus and everybody could talk to these different organizations.  Everything from financial security, to safety, to riding public transportation, to health and safety. All are the students’ ideas. I measure the impact. I count how many you know people did this small group of students bring together?  Each school that we partner with creates its own little mini nonprofit and picks a cause they believe in as long as it aligns with mixed values, that were things that were important to Nick.

Charity Matters: If you could dream any dream for your organization, what would that be?

Mary Fagnano:  I would like to see the C 11 program go global. That would be the big dream.  I want to see that. Just continuing that everybody who wants to have the C 11 program and that every school  feels that there’s a value to this in their school.  We can provide it, and the dream is that we’re constantly able to improve it and update it and make it more exciting and more engaging. 

Charity Matters: How has this journey changed you?

Mary Fagnano: People say when you have a child, it changes your life. When you lose a child, it changes your life. Absolutely and I have changed by carrying a lot more about a lot of things that I think are more long lasting than the things that I cared about before.  Nick was only always number one. Everything about being a parent for both Jay and I, it was great. And so losing that and losing all of that purpose, and being able to find a different way to channel it has been a gift.

After Nick died, we found an essay that he wrote when he was a freshman in college. The title of the essay was the reality of heaven. The essay was a five page essay about all the different world religions and what they believe happens when people die. Nick concluded in this essay that his Christian faith tells him that when he dies, he will be finally reunited with the loved ones that he’s lost on earth. And he wrote, “I believe that when I go to heaven, I expect to feel joy, gratitude and excitement. I don’t believe that people should say rest in peace. Perhaps a phrase such as thrive in joy better reflects how I want to spend eternity.”

Charity Matters: What life lessons have you learned from this experience?

Mary Fagnano: I would say the biggest lesson that I’ve learned is never to take a day for granted. Every day is precious. Every relationship that is important to you is precious. There’s never enough hours in the day, and you can’t beat yourself up about that. You try to get in everything you can in a day.

I don’t want to live an easy life. I want to live a meaningful life.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Episode 83: Robin Cancer Trust

It is a lovely gift when people around the world reach out wanting to have their story shared with our Charity Matters community. With 1.6 million nonprofits in the United States alone, it is hard to even begin to share the stories we have here. It is a rare moment when we have conversations with our friends across the pond. Since cancer knows no boundaries and affects so many regardless of where you live, I wanted to share this amazing organization and family with you.

Toby Freeman’s family was living a lovely life until his oldest brother Robin was given a shocking diagnosis of cancer at the young age of 23. Twenty million people will also receive that diagnosis each year around the world but not all of them will act to serve others. Join us today for a beautiful conversation on the power of love, family, community and legacy. We all have the power to make a difference and Toby’s story is a beautiful reminder of what happens when we do.

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Robin’s Cancer Trust does?

Toby Freeman: The Robin Cancer Trust is the UK’s only testicular and ovarian cancer charity. We cover both of those cancers  and we do education, awareness and support in schools, colleges, businesses all across the country, delivering life saving awareness talks.

We’ll go in talk to the students and have all of our very funny and very big prosthetics, a really fun engagement tools.  We pull up the headmaster, make them check themselves in front of the class in a safeguarding way. They have a pair that they can check and then we go out to festivals and  universities reaching students and young people there. We also reach millions of people online with our campaigns. And then we do support for our community as well. So we do free Cancer Support packs for anyone affected by those cancers anywhere in the UK. Then we send out additional resources to support them during that incredibly difficult time of their life.

Charity Matters: Tell us a little about your Family Growing Up?

Toby Freeman: I would say my parents are just so unbelievably selfless.  There’s a national charity called Bliss, and my mom headed up our local chapter.  I remember packing things and her talking to us about it and why it was so important. My dad used to help with loads of local organizations, and they’d always get really involved in anything we were doing.

I’m the youngest of three boys, so there was a lot to be done, but they were at everything we were doing sports and school wise. They were at theater productions, helping us. They we did Boy Scouts, which obviously a big part of that is giving back.  I just have this feeling of my parents selflessness was something I’ve always been very aware of. 

Charity Matters: What was the moment you knew you needed to act and start Robin’s Cancer Trust?

Toby Freeman:  I always say experience breeds empathy. I think you have to go through something to be able to empathize with it. When these big, traumatic things that can happen in life, a lot of empathy comes out of them.

Rob was my elder brother.  Rob and I were very, very close when we grew up.  He was my best friend as well as my elder brother.  As we were getting older, he used to ferry me around and look after me and make sure I got to football on time. Rob was in his prime of his life.  He was 23, fit, gym guy, healthy clean eating, training all the time and looking after his body. He was very health conscious and he was diagnosed with a stage four mediastinal germ cell tumor.  He had a testicular tumor in his chest that got to the size of a grapefruit wrapped around his heart and his lungs. It just hit us absolutely out of nowhere. 

I just watched my brother go from the prime of his life to an absolute shell of himself both mentally and physically.  By Christmas time we were  thinking, what’s just happened to us? How has this just happened to us?

We were sat around the table, and we’d made a promise to Rob that we’d never let him just be a photo on the wall. It was never our intention to put him at the forefront of everything. What we did realize was, if someone as health conscious, as fit and active as Rob was could be diagnosed at that later stage and ignore signs and symptoms, then there was something to be done.

During that entire year, we couldn’t find any information about the type of cancer he had. We searched Google, and there was just nothing, and we just felt so alone and untethered.  We didn’t want another family to feel that way.  My dad’s a very pragmatic man. He said, “If we are going to do something, we need to research it thoroughly, understand what the problem is and how to fix it.  We need to create something that isn’t a grief reaction. Something that is actually needed and can outlast us.” So from day on we wanted to be able to step away from this at some point. We want other people driving this. There’s been a beautiful 12 years of seeing this grow .

Charity Matters: What are your biggest challenges?

Toby Freeman: I think the biggest challenge was navigating the grief. I think two things saved me during that time. First, my now wife treated me with a lot of TLC and gave me the kick up the butt to go to grief counseling.  Second, the charity because it gave me something to focus on when that cup was empty. Actually doing something good, putting something positive out in the world, even if that’s just thinking about a project you could do. It just helps fill that cup up every day.

Charity Matters: What fuels you to keep doing this work?

Toby Freeman:  A very patient partner. Everyone grieves in such different ways in a family unit, right? No one talks about how this is really difficult. We did have this unifying thing to be positive about during that time. So I think that was really powerful. My father’s still on the board, and he loves being involved. My mum, my brother have stepped away for various reasons over the years. This has been something that tethered us, because it’s so easy to become so untethered in how everyone’s feeling in those moments

Charity Matters: Tell us what success you have had and what your impact has been? 

Toby Freeman: How do you measure awareness? We were education and awareness based. That’s why we started because no one was covering that. We listened to our community and realized they needed more support.  We provided that service. Awareness is ethereal. You don’t know we’re teaching life skills effectively. We’re asking a 15 year old say, check yourself and if you found something, go to a doctor. But that could be 20 years down the line.

We’ve seen a dynamic shift in the UK to fund as being much more amenable to anecdotal feedback. Real life stories having a tangible impact. We have feedback forms for all of our talks  I can track how many people are landing at certain places on the website. So if I am at certain events, you can have certain links and see 300 people from that event landed on that website. I know that’s an impact. What action they’re taking in the comfort of their own homes, in their baths, in their bedrooms? I don’t know. What we  struggle to track is what is the end impact? Because you can’t be a charity that goes to someone newly diagnosed and say, “Did our resource help you? “

Charity Matters: If you could dream any dream for your organization, what would that be?

Toby Freeman:  Being unemployed, because if someone cures cancer, I don’t have a job. I’d be the happiest unemployed man in the world.   I would say the biggest goal for us is reaching every young person in the UK at school level.  That’s where we’re going to have our biggest impact because we are teaching life skills.

If we also work with all the hospitals in the UK to make sure that anyone diagnosed has access to our free Cancer Support packs and ongoing resources. Then from both points, from an awareness and a support point, I think we have done our jobs.  

Charity Matters: What life lessons have you learned from this experience?

Toby Freeman: That’s something I reflect on quite often. We  have a podcast called Thrive Against Cancer,  where I get to interview people affected by cancer at all stages of their journeys.  I think that gratitude for life takes some people almost forever to understand, to just be able to step back and know what is important and what isn’t important.

How lucky am I to have a happy and healthy family?  So I’ve got no complaints whatsoever. And I think that’s the biggest lesson,  I am grateful to be reminded of at least every two weeks when our podcasts come out. You just get all of this information from everyone else and you can’t sweat the small stuff when you know how much big stuff there is out there in the world.

Charity Matters: How has this journey changed you?

Toby Freeman: Someone once asked me in an interview, “Do you think Rob would be proud of us?” I don’t think he’d be able to recognize me in a good way.  I think when you lose someone, you want to take the best parts of them as well.  My brother was a very responsible man. He really focused on his health and fitness. And for me, over the last few years, that’s really become really important. Putting myself first.  I realized I couldn’t tell other people this without living it.

I’ve just taken it feels like a 180 the way I was. I was very young. I try not to beat myself up. I didn’t handle that year of Rob being ill, Rob’s death, I didn’t handle that very well. I am so lucky to have the people around me that got me out of that and put me on a good path. The charity has given me purpose, and that has defined me as a person that’s helped me be responsible.

Having soaked up so much life experience and being around people that have been through even more, is it just has completely defined who I am.  I’m so grateful for that and to have that opportunity to be who I am.  I’m really proud, and I think my brother would be too.  

Charity Matters.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Episode 82: ICL Foundation

What does Clive Davis, Novak Djokovic and civic leadership all have in common? The answer is today’s guest, Kirk Spahn who is a dynamic educator and nonprofit founder. Kirk tells us his inspirational story of combining his passions of sports, his friends, education and a deep civic duty to create what is now the twenty year old ICL Foundation.

Join us for a fun and super interesting conversation to learn how one 23 year old set out to help in a small way and today is transforming education by teaching thousands of students how to learn and lead. One person can make a difference and Kirk’s story and passion are proof. If you are looking to be inspired this New Year this is the perfect conversation to get you going.

 

Here are a few highlights from our conversation:

Charity Matters: Tell us a little about what The ICL Foundation does?

Kirk Spahn: The ICL Foundation, stands for the Institute for Civic Leadership. The word civic had sort of become almost an antiquated, somewhat dirty word, where people think of civics class selling something. Yet, when you break down what civic leadership is the true definition it’s building a prosperous community. It’s about helping others, and it’s something that I’d felt has been lost for a long time. I think coming back to the roots of civic engagement and civic leadership should be a pillar and a cornerstone of all education for all youth. So that’s why the Institute for Civic Leadership was created over two decades ago.

Charity Matters: Tell us a little about your early signs of philanthropy?

Kirk Spahn: My parents are teachers.. My father used to always say that when you support the next generation, you’re building the leaders of tomorrow. My grandfather coined an expression that I use all the time, which is finding the spark of genius in every child. Our job as educators was always to find what people are passionate about and sort of help support that and then make sure that there was always a purpose to giving it back. So I think at the same time, my mother  was always running nonprofits so my entire life was always about giving to the community. Her entire essence was just about selflessness and giving to others. 

I never said I wanted to run a school or found a nonprofit, but from very, very early it was, what can you do to help people? So I think it was ingrained. I had no idea when, how, why, where….

Charity Matters: What was the moment you knew you needed to act and start The ICL Foundation?

Kirk Spahn: My father said that after I graduated college, try to play your sport if you can become a professional great but look at the next couple years as your survey course and create experiences that you think will lead you to find what that is. And so I was in the strangest place when that catalyst for starting the ICL happened.

I was working for a record label, and I have no musical talents, but I love music. I was working for Clive Davis, we had had a lot of meetings with Tom Freston, who was the founder of MTV Networks, and he was running VH1.  I happened to be living in New York on my own with two NFL linebackers for the New York Giants.

The sad catalyst for ICL was actually the tragedy of September 11th.   I was in New York working a record label. After September 11th, there was a movement of like, what can we do? I was living with people that had a platform and I was in these meetings with these artists who were big time celebrities and I said, “What can these artists do?

  I met with my father and a reverend, and I brought in these people from Saudi and we had a round table and said, “How can we get youth engaged?” And everyone looked around, and said Kirk, “What do you think?” And I said, I’ve seen the power of celebrity but nobody knows what their journey was. No one saw the work they put in to become one.

The idea was, why don’t we put together a conference on Martin Luther King Day, and we’ll call it the Dare to Dream Conference. It’ll be supported by MTV and at the Museum of Natural History, where my mother was a board member.  The museum said, that sounds great. Because we were in education, we had a directory of 1000s of schools, and we said we’ll put on a free event. And the goal was just to share the journey of these celebrities, but to really show the common themes of sort of oneness of what we can do.  Youth can make an impact and helping them find a passion and a purpose.   Big words for us was always passion and purpose to help build a better world, and it has to be something that comes within. January 17, 2002 was the inaugural Dare to Dream Conference. 

Charity Matters: What are your biggest challenges?

Kirk Spahn:  Looking back at the transformation and metamorphosis of the ICL Foundation, the spark and the mission stayed the same. Everything evolved in good ways. It was kind of going to be a one and done, and here we are.

The challenges looking back were very clear. 100% as most nonprofits will say, comes around funding. It is not fun to ask other people for money.  I can never go toe to toe and say this organization is more important than that organization.

Charity Matters: What fuels you to keep doing this work?

Kirk Spahn: There’s no doubt that the greatest joy was just being with the kids.  It’s so cliched, but to see transforming kids lives forever and then it may come back. You may not know it at the time, because kids don’t say thank you. They’re not like, Oh, thanks so much for this opportunity. But the kids that we impacted, it happened fast, and the appreciation  we could see was the impact. So I think that keeps motivating the parts I didn’t know on the icky days.

Charity Matters: Tell us what success you have had and what your impact has been? 

Kirk Spahn: So impact is really hard to qualify and quantify, and that’s been a challenge for two decades. What I think is great about ICL is that we’ve created scorecards. We call them impact reports and we like to think of ourselves as a multiplier effect.  When you’re helping to fund an ICL fellow or a program that we’re doing.

We evolved from conferences into what we really saw was missing in education was a focus on service, leadership, and character. Today they refer to it as social emotional learning, there was no SEL in the early 2000s but we knew.  We could show that students that had gone through leadership training for others, character, self awareness, becoming kind of their own coaches, where they’ve tried to start their own nonprofits have started from an early age. They were performing better in school and had become school leaders. We could see pretty soon how these kids were having an impact on the rest of their schools.

So we started by creating an award winning curriculum, and that was the hardest thing to qualify and quantify, social emotional learning. We were very fortunate after that first Dare to Dream Conference to have access to celebrities.  I’m a big believer that when athletes, performers, business leaders, politicians, actually take the time off the record to share their journeys. It inspires kids, and just hearing the story and not the end result, gets them motivated. 

 That really became the idea that you promote engagement, application and mastery and to support these kids who would then become the leaders of their school,  leaders of their community and became the models that people wanted to follow.

Charity Matters: If you could dream any dream for your organization, what would that be?

Kirk Spahn:  My goal is to transform education.  The problem with a lot of nonprofits is you’re reliant on others. So I said, “Why don’t we create an accredited school?” It’s called ICL Academy. We have 1000 students that were doing their academics, but we were also giving the mentorship. We call it a pyramid. There’s physical, mental, emotional and academic. Are all parts of what feeds a great leader, and all of the pieces need to be fueled. Imagine you have if you’re a tennis player and Monica sellers and Novak Djokovic are actually speaking to you and inspiring you. What does that do to your grades? If you can relate what you’re passionate about to your curriculum, what does that make you more engaged? What about the idea of starting your own nonprofit young, or starting a cause? 

Charity Matters: What life lessons have you learned from this experience?

Kirk Spahn: It goes back to being mission driven, and the idea that when you inspire someone, and someone gets inspired, you want to take action right away.

I have a concept in education that we use at ICL that says, respect tradition, but embrace tomorrow.  I believe that teachers and mentors are still what motivates people. But I think a great teacher and a great mentor is not just someone who makes a subject matter come alive to inspire you. It’s also on the flip side, someone that believes in you as an individual, that the world might see the potential in you, and that doesn’t have to be in the same person. So at ICL Academy, we started looking at how  we teach life skills? How do we get more engagement? How can kids apply things to the real world and things they’re passionate about to make a difference.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Giving is Selfish

The recent wildfires in Southern California have shown us the power of community . We have seen the best of people, even those who have lost everything, volunteering to help others.  Service heals in unimaginable ways and brings us together for good.  While I contemplated writing more about the loss and grief many of us are experiencing here LA and Pasadena I decided to switch gears keeping our regularly scheduled interview. The reason is that today’s guest understands and lives a life of service and giving as a major volunteer. She has a job, a family, a full life, a podcast and a book but she calendars major time to give back. I think with so much need right now in our communities. Jenn Klein is just the inspiration we need to remind us to get up and show up for one another.

Today’s guest is Jenn Klein who is truly a kindred spirit. Jenn is an author of the book, Giving Is Selfish, and has a blog and podcast called You are a Philanthropist

I am excited to share our conversation about the power of giving and how it can truly change your life for good. Jenn is amazing in how spreads joy, giving and kindness is all she does. I know you will be thrilled you got to meet her as well. If you have been overwhelmed from all that is happening from so much loss, this conversation might just be the cure.

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about your book, Giving Is Selfish?

Jenn Klein: Giving is Selfish is about my journey to better understanding philanthropy and I wanted to broaden the understanding of philanthropy to be more than just, excuse me, wealthy individuals giving millions and billions of dollars like Bill and Melinda Gates and to really encourage the everyday person to go out in their communities and make a difference in ways that they can in small and large ways.

And I started to stay home with my kids, and I learned about the power of caregiving and I came to understand more about philanthropy, through being a mother. 

Charity Matters: What Role models did you have growing up that showed you the path to giving?

Jenn Klein:  I think my parents are my greatest inspiration and role models, even in their 60s. They’re involved with things such as Rotary International, and they started off just showing me about giving in my church.  Then I became involved with the youth group, and we would do service projects  in Philadelphia. When I became a teenager, I became a junior Rotarian, so I would go to rotary with my dad. Service above self is the motto of Rotary. And my dad has been involved with the rotary for probably 30 years now.

When I went to college, I graduated and did not know what I wanted to do, but I knew that I wanted to help people. This family I babysat for were very philanthropic and said,” Oh, you should you have an English degree and get into grant writing.” So I started volunteering for the YMCA in the Boston area, and that turned into a grant writing position after I graduated. 

Charity Matters: What was the moment you knew you needed to Write this book?

Jenn Klein:  I was a teacher’s assistant for my college professor and she said to me, “What do you want to do after you grow up? She was very kind and she knew I loved to read. She took me up to the library, and I said, “You know, I want to write a book one day.”  It was definitely a God thing, because there was something in my heart 20 years ago that I should write a book, and it was really a 20 year dream come true.

I originally, just like you, started off blogging, and it gained some traction. Someone said, “You should write a book.” And it stuck with me for about a year and a half before I said yes that I will write this book 

Charity Matters: What are your biggest challenges?

Jenn Klein: I think the challenges are getting the word out there. Like you said, there’s not a lot of people like you and I who are advocating to the general public for the nonprofit sector in general.  And like you said, there’s not a lot of people who are championing the health benefits, the all the physical benefits, mental and you know the reasons why it’s fun and exciting to give. So breaking through the noise of the negativity of the news is a challenge.  I like just chipping away at what I feel I should be doing today.  Some days that means doing the laundry and serving my family. 

Charity Matters: What fuels you to keep doing this work?

Jenn Klein: I started a gratitude practice that has been transformational.  There’s something transformative when we write down what we’re thankful for every day. It could be small things or big things. I like to ask my kids what they’re thankful for, and we always come up with different things together. So having a gratitude practice is really fuels me.

My faith in God obviously fuels me. My favorite quotes is by Mother Teresa, who said, “If you can’t feed 100 people, then feed just one.”  I like to think about the impact that I’m having in my everyday life, with my kids and with the volunteer activities I have. I’m their soccer coach, a parent ambassador and tomorrow am volunteering for the local food pantry.  I feel thankful that it all boomerangs back to me.  I like to say we’re hardwired to give. There’s something in me that enjoys giving.

Charity Matters: If you could dream any dream for your Book, what would that be?

Jenn Klein: One in four Americans volunteer, and recently I heard the statistic from AmeriCorps that it was raised to 28%.  I love to think about that number growing and growing with more people volunteering.  It’s going to get us healthier,  make the world a better place. and it’s fun. So I’d like to see more people volunteer.

Charity Matters: Do you have a motto or expression that you live by?

Jenn Klein: My life verse is Philippians: 413. I can do all things through Christ who strengthens me.  I believe I can do it all  because of my faith in God.

Charity Matters: What life lessons have you learned from this experience?

Jenn Klein:  I like to say that you have to have a balance. If you’re not giving to yourself, then you’re not going to have the capacity to give to others. You have to fill your own cup in order to pour into other people’s cups. I feel like I’m able to give because I have a balance and I know what my tipping scale is.

I try to prioritize my family first, and am really role modeling for my kids. Having them understand the importance of giving back is a high priority for me. So it’s really important for me to raise that next generation of do gooders and change makers, and they’re my priority.

Charity Matters: How has this journey changed you?

Jenn Klein: I think I’m more passionate and excited and more optimistic through writing a book. I’m going to write a second book this year. I want to continue to get the word out there that this is fun, this is good for us, this is good for others.  I did put a statistic in my in my book, that of the folks who don’t volunteer, 90% of them say,” If I had more time, I would volunteer.”

There’s so many good nonprofits out there. Aligning your personal mission and vision with a nonprofit, and plugging you in with your time, talent, treasure. This is what is going to make the world a better place.  I don’t have millions to give and but this is my way of saying, “Hey, I know you don’t but let’s just do what we can and make a difference in that one person’s life.”

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Episode 81: Pave the Way

We have all heard of cause marketing. You know brands like Tom’s Shoes where you buy one pair and another pair goes to someone in need. Before such a thing even existed there was today’s guest, Joan Hornig. She didn’t believe in “using” kindness to sell something she believes that philanthropy is beautiful. So much so that she left her successful job in corporate finance to make a significant difference in the world and give it all away. She does that through her Foundation and business called Pave the Way.  A for profit business that gives one hundred percent of profits to nonprofits.

I was lucky to meet Joan in person last week in NYC and give this dynamic human a big hug. She is even more amazing in person! Our conversation  was beyond inspiring and to use Joan’s words it was a conversation of consequence. One I am thrilled to share. So please join us and you can hear for yourself why  Joan is beyond the real deal and you don’t need to see her  but simply hear her heart to know just how special she is.

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Pave the Way Foundation and Pave the Way Jewelry  does?

Joan Hornig:  Pave the Way Jewelry and my foundation are really built on a concept called social enterprise, which I was very instrumental in actually creating almost 25 years ago. The idea behind that was it wasn’t just talk about doing good, what it really was about was making a seismic difference.

  I felt that women did a tremendous amount of volunteer work in the world. They devalued their time in part, although it was very valuable, but they didn’t put a dollar price on it. Nothing could be more valuable than a woman’s time and her time spent talking about what she cares about.  So I thought when someone would see a piece of jewelry on someone and they complimented that person wearing the jewelry. ” I liked your earrings.” That person could say, “Thank you. Do you know this supports children with autism?” And then the story would unfold that they were essentially advertising with their dollars what their values were, and they were having a conversation of consequence.

So to call it social enterprise is different. I ask every single person, when she or he makes a purchase or they make a purchase, what charity they want me to donate to in their honor? Then I donate 100% of my profit on that piece sold to the charity of the purchaser’s choice.

 I’m empowering them to have a conversation of consequence, to understand that they have money to use, and that when they walk out they are a billboard advertising who they are and who they care about. 

Charity Matters: Where did your philanthropy begin? 

Joan Hornig:  I grew up in a suburb of Cleveland, to parents  who didn’t have a tremendous amount of means. There were some hard times, and nonprofits stepped in some time. What my parents taught me was that what you’re worth is not what you have in the bank, but what you’re worth is what you do tomorrow.  I never felt less than when the other kids went off to camp. I felt that I could do anything with my time and that I could make a difference.

 I spent a lot of time in museums, because my mother said, “You shop with your eyes and you take home as much as you can.” I listen to music. “You you shop with your ears, you take it home.” But when other kids were going to camp, I decided to be a candy striper because we  couldn’t go to camp. So I went to downtown Cleveland and I was teaching inner city kids how to read.

One of the kids said to me, “You know, I get food when I come here. We don’t have enough food at home.” And I was 14 years old.  And I said, “Really?” So  I decided I would put on my candy striper uniform, and I spent months going door to door in neighborhoods, raising money. I was able to raise enough money for 80 families to have  a complete Thanksgiving dinner. I think that was the beginning.

“Charity Matters: What was the moment you knew you needed to act and start Pave the Way?

Joan Hornig: I was 20 years old, I was walking down the aisle getting married. I made two promises to myself. One was that I was going to be George’s wife and be the best I could be. And two, because of the privilege I had through my education and I knew I was going to have a big life, I promised myself that by the time I was 50, I was going to give back everything, 100% so, that is where it really began.

I would say that 911 was an important factor, and that is because I watched from my apartment the Trade Towers go down. I  wanted to do something that was one step better than combining Paul Newman with Paul in the wall and Oprah. What I wanted to do was create the jewelry. Pay people fairly, put them to work, grow their business. But say to you when you buy something of mine,” What charity do you want me to donate to in your honor?” And from day one, I have donated 100% of my profit on each piece sold to the charity of the purchaser’s choice. 

Charity Matters: What are your biggest challenges?

Joan Hornig:  I think that one of the biggest challenges was actually getting people to take me seriously. If you are doing anything associated with what is traditionally a man’s job people take you seriously. When you switch to something that might be fashion or jewelry, they think that what you’re doing isn’t necessarily important.  

This it’s not just about selling the jewelry. I have to design it. I have to make it. It’s not vertically integrated, right? To check it, I have to hire people, right? We have to do the accounting, we have to do the bookkeeping. And from day one, I decided that every single charity that I would donate to would be located in a place where other people could learn about it. So if you go to my site right click on all the different charities that I’ve given to local and national there are over 1000 and where you can leave my site and learn about those charities. So the challenge was people would say to me,” You’re not busy anymore.” I’d say I’m busier than I ever was. I’m working seven days a week. I said, “You’re not understanding.” So that was actually a challenge.

Charity Matters: What fuels you to keep doing this work?

Joan Hornig: Those moments really are the people I meet in the nonprofit sector. Those are the people. What they do is so extraordinary. It fuels me when I get invited into a food pantry and I see people who do service are so extraordinary. I don’t hold a candle to them and they are the people who are so inspiring.  They’re all over the world.  I know what they’re doing, and I know that it’s harder than what most people do.  

Charity Matters: Tell us what success you have had and what your impact has been? 

Joan Hornig: I measure impact several ways. One is if somebody hears the story of what I do and they tell somebody else, that’s impact.  All of a sudden, we started a conversation of consequence. I measure it when people say I’m going to give 5% or 10% on the business. Everyone cannot afford to give 100% right?  I’ve had an education and a great life but I don’t diminish any or anything anybody gives.

I do speaking tours sometimes, I was in Nashville, and a gentleman had sold his company. He was starting another one, and he decided he was going to follow my model, that’s impact. That’s a huge impact.  The impact is if someone who listens to this says, “I can do something.” Impact is defined in a context that matters, that is only relevant to what someone can do. When we have a community of people who use their muscle memory of giving and caring to pay it forward and inspire others. That’s impact.

Charity Matters: If you could dream any dream for your organization, what would that be?

Joan Hornig:  My dream has always been to collaborate. I like the idea of licensing fees that go to charity. I would love a fragrance company to come to me to collaborate to create a perfume. Can you imagine having something that’s called philanthropy lingers?

Most of all, what I want is institutions, retailers and everyone who sells my jewelry to understand that they should take the time to ask what their customers care about. Not tell them to care about something. That’s my dream. It is really about asking, because we learn a lot from other people when we listen.

Charity Matters: What life lessons have you learned from this experience?

Joan Hornig: I learned that everyone is interesting and worth my time. That your time is more valuable to you than my time is to you, and that I have to use it wisely. Actually, I feel we’re on the same team. If I respect what you care about and respect your efforts, we’re on the same team. You can feel it. 

Charity Matters: How has this journey changed you?

Joan Hornig:  I think that I am a more confident person because I’ve taken risks. I think that one of the things that I’ve learned is if something doesn’t work out, I can handle that risk of disappointment.  The way I make promises to myself and keep them, like the way I did when I was 20, and I walked the aisle and made those two promises. I keep all the things that I made that weren’t right, that didn’t work out. Then I go back to them a number of years later, and I learned that I can fix it. So I learned that sometimes you acquire  knowledge without even knowing it. 

What I want everyone to do is find themselves in a situation where they give one extra thing to someone that they don’t expect to give something to. That would be the way to find me in spirit this holiday season. I love to do one thing that takes a little extra effort that helps someone else.

 I really want people to understand how blessed we are. So many people can benefit, especially people we don’t know.  They’re not obligated, except to hopefully pay it forward in the future when they’re on their feet. So I believe in a hand up, not a handout.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2024 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Change for Good is here!

There is a lot of noise in our world. Lately, with the election our world has gotten a lot louder and somedays its as if there is a tension knob and someone is turning it tighter and tighter. I don’t know about you but I want to jump off the merry go round after too much noise and just turn it off. I have found myself unplugging more and being more mindful of what media I am consuming because it is just too much.

Too be honest, most of this year I have spent my spare time writing. There was very little time for extra noise. Every moment I could find was spent creating Change for Good: The Transformative Power of Service as the Ultimate Cure. I am so proud to say that the paperback was released yesterday on Amazon and is now available wherever you buy books and your book store. Believe it or not it is distributed in 13 countries, who knew?  This  has been a remarkable process of taking the squares of each nonprofit founder’s story and creating a quilt of life lessons learned these past twelve years.  To kick off the launch the publishers at She Rises created this launch on livestream this morning and you can listen or view it on youtube in the play the episode link below.

There are  so many reasons why I am grateful to SheRises publishing this book. First, they have created an incredible community of women authors who they inspire and life up. So much of what I write about is exactly that, creating social infrastructure and community. When we come together in any way we are stronger, better, happier, connected and we can make anything happen. Just like a nonprofit that creates change through community, She Rises also creates change through community. 
It makes sense because SheRises founder, Hanna Olivas is also a nonprofit founder. She is a living example of what and who we talk about every week on Charity Matters. Someone who was dealt a really crappy hand and used it to help others.  I will let Hanna tell her story herself in a hopefully upcoming episode of the podcast, so I won’t spoil it here. To say that she gets it and that She Rises gets it would be an understatement. As you know, I don’t belive in coincidences and I do not think it was one that I ended up with this amazing group of women. I am truly grateful!
So thank you to all of you who pre-ordered. The physical books come to me Novemeber 1st and I will sign and send them to you asap. If you want signed copies please order them through here and send me an email or reply to this post with who to address them to after you place the order, especially if you are buying for Christmas. For all our international audience here are the lnks for you to order as well. 

 

Lastly, thank you again for being a part of this movement to make our world a better place one small act of kindness at a time. Thank you for being part of that kindness and this journey. We are better together, always.

CHARITY MATTERS.

 

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