Working with young people everyday I know that they are capable of great things and are often underappreciated for all the good they do. Today’s guest is a perfect example of that. Sofie Lindberg started a podcast at age 17 to help her deal with challenges she was facing in her life.  What she didn’t expect was young women beginning to reach out for more and more support. As a result, she turned her popular podcast, Claim Your Potential into a nonprofit.


Join us today for a fun conversation about what one inspired young woman has done to use her challenges to help serve others.


Here are a few highlights from our conversation:

Charity Matters: Tell us a little about what Claim Your Potential does?

Sofie Lindberg: Claim Your Potential is a women’s empowerment organization. We serve primarily women between the ages of 15 to 24 years old, across the US.  We have a bit of a different model, because we operate 100% virtually.  All of our programming is focused on four different pillars; academic, emotional, financial, and professional empowerment. Currently, we have three active programs.

Charity Matters: Did you have a mentor or role model growing up that was philanthropic?

Sofie Lindberg:  My mom was definitely my role model growing up. She was a single parent who did everything. She would participate in whatever the community was doing, whether it was a fundraiser concert that she was singing in, or it was a clothing drive. My mom was always just in this community mindset of what can I do to help my community.

Charity Matters: What was the moment you knew you needed to act and start your nonprofit organization?

Sofie Lindberg: When I entered university, I was going to go into politics.  My first job was at this local DC nonprofit that does capacity building for other nonprofits, focusing on organizations that served impoverished children in the DC area.  I had no idea what the nonprofit world was and I fell in love with it.

Around that time, I had my very first relationship which was very turbulent. Looking back on it was something that I shouldn’t have been going through, that was by any textbook definition, emotional abuse.  I remember getting out of it and the amount of days I would just sit on my floor and cry and not know what to do. I wondered why I waited so long to get out.

And from there, I said, “Alright, I need to share this with people.”  Claim Your Potential started as a podcast with me sitting in my college dorm room, sharing stories, connecting with guests about everything from navigating grief, to financial wellness, to getting your first job, and even dealing with toxic relationships. All of these things that I was going through in my own life, I got to share and also be able to listen to experts tell me that everything I was doing was not right and how to fix it.

Then about a year into podcasting, all of these people were pouring out on social media saying, we want more. How can we get more from this podcast? So we started slow, and pushed out articles, stories, and workbooks. Still people wanted more.  I sat down one day and said, “You know what? I should probably use my nonprofit experience for something. So let me see what I need to do.” A week later, I was interviewing founding board members. It was quite the process from we’re a podcast, too, all of a sudden, holy moly, we’re filing for 501 C 3. I was 17 when we filed for our 501C3.

Charity Matters: What Have been your biggest challenges?

Sofie Lindberg:  I would say the biggest one was getting that 501 C3 status. For a little bit of context here, we had operated under what DC has is called nonprofit corporation. So you’re a registered business. They register you as a nonprofit corporation, but you’re not federally a nonprofit.

I would say our biggest hurdle was waiting for that to come through because you can’t do it but you can’t do anything to fix it. There’s nothing and you just can’t take on all of the stress of  I have 25 different things that I need to get done. But I can’t do any of them until I have money. And I can’t do that until I have my 501 C 3, which I can’t get because the IRS has to approve it.

Charity Matters: What fuels you to keep doing this work?

Sofie Lindberg: I love everybody that I work with my board and everyone that’s on staff. The time and love they’ve put into everything just kind of makes the stress disappear in a way. I would say the other big piece is when we do workshops and collect feedback after.

When I get to read people’s responses and someone had said that they had no idea that they could even get a job. Then they went to our workshop, then they realized that wait a second, all of these other experiences that I’ve had,  I can get a job. I know that I can do it. Reading  those responses just makes you want to keep going, it makes you want to change someone’s life every day.

Charity Matters: Tell us what success you have had and what your impact has been? 

Sofie Lindberg: I think I definitely would say we’re not in this stage where our impact is measured in numbers.  I see our impact in the stories. And for me the story is our pilot program The Empowered Women’s Network, which is our mentorship program.

I’m still part of that program, where I get to mentor someone.  My mentee leaves the sessions feeling like they can take on the world, get a new job, they can go to university, and figure out what they want to do with their life. All of our programming is so tailored to the individual.  I feel like that’s kind of been my big success story to tell people is that people say, “I don’t know where I’d be without this program.”

Charity Matters: If you could dream any dream for your organization, what would that be?

Sofie Lindberg:   Claim Your Potential is our launching a career coaching program with career coaches, so that is super exciting.  I am also really pushing for getting financial advisors to come on to have  one on one individual sessions with clients to make sure that they can build a future.

We are in the process of building out our content writing team. We are bringing on young women to essentially write what they see the world as. Opinion pieces, research based pieces, advocacy pieces, it will be a digital magazine. My big vision is to always give  space for young women to think and to lead.

Charity Matters: What life lessons have you learned from this experience?

Sofie Lindberg: I’ve learned three really good ones about myself and how I lead. First, don’t let age get in the way. When I started, I was so nervous to go into my own meetings, talking to my own staff, and talking to the board. Because all these people are 10, 15, 20, sometimes even 30 years older than I am. I learned to embrace it. I’m the perfect person for this job, because I’m in the demographic that we serve. It’s easier for me to connect and I get it. It might seem to be a weakness, but for me that has become my biggest strength. Exactly what I always was so insecure about.

My other lesson was that nothing was going to happen overnight.  I really had to get reminded from my mom, when she said, “Sophie, one day at a time, nothing is overnight success. It’s those incremental everyday steps that get you there. So focus on the bigger picture.”  Being able to put it in perspective of if I  do it right, we could be in a very different place a year from now. What if everything goes right?

I would say the third piece is really understanding when it’s time to let go of something.  I’ve found that founder syndrome of I built this and want to hold on to this for dear life. But then there’s a time where you have to ask, “Is this actually serving people? ” It took me a very long time to get there because I wanted everything to work perfectly. So being able to make those tough decisions was the hardest lesson of them all.

Charity Matters: Do you have a phrase or motto that you live by?

Sofie Lindberg:  I think I saw this when I was maybe 10 and it never left me. It’s an Audry Hepburn quote and she said,  “Nothing is impossible.” And I feel like in the nonprofit sector especially, you get told no a lot from board, from donors from grant makers, pretty much anybody.  But I feel like being able to be in the space where you can say,” Alright, this might not be possible now. But it is possible, right?” We are going to find a way to implement this or to advocate for that.  I think that’s always stuck with me that nothing is impossible, because the word itself says I’m possible.





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