Here are a few highlights from our conversation:
Charity Matters: Tell us a little about what JDS Creative does?
Diane Strand: JDS Creative Academy is a nonprofit 501 c3 with a mission of using visual, performing, and digital arts to enhance life, creativity, and business. We serve youth, teens, and adults both mainstream and special needs through hands-on programs that allow people to step in and immediately be part of the creative process.
The goal is not just learning the arts for fun, although there is joy in that. It is about giving people tools they can use for career pathways, workforce development, and independence. We want people to understand the power of the arts….not just as expression, but as a way to build a life.

Charity Matters: What experiences did you have as a child that influenced your work?
Diane Strand: I always say you cannot connect your dots looking forward you have to look back. For me, those dots go all the way back to first and second grade. I was a little girl who just wanted to play Betsy Ross in the school play, and everyone told me I couldn’t. I was a struggling reader, an undiagnosed dyslexic, and school was not easy for me.
But the arts were my connection. They kept me engaged in learning and gave me a way to grow beyond my challenges. At the time, I couldn’t articulate why it mattered so much, but now I see it clearly. The arts gave me a voice when I didn’t have one in other areas.
Later in life, when Scott and I were in Hollywood and becoming successful, the environment wasn’t always kind. Something in me instinctively knew I wanted something different something rooted in kindness and purpose. Looking back, all of those experiences were pointing me here.
Charity Matters: What was the moment you knew you needed to act and start JDS Creative?
Scott Strand: It really started with a “what if” moment. Diane and I were both working long, exhausting hours, and we had just had our son. I was taking him to auditions in a stroller, and Diane was leaving before he woke up and coming home after he was asleep. It just wasn’t sustainable.
One night, after I finished my film degree, I said, “What if we sold everything, moved, and built our own production company? You know how to produce, I know how to film….we can do this.” She said yes, and that started our entrepreneurial journey.
The nonprofit came later, and it happened organically. We had a successful production company and an actor studio that grew out of a drama club we were running. People kept asking us to do more teach writing, filmmaking, theater. We kept saying yes.
Then one day someone asked, “What if you worked with an adult with developmental disabilities who wanted to learn audio?” We said, “Let’s try it.” And once we saw what was possible, it became, “If we can teach one, we can teach many.”
That was the moment. It wasn’t a grand plan……it was a series of “what ifs” that we chose to answer.

Charity Matters: What are your biggest challenges?
Scott Strand: One of the biggest challenges is capacity. The need is so much bigger than what we can serve. When we started, we had five adults in the program, and very quickly that number grew. Once people saw what we were doing, the applications started coming in.
It’s a good problem, but it’s also a hard realization that you cannot meet every need. No matter how much you want to help, you can only serve as many people as your resources allow.
Another challenge is building the right team. Not everyone understands the nonprofit space or shares the same vision right away. We had to grow into leadership that allows people to be creative while still supporting the mission. Now we have a team that truly believes in what we are doing, and that makes all the difference.

Charity Matters: What fuels you to keep doing this work?
Diane Strand: For me, it’s the people. It’s our students, our families, and our team. Some of the people who stepped in during the early years are still here today. That kind of loyalty and belief is incredibly powerful.
Our own children fuel us as well. They grew up in this environment…. in the arts, in the theater, in this mission and they’ve bought into it completely. That tells me we’re building something that matters.
And truly, the more you serve, the more you receive. That has been one of the greatest lessons of this journey. You give and give, and somehow your life becomes fuller in the process.
Charity Matters: When do you know you have made a difference?
Scott Strand: It’s in the small, real moments. It’s when you see the light bulb go on. I had a moment recently where I walked into the studio and saw a group of students some neurotypical, some adults with autism sharing their ideas for films they wanted to create.
They were listening to each other, supporting each other, and fully engaged. I stopped and thought, “This is it. This is why we do this.”
It’s not about numbers it’s about those moments where someone feels seen, heard, and capable.

Charity Matters: Tell us what success you have had and what your impact has been?
Diane Strand: Of course, we’ve had awards and recognition, and those are wonderful. But our real success is in the lives we’ve seen transformed.
We’ve had students who didn’t speak much at home start coming home and sharing their day with their families. We’ve had individuals placed into internships and jobs. We’ve seen people gain independence and confidence in ways they never thought possible.
I always say, “Help one person every day,” because that one act creates a ripple effect. When someone grows here, they take that growth home, into their families, into their communities. It changes everything.
Charity Matters: If you could dream any dream for your organization, what would that be?
Diane Strand: We created JDS Creative Academy to outlive us. The dream is legacy. We want this work to continue far beyond our time.
I would love to see programs like this across the country arts-based workforce development programs that help adults with developmental disabilities build real skills, find independence, and thrive.
We are working toward making the organization self-sustaining so it can continue without relying on us. That’s the dream that what we’ve built lives on and continues to serve.

Charity Matters: What life lessons have you learned from this experience?
Diane Strand: Patience has been one of the biggest lessons. I came from a fast-paced, results-driven world, and this work requires a different kind of leadership one rooted in patience, kindness, and compassion.
It has also taught me to be more open. For most of my life, I worked around my dyslexia and didn’t talk about it. Now I can share that part of my story and recognize that it’s not something to hide, it’s part of what shaped me.
Kindness, clarity, and perspective those are the lessons I carry with me every day.
Charity Matters: How has this journey changed you?
Scott Strand: It’s allowed me to become more myself. I’ve always been a performer at heart, but for a long time I felt like I had to be more guarded as a business owner and leader.
Now I can lead with humor, creativity, and openness. I can be playful, and that actually makes me a better leader. It creates an environment where people feel safe to express themselves and grow.
This journey has shown me that when you help someone step into who they truly are, it doesn’t just change their life it changes yours too.
CHARITY MATTERS.
YOUR REFERRAL IS THE GREATEST COMPLIMENT, IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:
- www.Charity-Matters.com
- On IG @Charitymatters
- Post a screenshot & key takeaway on your IG story and tag me @heidijohnsonoffical and @Charitymatters so we can repost you.
- Leave a positive review on Apple Podcasts
- Subscribe to new episodes each week!
Copyright © 2026 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.














































































