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Episode 101: Sleep in Heavenly Peace

Most of us tuck our children into bed each night without giving it a second thought. A warm blanket, a pillow, a place to rest….these simple comforts feel like basic parts of life. But what if you discovered that thousands of children in communities just like yours don’t have a bed at all? That realization changed everything for Luke Mickelson. What began as a small Christmas project in his garage with a few teenage boys and a power drill has grown into a global movement dedicated to making sure no child sleeps on the floor.

In this powerful episode of the Charity Matters Podcast, Luke shares the unforgettable moment that opened his eyes to the hidden crisis of child bedlessness and the little girl named Haley whose first bed changed the trajectory of his life. From one bunk bed to more than 425,000 beds delivered to children around the world, Luke’s story is a beautiful reminder that sometimes the simplest acts of kindness create the biggest ripple effects. This conversation will inspire you to look at the world a little differently and maybe even pick up a hammer and help change a child’s life.

 

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Sleep in Heavenly Peace does?

Luke Mickelson:  Sleep in Heavenly Peace started as a family Christmas project in a garage, and now it’s a 501(c)(3) nonprofit that’s been around since 2012. Our main and only mission is to see that no kid sleeps on the floor in our town. Of course, we want “our town” to be everybody’s town. So what we do is build and deliver twin beds and bunk beds for kids ages three to seventeen.

The name came around Christmas time, and it really fulfilled two things. It’s what we wanted those kids to feel like when we left, and it had a little tie to the one person we know who didn’t have a bed when He was born. It’s simple, but that’s the whole idea: no kid should be sleeping on the floor.

Charity Matters: What experiences did you have as a child that influenced your work?

Luke Mickelson: The answer is absolutely and not really. What I mean by that is I grew up in a very small town—about 4,000 people. The beauty of growing up in a small town is you know everybody. The crappy thing is, you know everybody. But because you rub shoulders with people everywhere you go, you learn to support each other. I didn’t know any different. That built a desire in me to want to help people. That’s just what you did.

I also grew up most of my school years with my mom as a single parent. There were five of us kids. We didn’t have much. I remember one Christmas, right after my parents divorced, I was pretty sure we weren’t going to have much at all. I went out to the mailbox for my mom, and there was an envelope with $1,500 in it. We knew where it came from. We knew it was our community, people who had donated. Those are the things that happen in your community that change you.

So I didn’t grow up thinking, “I’m going to be philanthropic.” I just grew up in a place where helping each other was normal. I played sports, was team captain, student body president, and I loved being involved. I loved big groups, loved people, loved serving. It was ingrained in me.

I’ve always felt that if there’s one common denominator among all of us, it’s that we’re human. We’re all just humans. Deep down, I think all of us have some desire to help our own. I had a mission president tell me once: if you want to enjoy your career, look at it as a way of service. That stuck with me. If you show up looking at your work as service, it changes everything.

Charity Matters: What was the moment you knew you needed to act and start Sleep in Heavenly Peace?

Luke Mickelson: I was about thirty-five, and on paper my life looked great. I had a good job, had moved into the corporate office as executive vice president of sales and marketing, was coaching my kids, serving in church, and even planning to buy the business. Everything looked awesome. But internally, there was a hole being developed in my heart. It was a slow erosion over a couple of years, and even though I’m a happy, service-oriented guy, I could feel myself slipping.

Then one night at church, a family was mentioned, and in passing someone said, “The kids don’t have beds.” I stopped her. “Wait a minute, what?” She said they were sleeping on the floor. It hit me like a two-by-four. I went home, drew up a simple bunk bed plan off my daughter’s bed, got the boys together, and we built one. Delivering that bed filled something in me instantly. A few days later, when my own kids were asking for another Xbox, I walked straight to the garage and said, “I’ve got leftover wood. I’m going to build another bunk bed, and you’re going to come help me.”

We didn’t know who to give that second bed to, so I posted it online. What stunned me was how many people responded and how many knew children sleeping on floors, couches, pallets, anywhere but a bed. Then I met Haley, a six-year-old girl who had never slept in a bed, only in the backseat of her mom’s car. When I saw the pile of clothes in the corner where she slept, I almost lost it. But when we put her bed together, she hugged it, kissed it, and her mom stood there crying. That’s when I knew this was way more than a bed.

On the drive home, I told my buddy, “No kid can sleep on the floor in my town if I have anything to do with it.” That Christmas we built and delivered 21 beds. There was no going back.

Charity Matters: What are your biggest challenges?

Luke Mickelson: When you’re passionate about something, passion can be contagious, but it can also act like a bulldozer. You gain friends and you lose friends. Some people wanted to keep it local, and I was thinking, “No, I need to do this.” That’s hard.

Another challenge was my job. Every vacation, every spare minute I had, went to helping the charity grow. My employer saw that this wasn’t slowing down. Eventually my boss sat me down and basically said, “I know you. This isn’t going to stop. You either quit the charity and go to work, or quit work and go do your charity.” At the time it was hard, but it was a gift.

And then as we grew, the challenge became scale. We could build beds fast, but delivering them, organizing volunteers, funding chapters, building a structure that’s real work. Even now, the need is huge. There are 155,000 kids on our waiting list, and we only geographically cover 27% of the United States. That means most of the country still doesn’t know child bedlessness is even a thing.

Charity Matters: What fuels you to keep doing this work?

Luke Mickelson: I live by this mantra: if you want true joy, stop looking at yourself and see how you can help someone else out. Your problems won’t go away, but they won’t seem nearly as heavy.

That’s what this work did for me. It filled something in me that nothing else had. I didn’t care about the paycheck anymore. I didn’t care about the zeros behind it. What fueled me was knowing this mattered. I also had support at home. My wife at the time supported me, and not everybody would support someone saying, “Hey, I’m quitting my job and we’re going to sacrifice for a while.” But she knew this was what made me happy.

Then the mission got a megaphone. Mike Rowe’s Returning the Favor aired our story to 10 million people. We went from seven chapters to 125 in a year. CNN Heroes, Good Morning America, People Magazine….all of it furthered the mission. But at the center of it, what fuels me is still the same thing: helping one kid at a time.

Charity Matters: When do you know you have made a difference?

Luke Mickelson: I knew right there in Haley’s room. When a little girl hugs and kisses a bed, and her mom is crying because for six years she hasn’t been able to give her daughter that, you realize this is way more than furniture.

A bed means physical rest, mental peace, dignity, security, and a sanctuary. These kids sleep better, go to school better prepared, and feel like they matter. They can have friends over. They’re not hiding their lives. So when I see a child’s face, or a parent’s tears, I know we’ve made a difference.

And honestly, I also know it every time a volunteer delivers a bed and comes back changed. The mission helps the child, but it changes the person serving too.

Charity Matters: Tell us what success you have had and what your impact has been? 

Luke Mickelson: We started in 2012 with one family Christmas project. We made it a charity in 2014 because we couldn’t finance it ourselves anymore. By the end of 2017, we had seven active chapters in five states. Then after Mike Rowe’s show aired, it exploded.

Now we’ve trained over 440 chapters in four countries. We’re in almost every state, and this year we’ll pass 425,000 beds built and delivered. We’re the largest bed-building charity in the world. That’s remarkable, especially when you realize I found only one other charity in the country doing this when I first looked.

The success is huge, but the impact is still one child at a time.

Charity Matters: If you could dream any dream for your organization, what would that be?

Luke Mickelson: The dream is simple: that no kid sleeps on the floor. Right now 70% of the country still doesn’t know who we are. I want every family, every teacher, every counselor, every foster agency, every church, every volunteer to know there is a solution.

If someone’s sister in Miami has a child sleeping on the floor, I want them to know exactly where to go. I want chapters everywhere. I want awareness everywhere. I want this epidemic to stop being invisible.

Charity Matters: What life lessons have you learned from this experience?

Luke Mickelson: I’ve learned a lot about people, about passion, and about myself. Skill set matters, but passion matters more. I’ve learned the value of people’s hearts.

I’ve also learned that founders have to grow. Your role has to shift if you want the mission to outlive you. That’s hard, because your mission and your identity get fused together. But growth isn’t loss. Growth is legacy.

And I’ve learned that tiny moments matter. We dismiss them too easily. We think, “I don’t have time,” or “Someone else will do it.” But those little moments of inspiration can become something massive if you act.

Charity Matters: How has this journey changed you?

Luke Mickelson: A million percent it changed me. I value success differently now. I used to think success was the stuff you had and the zeros behind your paycheck. I don’t believe that anymore.

I believe more deeply than ever in humans helping humans. I wish everybody would adopt that. We’re all human first. If we could put differences aside or even celebrate differences….we’d be so much better off.

And maybe the biggest thing is this: I can now step back and see that if I died tomorrow, the mission would keep going. As a founder, that’s one of the greatest gifts you can ever have.  It means what started in a garage as one family Christmas project became something bigger than me.

CHARITY MATTERS.

 

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Joy is a Strategy

A few weeks ago, I had the pleasure of being a guest on a podcast called You Are What You Give, hosted by Avi Zimmerman. Avi lives in Israel and has built his podcast around a simple but powerful idea that what we give to the world ultimately defines who we are. It’s a message that immediately resonated with me because it sits right at the heart of everything we talk about here at Charity Matters: kindness, service, and the quiet power of people helping one another.

About a week after we recorded our conversation, Avi happened to be traveling through Los Angeles. On a rare rainy morning in LA one of those gray days when the city feels softer and slower, we met for breakfast. It is always such a treat when relationships that begin through conversations and shared values get to move from the virtual world into real life. We sat together over coffee and talked about everything from the business side of nonprofits to the deeper questions about why we serve, how we inspire others to care, and the ongoing challenge of getting people to truly listen to messages about kindness and giving.

Those conversations are never small talk.

When two people who care deeply about service sit down together, the dialogue quickly moves beyond surface level. Avi and I spoke about the struggles nonprofit leaders face, the challenge of fundraising in a distracted world, and the reality that sometimes the most important messages about compassion, generosity, and humanity can be the hardest ones to amplify.

But what struck me most was how aligned our missions are.

Despite living on opposite sides of the world, Avi and I are both trying to do something very similar: tell stories that remind people of their capacity to give. We both believe that service is not just a nice idea or a feel-good activity. It is a powerful force for connection, healing, and hope.

Before we left breakfast, Avi handed me a small gift. It was a giving journal he had created—designed as a place to write down acts of giving, thoughts about generosity, causes we care about, and reflections on how giving makes us feel.

It was such a thoughtful and beautiful idea.

The journal invites you to slow down and notice generosity in your life to document the moments when you help someone, support a cause, or simply take the time to care. It reminds us that giving isn’t just something we do occasionally. It’s a mindset. A practice. A way of seeing the world.

We hugged goodbye, each heading back to our busy lives.

Shortly after that breakfast, I had an unexpected injury that sidelined me for a while and forced me to slow down in ways I hadn’t planned. Avi, meanwhile, returned home to Israel.

Then something happened that gave me real pause.

A few days later Avi sent me the link to our podcast episode and told me that when he sent it, he was sitting in a bunker.

Let that sink in for a moment.

While we were sharing a conversation about generosity and joy, the world around him had shifted dramatically. His country was under attack and he was literally sheltering from danger.

And yet, even from a bunker he was still sending out a message about helping others.

That moment stopped me in my tracks.

We live in a world that often feels heavy with conflict, division, and uncertainty. Turn on the news and it can feel overwhelming. The problems seem enormous. The suffering can feel endless.

It’s easy to wonder what difference kindness can possibly make.

But Avi reminded me of something important.

Even in the middle of chaos, people can choose generosity. When the world feels uncertain, we can still choose to help someone. Even when bombs are falling, someone can still send out a podcast about giving. That’s when the title of our conversation really hit me.

Joy is a strategy.

Not because joy ignores suffering but because kindness erases hardship. Choosing joy and generosity in difficult times is one of the most powerful responses we have. Joy shifts perspective. Kindness builds connection.
Giving reminds us of our shared humanity.

In our conversation, Avi and I talk about the power of service, not just for the people receiving help, but for the people giving it. We talk about how generosity changes the giver as much as the recipient. And we talk about how acts of kindness no matter how small can ripple outward in ways we may never fully see.

It’s the same idea I come back to again and again in my work: when we help someone else, something inside of us changes too. Service heals.

It connects us to something larger than ourselves. And sometimes, it is the very thing that helps us navigate the hardest moments in life.

That’s why I wanted to share this conversation with you today.

Not just because I’m honored to have been a guest on Avi’s podcast, but because his perspective continuing to talk about generosity even while facing the realities of war is a powerful reminder of what truly matters.

So today I invite you to take a few minutes and listen to our conversation on You Are What You Give.

Listen to the ideas.
Reflect on your own experiences with giving.
And maybe even start your own version of Avi’s giving journal taking note of the moments when kindness appears in your life.

Because even in a complicated world, we still have choices.

We can choose compassion.
We can choose generosity.
And yes, we can choose joy.

Sometimes joy isn’t just a feeling, joy is a strategy.

🎧 Listen to the episode here:

And if there’s one thing this conversation reminded me, it’s this: no matter what is happening around us, helping one another will always matter.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2026 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

 

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Episode 98: Caroline’s Cause

Nonprofit founders are some of the most inspiring entrepreneurs on the planet. They see a problem and create a solution. Today’s guest, Drew Long is no exception. Her first entrepreneurial journey was to create a shopping cart for her disabled daughter, Caroline. Drew is an Alabama mom with a big heart, a thick skin, and the kind of determination that changes systems. After solving that problem for millions of families she went on to solve another. Drew founded Caroline’s Cause, a scholarship nonprofit created for the typical siblings of children with special needs. In the middle of caregiving, life, and all the messy real-world logistics, Drew looked at those overlooked siblings and said, “We see you.” That simple sentence becomes a force in this conversation.

Drew is that she’s the real deal. She is equal parts tenderhearted and tough, honest about how hard this life can be, and hilarious in the way only someone who’s been through it can be.  In our chat, Drew shares the moment she realized there were scholarships for everything and yet nothing for students growing up with a special needs sibling. So she built it. Her dream is simple: no unfunded scholarship, ever. If you want a story about grit, love, community, and what it looks like to take a hard card in life and turn it into change for good….press play.

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Caroline’s Cause does?

Drew Long:  Caroline’s Cause is a nonprofit that awards college scholarships to entering freshmen who have a special needs sibling. To qualify, students come from families like mine—families where there is one child with significant needs and other children who are “typical.” In those families, the dynamic is real and unavoidable: the special needs child requires more time, more attention, more resources. That doesn’t mean you love the other children less. It simply means the needs are different.

In our home, my daughter Caroline has seizures, she doesn’t walk, she wears a diaper, and she needs full-time care. My other children grew up knowing that Caroline needed more of Mama’s time. They stepped back quietly and selflessly. And there is almost nothing out there that recognizes those siblings….the ones who take the back seat without complaint. Caroline’s Cause was created to say, we see you. We want to thank you for being such a great brother or sister. We want to honor that sacrifice and that love.

Charity Matters: What experiences did you have as a child that influenced this work?

Drew Long: I grew up with a special needs aunt, my mom’s sister had cerebral palsy. Looking back, I really believe that was God’s way of softening my heart and preparing me for a life I had no idea was coming. I was always tender toward special needs families, even before I fully understood what that life meant.

And I’ll say something that took me a long time to admit: nobody wants a special needs child and that’s okay to say. That doesn’t mean you don’t love your child. It means that as parents, we all have hopes and dreams for our kids, and when you face a diagnosis like I did, those dreams crash and burn. My heart had been prepared early on, not through nonprofits or philanthropy, but through proximity through seeing special needs up close and watching families navigate it.

Charity Matters: What was the moment you knew you needed to act and start Caroline’s Causes?

Drew Long: The moment came when my oldest daughter was getting ready for college. Like every parent, we started looking for scholarships and we found everything under the sun. If you’re left-handed, there’s a scholarship. If you have a tiny percentage of Irish ancestry, there’s a scholarship.

So I said, “Surely there’s a scholarship for students who have a special needs sibling.” There wasn’t. Not one.

That’s when I knew. I told my husband, “I have a great idea,” and he practically shut me down, until I said, “It’s not a product. It’s a nonprofit.” I thought that would make it easier. It didn’t. But it was born out of a real need, this time for my typical daughter, and for families like ours everywhere.

Charity Matters: What are your biggest challenges?

Drew Long: Honestly, my biggest challenge has been my own naïveté and strangely, that’s also what’s sustained me. I truly believed both my business and this nonprofit would be easy. Had I known how hard either one would be, I might never have started.

With the business, my husband and I ended up funding it with our retirement something we never planned or intended. With the nonprofit, I assumed that because it wasn’t a product, everyone would love it as much as I did. That hasn’t been the case. If I had sat down early on with seasoned nonprofit leaders and heard everything that could go wrong, I probably wouldn’t have done it. So not knowing what was around the corner actually worked in my favor.

Charity Matters: What fuels you to keep doing this work?

Drew Long: Award day. Every single time.

When I call the families and the moms are crying, telling me this was the only scholarship their child received…..that’s what fuels me. We don’t look at ACT scores. We require a 3.0 GPA and base everything on need. I lived the ACT nightmare with my own kids, and I don’t believe it’s a good measure of potential.

These kids often wouldn’t qualify for academic scholarships, but they are absolutely deserving. That moment when they realize, I got a scholarship, when they get to stand with their peers on awards day and that sense of pride is everything. It’s not just financial. It’s validation.

Charity Matters: When do you know you have made a difference?

Drew Long: I know we’ve made a difference because I stay in touch with the families. Our first scholarship recipients are graduating this spring. Parents tell me that we lifted a burden during that first year and that initial push made college possible.

And it goes beyond money. It’s confidence. It’s pride. It’s knowing someone believed in them. One of our recipients went to welding school, and his mom told me she applied on a whim. We were proud to support that because trades matter. AI isn’t replacing welders or plumbers. We need to normalize that path again.

Charity Matters: Tell us what success you have had and what your impact has been? 

Drew Long: So far, we’ve awarded 13 scholarships and each one is $5,000. People told me that was too much, but I wanted to move the needle. College is expensive. Five thousand dollars can cover a year at junior college. It’s enough to matter.

The impact isn’t just the number. It’s the pride these students feel. It’s families who thought college wasn’t possible suddenly seeing a path forward. That’s success to me.

Charity Matters: If you could dream any dream for your organization, what would that be?

Drew Long: My dream is simple: to never have an unfunded scholarship. Last year, we had 78 unfunded applicants. That number still sits with me.

Caroline’s Cause is my give-back. I don’t take a salary. If someone gives $5,000, it goes in and goes right back out as a scholarship. I want donors to know exactly where their money goes. People work hard for their money, and transparency matters.

Charity Matters: What life lessons have you learned from this experience?

Drew Long: Do not take no from someone who can’t say yes. Corporate America turned me down when I pitched the idea for a special needs shopping cart. Had I not lived the daily reality of this community, that cart wouldn’t exist today.

You cannot be afraid of hard. You have to be willing to put it all on the line. It’s terrifying. It’s risky. I never thought I was a risk-taker but that’s what it took. You may be asked to walk a path you never imagined, and you have to say yes anyway.

Charity Matters: How has this journey changed you?

Drew Long: You can’t go through years of financial and emotional uncertainty and come out unchanged. Being a special needs parent gives you thick skin. You learn to advocate. You learn to fight. That prepared me for business and for this nonprofit.

I’ve heard “no” more times than I can count and I’m still hearing it. But you keep going. Failure is part of the journey. Community is everything. Nothing I’ve done, neither business nor nonprofit, happened alone. It was people rallying together to solve a problem.

Caroline’s legacy lives through this work. And if there’s one thing I know for sure, it’s this: just keep going.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2026 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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Dreams for 2026

Since July of 2011, I have been sharing my dreams with you, every single week in one way or another. You are my confidants, my motivation, my cheer section, my diary and my accountability. More than that, you help me dream. I can’t dream without you.

I recently heard Mel Robbins say that if you’re looking at a map, you need to know where you were, how you got there, and where you are now to truly understand where you’re going. That stopped me in my tracks. Because as we stand on the edge of a brand-new year, I realized it was time to pause, look back, and reflect, so we can step forward with intention, pride, and excitement.

So today, let’s take a walk together through where we’ve been… so we can dream boldly about where we’re going.

The Early Dreams: Just Figuring it out

In the very first year of Charity Matters, the dream was simple: to find my voice and learn how to write a blog. That’s it. No grand vision. No master plan. Just the hope that maybe, if I kept showing up, the words would come and the message would matter. Creating a logo, a website those were the big dreams then.

There was no Canva, even a logo was a huge process…it was 2010 after all. Back then, tracking down nonprofit founders wasn’t easy either.  Finding them at all felt like detective work. Yet, like every nonprofit that begins with the hope of helping “just one person” a phrase I’ve heard from nearly every founder I’ve ever met. Charity Matters began the same way. One story. One voice. One post at a time.

Slowly, year by year, the dream grew.

Eventually, something shifted. Founders began coming to me. Today, we have more people to interview than we have time for and that is a gift I never take lightly.

The “All or None” Years

When I started at TACSC, I was asked a question I’ll never forget:
“How will you juggle a family, nonprofit boards, and this blog?”

The suggestion was that something had to give. My answer was simple and honest:
“It’s all or none.”

That belief shaped everything that came next.

By 2013, Sundays became writing days. I spent three to five hours every Sunday transcribing handwritten notes, replaying phone calls, and doing my best to get every word right. It was hard. It was imperfect. And it was sacred.

Looking back now, I smile at that version of myself….determined, tired, and deeply committed to showing up anyway. Who knew then that all of that was training ground for what was to come.

Big Dreams and Paused Ones

In 2018, something extraordinary happened. CBS decided to move forward with a Charity Matters reality show. It was surreal. We worked on it all through 2019, dreaming big and imagining what could be.

When my champion at CBS left in November 2019, we decided to pause and pick things up in 2020.

And then… well, we all know what happened next.

That dream didn’t die….it simply went on hold. And I’ve learned that sometimes dreams don’t disappear; they wait patiently for the right season.

The Podcast Pivot

By 2020, the dream shifted again and this time toward finding an easier way to transcribe interviews. That practical need is what led me to start the Charity Matters podcast. I naively assumed my readers would naturally become listeners.

Some of you did. Many of you didn’t. And that was okay.

What I didn’t expect was that the podcast would create an entirely new audience. One I never could have imagined. Thanks to transcription tools and new technology, the way I worked and the way we connected….all of that changed forever.

Today, the podcast is top-rated. Proof that dreams often unfold in ways we never plan, but always need.

Dreams Written in Ink

In November of 2023, during a podcast interview with Cindy Witteman, I admitted something out loud that had lived quietly in my heart for years: I had always dreamed of writing a book and contributing to a magazine.

On October 1, 2024, that dream became reality.

Change for Good launched and became an Amazon bestseller in five categories before it was even released in paperback. Weeks later, Cindy launched FORCE Magazine, and I’ve been writing a monthly column ever since.

Dreams really do come true and sometimes when you say them out loud to the right person at exactly the right time.

What 2025 Taught Me

2025 was filled with book promotion and public speaking—and I loved every minute of it. Being back in rooms with people, hearing your stories, laughing, crying, connecting… it reminded me of something essential.

Connection is what I want more of. Connection with the founders I interview. Connection with readers, listeners, and audiences who believe that kindness and service can change the world. People need people and zoom just isn’t enough.

Looking Ahead to 2026

As I look toward 2026, I see more public speaking ahead and I want to be better at it. I want to grow as a storyteller. To move people not just with words, but with presence and purpose.

I also want to fully embrace technology. No more fighting it. No more resisting. Technology is a gift that gives us back time and time is precious. I’m taking AI classes, learning new tools, and yes… I still write every word of this myself. (Though maybe that’s something I’ll rethink, too.)

One dream that feels especially bold? A TED Talk. Like training for a marathon, having that goal would push me to grow, stretch, and rise to the challenge.

The Biggest Dream of All

Perhaps the biggest and most vulnerable dream for 2026 is monetizing the podcast.

For years, I’ve paid out of pocket to keep it going by supporting our incredible team of sound editors and social media experts. Money went out every month, but none came in. I told myself I couldn’t accept funds for anything connected to charity, because this was my charity.

This year, something shifted.

If my mission is to help the helpers, then growth matters. Expansion matters. Sustainability matters. And all of that costs money.

So in 2026, we’ll begin partnering with select organizations that align deeply with our values. No selling yoga pants. No “micro-influencer” nonsense. Just meaningful partnerships with people doing good in the world.

And that feels right.

Cheers to the Journey

When I look back at where we’ve been and how far we’ve come together, I feel overwhelming pride. When I look ahead at where we’re going, I feel excited, hopeful, and deeply grateful.

Life really is about the journey and not the destination.

Thank you for being such a powerful part of mine. Thank you for dreaming with me, believing with me, and showing up week after week.

Here’s to where we’ve been and blessings on where we’re going.

Happy New Year! May all your dreams come true!

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2026 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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Causes

Who we met in 2025 and some of the lessons we learned

As we say goodbye to 2025 and prepare to welcome a brand-new year, it feels important….necessary, really to pause. To breathe. To look back with gratitude at the people who crossed our path and the lessons they so generously shared.

This past year, we were privileged to meet some of the most extraordinary humans. These nonprofit founders who opened their hearts, shared their stories, and reminded us what it truly means to live, to give, to serve, and to lead. These are the people who show up when life breaks open. The ones who take pain and transform it into purpose. The ones who remind us that service heals not just the world, but the soul.

What follows is a reflection on just a few of the remarkable people who we met in 2025 and the wisdom they entrusted to us, using their exact words, because their voices matter. Their truth matters. And their lessons deserve to be remembered as we step into a new year with hope.

Mission, Mentorship, and the Courage to Act

We began the year with ICL Founder Kirk Spahn, whose clarity around mission and momentum set the tone for the year ahead. Kirk said, “It goes back to being mission driven, and the idea that when you inspire someone, and someone gets inspired, you want to take action right away.” Kirk spoke about honoring what has come before while still having the courage to evolve. “I have a concept in education that we use at ICL that says, respect tradition, but embrace tomorrow.”

He reminded us that inspiration is not passive, it is meant to move us. And that mentors and teachers change lives not only by what they teach, but by what they see in us. “I believe that teachers and mentors are still what motivates people… It’s also on the flip side, someone that believes in you as an individual, that the world might see the potential in you.”

The lesson? When we believe in people and give them tools to apply their passion to the real world, we don’t just educate. We empower.

Faith, Purpose, and the Strength to Persist

We were deeply moved by KinderSmile Foundation founder Dr. Nicole McGrath Barnes, whose words were a masterclass in purpose-driven perseverance. Nicole said, “To be very honest, what fueled me was my faith and that I was brought here for a reason. This is my purpose.” And when you know your purpose, you don’t quit.

She said, There’s no such thing as giving up… You understand that there will be dark times and there will be light times, but you still persist, because it’s bigger than me. It’s serving a community and it’s creating a legacy.” Her lesson was simple and profound: purpose anchors us when the road gets hard and it always does.

Finding Your Voice So Others Can Find Theirs

Then there was the incomparable Enchanted Makeovers founder Terry Grahl, whose journey from silence to strength reminded us that voices are often born in pain. Terry is a warrior who said, “At the very beginning, I prayed through tears, arms lifted, saying, ‘God, give me a voice, please just give me a voice so I can be a voice for others.’”

Terry shared how she was once told to stay quiet and how God had other plans.“I was painfully shy… I was bullied constantly… But God kept His promise.” Her lesson was unmistakable: “God gave me this voice so I can use it for women, for children, for those who don’t yet believe they’re worthy of being heard.”

Sometimes the very thing that once silenced us becomes the tool we use to set others free.

Lessons From Parents Who Have Lost the Most

When people ask what nonprofit founders leave the biggest impressions and teach us the most? The answer is always the same: parents who have lost a child. Their grief is profound and so is their wisdom.

Choosing Meaning Over Ease

Thrive N Joy Foundation founder Mary Fagnano shared this truth after losing her son Nick: Mary said, “Never to take a day for granted. Every day is precious. Every relationship that is important to you is precious.”

And then, a line that stays with you forever:“I don’t want to live an easy life. I want to live a meaningful life.”

Being Cracked Open by Loss and Love

Susie Shaw, Founder of William’s Be Yourself Challenge, spoke with breathtaking honesty about losing her young son William. “When William died, my entire life changed 100%.” Grief reshaped her identity and expanded her compassion.“We were just cracked open. Everything just came pouring out… I’ve grown so much in my empathy.”

Her lesson was one we all need to hear: “We all just need to slow down.”

Grief, Gratitude, and Love Organized

Penny’s Flight founder Kate Doerge shared words that feel like poetry and truth intertwined. Kate said “I used to search for the ‘one client’ that would let me move the needle; now I see that the needle is people, and the work is love organized.” She reminded us that grief and gratitude are not opposites.“I’ve learned that grief and gratitude can share a sentence.”

And perhaps most beautifully: “It’s our wingspan… how far we’re willing to reach for others… that measures a life.”

Fathers’, Loss, and Clarity

A Brighter Day founder Elliot Kallen reminded us how fleeting life truly is. He said, “Life goes by in the blink of an eye.”His lesson centered on intention and impact:“What truly matters is the people around you, the lives you touch, the impact you make.”

Pain and Purpose Living Side by Side

Finally, Shoulder Check co-founder Rob Thorsen shared a powerful vision of leadership shaped by loss. Rob said, “Pain and purpose live together now.” And with clarity born from heartbreak: “Less time for what doesn’t matter, more devotion to what does.”

His closing reflection says it all: “If my legacy is simply that people checked in on one another more often, that would be a life well-lived.”

Gratitude as We Step Into a New Year

Each guest and lesson is a gift we have been given. It is my hope that we can all carry some of these words of wisdom into the New Year.  There are so many wise people we met this year and far too many people to list. To every nonprofit founder who shared so deeply and so personally…..thank you. Your journeys inspire us to be better, to find joy in loss, to keep moving forward, and to believe, deeply, that service heals.

To everyone who read, shared, subscribed, listened, and cheered us on….thank you for being part of this movement for good. The world needs us all now more than ever.

May we enter the New Year remembering that every small act of kindness makes the world better. Wishing you all a blessed, hopeful, and beautiful New Year ahead.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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Thanksgiving 2025

Every November, as the air turns crisp and the days shorten, something shifts inside of us. We slow down, just a little and begin to think about gratitude. Thanksgiving arrives like a gentle reminder, asking us to pause, look around, and take stock of the blessings that surround us. It’s one of my favorite holidays, not because of the turkey or the table setting (though I do love those too), but because of what it represents: connection, community, and grace.

For me, Thanksgiving will always carry a deeper meaning. The holiday became sacred in 2002, the year we lost my mom. That November, grief was a constant companion. My sisters and I were staying in our childhood home while my dad still in the hospital, the world around us still blurry from shock. We were exhausted, numb, and trying to hold one another up. Everyone was dancing around the idea of Thanksgiving, unsure if we could celebrate when our hearts were shattered.

And then, on Thanksgiving morning, the doctor gave us an unexpected gift. My dad could come home. After weeks of fear and heartbreak, we suddenly had something to be grateful for. That day, we ordered take-out turkey, set the table in the home that had always been our family’s heart, and gathered around with our newborn niece. It wasn’t perfect, but it was beautiful. My dad’s chair was filled, even though my mom’s was heartbreakingly empty. For the first time, I realized that sadness and joy can coexist with loss. Even in loss, gratitude can bloom. Our take-out turkey had never tasted so good, and our laughter through tears became a form of prayer.

That Thanksgiving taught me something essential: gratitude isn’t about everything being right. It’s about being thankful anyway. It’s about recognizing the light even in the darkest moments, about seeing blessings wrapped in grief. It was the beginning of understanding that gratitude is not a reaction…..it’s a choice.

Over the years, I’ve come to see how gratitude and service are inseparable. In Change for Good, I wrote that “there is no joy without gratitude.” The two are intertwined, and together, they transform our lives. Gratitude softens us; it reminds us that what we have is enough. Service, in turn, amplifies that gratitude. It’s the natural overflow of a full heart and the way love finds its way outward.

When I began interviewing nonprofit founders for Charity Matters, I noticed something extraordinary: every single one of them, in one way or another, was fueled by gratitude. Some had survived loss or trauma; others had simply been touched by profound kindness. Each story was a living example of what I call “miracle fuel” which is the energy that comes when we stop focusing on what we lack and instead recognize how much we already have. Gratitude propels us forward; it’s the quiet force that turns pain into purpose.

Take Paige Chenault, who realized that her gift for throwing parties could bring joy to children living in homeless shelters. Her gratitude for her own daughter’s birthday became a spark that ignited The Birthday Party Project. Paige’s story beautifully shows how gratitude becomes contagious and how one thankful heart can inspire thousands to celebrate others.

Every story I’ve shared and every interview I’ve done, reinforces what Thanksgiving teaches us: gratitude changes everything. It rewires our hearts, softens our spirits, and reminds us that even the smallest acts of kindness can ripple outward in ways we may never see.

As I’ve learned through my own journey, gratitude is more than a polite “thank you.” Gratitude is a daily practice, a perspective, and a way of life. It’s the decision to look for grace when it would be easier to focus on what’s missing. It’s the steady voice that whispers, you have enough.

And when gratitude overflows, it naturally becomes service. We can’t help but give when our hearts are full. That’s why Thanksgiving feels like the truest reflection of who we are meant to be….not a day of indulgence, but of awareness. It reminds us to see one another, to gather, to care, to serve. Because gratitude without action is incomplete. When we give thanks and then give of ourselves, we honor the very spirit of the holiday.

In Change for Good, I shared how service healed me in unimaginable ways. Grief cracked me open, but gratitude stitched me back together. Service filled the empty spaces that loss left behind. When we serve others that is when we are living the truest form of Thanksgiving. We are saying, through our actions, thank you for this life.

Today, I think about the new table our family will be celebrating around. Joining our daughter-in-law’s family and the blending of two families coming together. I think of my mom and how much she would love all of them. Then I come back to that first Thanksgiving after my mom’s passing. There are still absences that ache, but also new blessings that fill the space. Gratitude, I’ve learned, is cumulative. It grows when shared. Each year, each moment of thanks adds another layer to the tapestry of our lives.

So as we gather this year around big tables or small ones, with family, friends, or even alone I hope we take a moment to truly feel the miracle of the ordinary. The smell of the meal, the sound of laughter, the warmth of someone’s hand, the quiet peace of being alive. These are the things that matter.

Thanksgiving is not about perfection but about presence. It’s about seeing what remains, not what’s gone. The day is about opening our eyes to the beauty that is always there, waiting to be noticed. And when we do, we discover that gratitude isn’t just for one day but it’s the rhythm that can carry us through every season.

This Thanksgiving, may we remember that gratitude isn’t something we feel once a year, it’s something we live. May we find joy in the small things, hope in hard times, and purpose in helping others. Because when we live with grateful hearts, every day becomes Thanksgiving.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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Episode 95: Uprising Yoga

 Pablo Picasso said, “The meaning of life is to find your gift. The purpose of life is to give it away.” That’s the thread running through this week’s episode with my dear friend Jill, founder of Uprising Yoga. Jill’s journey is a full-circle story. From an angry, hurting teenager to a joyful healer bringing trauma-informed yoga and life skills to youth in juvenile halls. She discovered a gift that first saved her own life: breath, presence, and the slow, steady return to self. And then she did the most beautiful thing….she gave that gift away, again and again, to kids who need it most.

In this conversation, Jill invites us into the processing units at juvenile hall, where resistance softens into resilience, where a single breath can become a lifeline, and where hope looks like one small practice done with love. If you’ve ever wondered how purpose finds us in the mess and the miracle of real life, you’ll feel it here. Come listen to how a $10, ten-day yoga pass became a mission, how community shows up when we “look for the helpers,” and how gifts once found…can ripple out to change the world.

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Uprising Yoga does?

Jill Ippolito: At Uprising Yoga,the main thing we do is bring trauma-informed yoga life skills to those incarcerated and communities that need it most. That’s the mission. What we’re actually doing currently: we have trauma-informed yoga trainings that we have taught, but right now we have two classes at Los Padrinos in juvenile hall, in the processing units, where youth are taken and detained and moved through the system.

Charity Matters: What were some early memories of service or giving?

Jill Ippolito: I was an angry teenager. Resistance. Always getting in trouble. Defiant rebellion to authority. Refusal to be a part of volunteering. My mom insisted. I have a picture of me wearing a shirt called “Do Something,” and that was the name of one of the organizations she dragged me to. I had a frown on my face. I did not want to help anybody. And she just insisted that, you know what, wherever we are, we can reach out and help anybody in need. She made me do it. There are pictures of me…reluctant.

Charity Matters: What was the moment you knew you needed to act and start  Uprising Yoga?

Jill Ippolito:  In 2001 I was dealing with my own addiction issues. I was in jails and institutions. I was told to go to a program for recovery. Shocking, daunting and defiant refusal again. When I tried to go into some of this recovery, the lights were really bright, the people were smiling, facial expressions hard. I signed up for $10 for 10 days to a hot yoga studio, and it helped me feel safe. It changed everything. I left the class feeling lighter, like my life could have purpose if I went to yoga every day. Just $10, 10 days…I wondered how many times can I go in those 10 days? That’s where something started to shift in my personal recovery.

Fast forward to 2006. I was dating my now husband, Nick. He went to a place called Challenger, a youth probation camp…basically prison camp….named after the astronauts. He came home with a look on his face: horror story. The conditions were so terrible there. I said, “Can I teach yoga there?” By then I had become a yoga teacher. It was a really long time, but we started our first class back in November of 2011.  This month Uprising Yoga turns 14 years.

I started volunteering in juvenile hall; there were a lot of hurdles to get there, but that’s when we aligned with LA County. I called my mom and said, “Hey, we’ve been volunteering in juvenile hall.” She said, “Is that the one I picked you up from when you were a kid?” I had been in juvenile hall as a youth without remembering it. I started to really study trauma and the effects, and how yoga gave me that sense of peace that I wanted to breathe and live life in a healthy way, instead of choosing the darkness I was trapped in at the time.

Charity Matters: What are your biggest challenges?

Jill Ippolito: I never wanted to be a yoga teacher. I fell into it by falling off buildings and landing in: I need this yoga; what do I do? And I never wanted to build a nonprofit. I was working at a yoga college, talking about volunteering, and a close friend said, “Why don’t you file for a nonprofit?” I said, “I don’t know how.” He goes, “You just fill out the paperwork, and if you do anything wrong, trust me, they’ll call you.” That put the seed in me.

I didn’t want to sit at the counter forever. I wasn’t really hireable. Working for someone else wasn’t my personality, so I thought I’d better build something I can run and do. I started playing with names, organization, building it from there, looking around at colleagues. People said, “I want to be a part of this. I want to teach.” They brought resources and education. We wrote a manual. We did a training. We basically became a pipeline to get yoga instructors to share their gifts.

The hurdles are heavy: child sex trafficking, foster youth, gangs. We brought in experts, integrated their knowledge into our trainings. There’s bureaucracy, red tape, security…just to get into prisons and juvenile halls. But we kept going.

photo: Robert Sturman

Charity Matters: What fuels you to keep doing this work?

Jill Ippolito: I know how much it helped me. It turned my life around, from the impossible to a beautiful life. That keeps me going. When the kids come up and say, “Miss, I could feel my heartbeat,” “I can breathe,” “What you taught me helped me sleep last night.” Watching the resistance like I had…being angry at the world and really believing there’s no one who’s going to help me… My main mission has been autonomy: go within. What is there? Find your resilience and trust yourself. Do some re-parenting if you’ve never had any self-love, self-care. It’s never about yoga. It’s all about mindfulness, meditation, self-care. The resilience of: how can I apply these skills directly in my life? If I sit, breathe, feel, connect then when I slow down, the urgency to react and resist softens.

Charity Matters: When do you know you have made a difference?

Jill Ippolito: The stories and the notes the kids bring us. A kid saying, “You’re my hero….you’ve lived this life we’re living and you’ve had triumph.” The one-on-one communications: “How do I do this when I get out?” If I never see this kid again, I want them, in five minutes, to know they can inhale, hold it, and use a longer exhale to regulate their nervous system so they can think clearly. For example when they’re in court testifying against their abusers. Planting a seed: we care about you; there are people out there who care about you; and this is a five-minute thing you can do to calm down.

“Yoga is a gift. No one can take it from you.” Breathing is life. People may take and take; what is something nobody can take from you? Your breath. Your connection to your heart.

Charity Matters: Tell us what success you have had and what your impact has been? 

Jill Ippolito: The thousands of incarcerated youth and community members we’ve served. Bridging people together……working with Indigenous populations and other countries. I loved getting to work with Elmo on Sesame Street for Monster Yoga. My peers invited me to write a book with them called Best Practices for Yoga in the Criminal Justice System. Collaboration with other nonprofits…all of that’s success to me.

I was on Roadtrip Nation with PBS; kids chose their heroes and brought a bus to my class. To have a kid say you’re my hero… just wow! Data matters too: from August to this month….22 classes; 144 kids; twice a week. I’m proud of career pathways: getting jobs for our youth taking our class. We recognize talent. I tell them, “Yoga really likes you.” They brighten up. We’ve helped youth become yoga teachers and then hired them. That’s a huge success.

And I’ll add my personal success: being true to myself and my artistry. I love doing stand-up comedy. I have a persona, “Jill So Chill.” I keep people to chill out, laugh, have fun. After heavy stories that feel like there aren’t solutions, my biggest skill is to laugh and be in the present moment.

Photo: Robert Sturman

Charity Matters: If you could dream any dream for your organization, what would that be?

Jill Ippolito: A dedicated Uprising Yoga Center, where people can go: safe space for healing, nourishment, food. With food insecurity and SNAP issues, there’s more need for impact and fostering community. Partnering with other nonprofits.

One of my biggest dreams is to put our trauma-informed yoga training into a slick, interactive system….like the DMV: read something, take a test; read something, take a test; earn a certificate. We did three in-person trainings a year pre-pandemic in two days, 16 hours, certified. They’re online for purchase now but mostly videos. I want it more interactive trauma-informed community care throughout the system. I trained probation staff in yoga life skills. What if I train volunteers across other programs too?

I was part of something called the LA Model, transforming the whole probation institution into trauma-informed care: chefs, officers, everyone. That impact helped close one juvenile hall and build a Wellness Center. How do we change from punitive to restorative? Those are my big dreams.

Charity Matters: What life lessons have you learned from this experience?

Jill Ippolito: Learn what my teachers taught me. When I went to that $10 for 10 days in Silver Lake, I was not great at yoga, cussing in the mirror when I fell out of a posture. I had no balance. I’d fallen off three two-story buildings, broke my back, did physical therapy. No sense of groundedness. The yoga teachers said, “If you could just sit down….you don’t have to do every posture.” How do you begin to take care of yourself? How do you restore chaos and neglect? Go slow. Take the wins. Celebrate yourself. “Love yourself” is said a lot. What does that mean when I don’t understand it? Break it down so it’s tangible: stop fighting everybody and everything. Surrender.

I have spirituality, a God I connect to guiding me, that I trust. Not the punitive Catholic-school God I grew up with. Treat people the way you want to be treated. Stop the cycle of abuse. Don’t tolerate it. People-pleasing can interrupt healing. It’s messy. It’s not linear, two steps forward, four back. Be patient. Be gentle. This month we’re doing a 30-day self-care yoga challenge fundraiser. Supposed to do yoga every day for 30 days but it’s not fanaticism. If I don’t go that day, maybe I hug a tree. Maybe I write a love letter. Something kind that’s self-care. I need that still, today.

And one more: “Helping” isn’t the same as empowerment. I started seeing all the people wanting to help—and realized there’s a bridge between people who want to help and people who need help. How do I hook them together? That’s what our trainings do. I thought yoga was about me getting in shape, but when I do yoga, I help others in community. Healing community is heart-centered focus: get everybody on the same page and find solutions that work.

Charity Matters: How has this journey changed you?

Jill Ippolito: My whole mindset changed. I didn’t know there are people who really want to help you. I thought other people were enemies. Don’t trust anybody, that’s how I grew up. It took a long time for this broken child in me to look around and go: there are people coming out of the woodwork who want to help….not just me, but others.

We work with a lot of CSEC survivors. At a symposium, an adult formerly trafficked stood up and said to the social workers and helpers: “I didn’t know there were people like you looking to help people like me.” I agreed. I thought the same. Look for the helpers because they really do show up.

So the momentum came from seeing them and then realizing: helping is not service; it’s not empowerment. We want to empower and lift up. I bridge the people who want to help with the people who need help. That’s the work: connect the yoga studio, the foster youth, the prisons, the activists. Blend everyone and offer: let’s find a solution that works. That’s healing community. That’s heart-centered focus.

And I’ll always tell the youth: yoga is a gift. No one can take it from you. You may not have a refrigerator to open. No one may be coming to pick you up. The system may be taking and taking. But you have your breath. You have your heart. In five minutes, you can inhale, hold it, exhale longer calm your nervous system and think clearly. If I never see you again, I want you to know that. That’s how I’ve changed: I trust that simple, powerful truth.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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World Kindness Day is tomorrow

“Remember there’s no such thing as a small act of kindness. Every act creates a ripple with no logical end.”    Scott Adams

There are certain days on the calendar that remind us of what really matters ….. not the meetings, deadlines, or endless to-do lists, but the small, quiet acts that connect us to one another. November 13th is one of those days. Tomorrow is World Kindness Day, a beautiful invitation to pause and remember that kindness isn’t just something we do. Kindness is something we are.

In a world that can feel divided and heavy, kindness softens edges, bridges divides, and restores faith in humanity ….one small act at a time. But before we talk about what happens when we are kind, it’s worth looking at how this global movement began, and why now, more than ever, kindness truly matters.

 The History of World Kindness Day

World Kindness Day was first celebrated in 1998, born out of a meeting in Tokyo where kindness organizations from around the world gathered to form the World Kindness Movement. Their mission was simple: to inspire a global culture of compassion, empathy, and connection.

Since that first celebration, the idea has spread to over 30 countries. From Singapore to Switzerland, people gather each November to celebrate humanity’s most universal virtue , kindness. In 2019, the United Nations acknowledged World Kindness Day as part of its ongoing efforts to promote peace and understanding among nations.

This day isn’t about grand gestures or polished campaigns. It’s about the small things …. the smile you share, the door you hold, the text you send. It’s a reminder that we can all change the world just by being a little kinder, every single day.

What Happens When We Are Kind

Science tells us that when we practice kindness, our brains release oxytocin (the hormone that helps us feel connected and loved ) along with serotonin, the natural mood booster that lowers stress and increases happiness. Kindness is literally good for our hearts. It calms anxiety, strengthens our immune systems, and even helps us live longer.

But the magic of kindness goes beyond biology. It changes our spirit.

When we are kind, we shift the focus from ourselves to others. We stop asking, “What do I need?” and start asking, “How can I help?” That shift transforms the energy around us. A single act of kindness can create ripples that reach farther than we’ll ever see.

Kindness is contagious. It creates a chain reaction … one act leading to another and reminding us that, at our core, we are connected.

A Ripple Begins: The Kindness Campaign

That ripple is exactly what happened when I first met Andra Liemandt, the founder of The Kindness Campaign in Austin, Texas. You may remember our conversation from January 2020.

We were both commenting on a LinkedIn post about another nonprofit founder, and as sometimes happens in the magical way of social media, our worlds collided. I was intrigued by her story. Andrea is  a mom, a corporate executive turned drummer for a rock band, and now the founder of a nonprofit dedicated to emotional health. Naturally, I reached out. Our conversation left me deeply moved  and reminded me once again that kindness truly can change the world.

Andra didn’t plan to start a nonprofit. Her journey began after tragedy, when a dear family friend, just 12 years old, took her own life after being bullied. That moment shattered her world. As a mother of two young girls, she was terrified. How could she protect her daughters from feeling unseen or unheard?

In her grief, Andra did something extraordinary. She started a feelings journal with her daughters as a way to open conversations about emotions, to create space for vulnerability and connection. That homemade journal made its way to her daughters’ school. Soon, the principal asked for copies for other classrooms, and before long, word spread. By 2015, Andra officially launched The Kindness Campaign (TKC)  a nonprofit organization dedicated to normalizing emotional health through kindness, empathy, and self-awareness.

Today, TKC serves more than 40,000 students nationwide. What began as one mom’s way of healing has grown into a movement giving families and schools real tools to build empathy, self-worth, and emotional resilience.

When Kindness Becomes Healing

Andra’s story reminds us that kindness isn’t just something we give to others, it’s also a way of healing ourselves. Through her grief, she turned pain into purpose. Her friend’s daughter’s life became a legacy that now helps thousands of children learn how to express, connect, and heal.

One of Andra’s favorite teaching tools is the Magic Mirror. When children look into it, the mirror speaks affirmations like, “You are enough.” It’s a simple yet profound exercise that helps kids see themselves with compassion, something so many of us struggle to do, even as adults.

Andra often says, “What if emotional wounds showed up on our bodies the way physical wounds do? We’d all take this conversation a lot more seriously.” Her work invites us to look deeper, to see the invisible hurts that kindness can heal. Because when people feel seen and safe, empathy grows. And when empathy grows, bullying, anger, and fear begin to disappear.

That’s the real power of kindness. It builds connection, restores trust, and helps people feel that they belong. It’s not a surface-level nicety …. it’s the foundation of emotional health.

 Why Kindness Matters More Than Ever

In a time when loneliness is being called a national epidemic, the need for kindness has never been greater. The Surgeon General recently described loneliness as one of the greatest threats to our health …. as dangerous as smoking 15 cigarettes a day.

But here’s the good news: kindness is the antidote. It’s the simplest, most powerful way to fight isolation and strengthen connection. Every time we extend kindness, we are quietly stitching the fabric of community back together one person and one small act at a time.

10 Simple Acts of Kindness for World Kindness Day

You don’t need to start a nonprofit like Andra did to make a difference. Sometimes, the smallest gestures are the most powerful. Here are 10 simple ways to celebrate World Kindness Day …and to keep that spirit alive all year long:

  1. Smile at a stranger.
    You never know what someone is carrying. A smile can be the light they need to keep going.

  2. Write a note of gratitude.
    Text, email, or mail someone who’s made a difference in your life. Gratitude is the heartbeat of kindness.

  3. Pay it forward.
    Buy coffee for the person behind you in line or leave an extra tip. Tiny acts create big ripples.

  4. Listen deeply.
    Put down your phone. Make eye contact. Let someone feel heard. As Andra says, “Everyone wants to be seen and heard.”

  5. Compliment sincerely.
    Tell someone what you admire about them … not just how they look, but who they are.

  6. Volunteer your time.
    Whether it’s a local shelter, a school, or a senior center …. giving time is one of the purest forms of kindness. My favorite:)

  7. Send an encouraging message.
    If someone’s name pops into your head, reach out. It might be exactly what they needed that day.

  8. Be kind online.
    Use your social media for good … post something uplifting, comment positively, or share a story that inspires.

  9. Forgive someone  or yourself.
    Letting go of anger or self-criticism is an act of radical kindness that frees everyone involved.

  10. Make kindness a daily habit.
    Choose one small act every day. Kindness grows through practice and it always multiplies.

 Changing for Good

World Kindness Day reminds us that every act of compassion …..every smile, every gesture, every word of encouragement  matters. Andra’s story is proof of that. What began as one act of kindness between a mother and her daughters has now touched tens of thousands of lives.

That’s what happens when we choose kindness: we create ripples with no logical end.

So today, and every day, let’s follow that lead. Let’s listen, love, and lead with kindness. Because when we do, we don’t just change someone else’s day  that is how we change for good.

Join the Movement

Kindness isn’t a single day on the calendar … it’s a way of life.
Share your act of kindness this week using the hashtag #ChangeForGood and tag @CharityMatters so we can celebrate the ripple together.

Because when one of us chooses kindness, all of us are lifted.

CHARITY MATTERS.

 

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Episode 94: Penny’s Flight

Some stories meet you in the deepest places and still lift you higher. This week, you’ll meet Kate Doerge….wife, mother, builder of community……who turned the unthinkable loss of her daughter, Penny, into a living legacy called Penny’s Flight. What began in a cocoon of love and butterflies has become a national movement of students, families, and friends spreading wings for those living with neurofibromatosis. Kate’s pillars; finding beauty in imperfection, choosing positivity in the face of challenge, and having faith over fear…..these aren’t just slogans; they’re the way she gets up, puts both feet on the floor, and keeps going. You can feel Penny’s light in every word.

Frankie Doerge, Chad Doerge, Kate Doerge, Henry Doerge

If you’ve ever wondered how purpose is born from pain, or how one brave family can transform grief into hope for thousands, this episode is for you. Kate’s story is tender and electric, grounded and soaring….all at once. It will remind you that we always have a choice in how we play the cards we’re dealt, and that a single flutter can change the weather for someone else. Come listen, be moved, and like Penny……leave with a bigger wingspan.

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Penny’s Flight does?

Kate Doerge: Penny’s Flight exists to keep our daughter Penny’s big, beautiful light alive and to change the future for families living with neurofibromatosis (NF). NF is actually the most common genetic condition in the U.S., but it’s also one of the most underfunded. Roughly 1 in 2,500 people are affected, about 150,000 Americans, yet most people have never heard of it. Penny was diagnosed at four months old, and even then we refused to let a diagnosis define her. She lived joyfully for sixteen radiant years.

When Penny passed on November 11th, 2022, our community wrapped us in so much love that my husband and I knew we had to channel that energy into purpose. Within four weeks, we launched Penny’s Flight. Since then, wings have truly spread: we’ve raised close to $6 million, started more than a hundred student-led chapters at high schools and colleges, and rallied teams and towns around “Play for Penny” lacrosse games, “Pucks for Penny” hockey nights, bake sales…..whatever brings people together to shine a light. Our three pillars guide everything: finding beauty in imperfection, choosing positivity in the face of challenge, and having faith over fear. And our mantra, “It’s your wingspan, not your lifespan” is Penny’s message to the world.

Charity Matters: Tell us a little about Growing up? Did you have any role models that inspired you in this work?

Kate Doerge: My role models were my parents from day one. My mom was a dancer and an absolute beam of light….belly dancing, tap, jazzercise……you name it. She taught me how physical strength fuels mental strength and how movement lifts you out of darkness. My dad was a devout Catholic, a former Marine who once studied for the priesthood. From him I learned faith, service, and the belief that there’s something bigger than all of us.

Our home life wasn’t cookie-cutter. My mom might pick me up in leg warmers while other moms wore turtlenecks. We traveled to Haiti and the Dominican Republic in the 1980s, long before “service trips” were common….so I saw early what it meant to help beyond your comfort zone. That shaped me. In my career in PR and fashion, I was always asking, “Where can I make a real impact?” Those seeds of service were planted well before Penny’s diagnosis, and they sprouted the moment we needed them.

Charity Matters: What was the moment you knew you needed to act and start Penny’s Flight?

Kate Doerge: I always return to my father’s advice the night before our wedding: “You will be challenged. It is up to you how you play the cards you’re dealt.” When Penny’s brain tumor, glioblastoma…..accelerated in her last two years, we chose to celebrate her life loudly. During her final week, instead of closing the doors, we opened the windows and invited everyone in. We created what I call a “love cocoon.” There were butterflies everywhere….her sign to us.

After we celebrated her life, my husband and I looked at each other and knew: we have to do something. My background is launching brands; his is finance. Our community was saying, “How can we help?” Four weeks after November 11th, we launched Penny’s Flight. It felt like Penny was our partner in it…..like she was saying, “Keep going.” Even on the day she passed, we took a family walk, got back in the car, turned the ignition, and “Walking on Sunshine”…her song blared from the radio though it hadn’t been on before. That was our first sign: move forward, one step at a time.

Charity Matters: What are your biggest challenges?

Kate Doerge: Grief and logistics don’t take turns. I had two sons, a husband, a home, a community of Penny’s sixteen-year-old friends who had never lost someone, and extended family…..all hurting. I felt a responsibility to lead with light, to model a path that others could follow. Practically, the challenges are familiar to every founder: building infrastructure while building momentum; sustaining funding; making noise in a noisy world. Add to that the complexity of medical research siloed efforts, niche subfields, and the realities of federal funding. Last year, NF’s federal allocation was cut; we went to Capitol Hill and advocated to restore it. It’s back on the bill for review, but advocacy never stops.

And yet the hardest challenge….turning pain into purpose….has also been our greatest teacher. Every day we choose the light. Every day we choose action.

Charity Matters: What fuels you to keep doing this work?

Kate Doerge: Energy can’t be created or destroyed….it transforms. I feel Penny’s energy, and my parents’ too. I feel it in the butterflies, in the serendipities, in the way doors open at the exact moment you need them to. I also feel powered by the next generation. Students reach out constantly: “Can we host a game? A bake sale? Start a chapter?” Watching young people use social media for good….that’s rocket fuel.

Our community fuels me. Media friends like Norah O’Donnell shared our story on CBS within a week of launch, and Oprah Daily invited me to write about “playing the cards you’re dealt.” Brand partners like Veronica Beard, J.McLaughlin, Roller Rabbit asked, “What can we do?” Their platforms amplify NF awareness in ways research labs alone can’t. That collaboration…science, students, storytellers, brands….keeps me going.

Charity Matters: When do you know you have made a difference?

Kate Doerge:Impact shows up as a human story. A mom DM’d us: her four-year-old was just diagnosed with NF; she’d gone down a dark Google rabbit hole. That same day, she opened her mailbox to a J.McLaughlin invite for a Penny’s Flight event and found a different rabbit hole….hope. Months later, she organized a Blackstone Gives Back team, pitched Penny’s Flight, and won $125,000 for NF research. That’s a life changed turning into lives changed.

Another young woman with NF wrote when Roller Rabbit launched their butterfly pajamas for us. She said, “I never thought my favorite brand would support the condition I’ve lived with. I finally feel seen.” That sentence…I feel seen…that is impact.

And then there’s community: our first Penny’s Flight Family Jamboree drew 650 people….blankets on the lawn, kids running, live music on a summer night because Penny loved birthdays. We didn’t just raise funds; we raised each other.

Charity Matters: Tell us what success you have had and what your impact has been? 

Kate Doerge: In two and a half years, we’ve raised close to $6 million, launched 100+ student chapters nationwide, and activated schools and teams through “Play for Penny” and “Pucks for Penny.” We’ve become a marketing engine for NF, partnering with Children’s Tumor Foundation to complement their strong scientific backbone with our storytelling and awareness. We brought leaders together at Cold Spring Harbor Laboratory’s Banbury meeting, a lock-in think tank of global experts because progress accelerates when silos come down.

On the research side, we’re funding work that’s already showing promise. For a disease as heterogeneous as NF, that means convening optic glioma experts next to cognitive researchers, next to tumor biologists, next to data scientists and pushing for shared insights rather than parallel tracks. When we measure impact, we count dollars and chapters and media reach, yes. But we also count new collaborations formed, young advocates trained, and families who no longer feel alone.

Charity Matters: If you could dream any dream for your organization, what would that be?

Kate Doerge: It’s not a dream….I feel it in my bones: we will find a cure for NF. That conviction is why I pour the same determination I once poured into giving Penny the fullest life into this mission. The roadmap is clear: sustained funding, coordinated research, relentless awareness, and a movement of people who believe that wings scattered from a thousand small actions can change the weather.

Charity Matters: What life lessons have you learned from this experience?

Kate Doerge: First, we always have a choice in how we play the cards we’re dealt. That wisdom from my dad has become a daily practice. Choose to move literally. Put your feet on the floor. One step. Then the next. Small, actionable steps carry you through the mud of grief.

Second, look for the signs. They’re real. Butterflies on the window in November. A radio that wasn’t on suddenly playing “Walking on Sunshine.” When you keep your eyes open, you realize our loved ones are with us differently, but powerfully.

Third, collaboration is oxygen. In research, in advocacy, in community building, the magic happens when we invite everyone to the table….scientists, students, brands, media, families. We each bring a wing to the flight.

Fourth, service multiplies. The “butterfly effect” is not just a metaphor….it’s a strategy. A student chapter post turns into a game night turns into a grant turns into a lab experiment turns into a breakthrough. Tiny flutters, big weather.

Finally, positivity is not denial; it’s discipline. Choosing beauty in imperfection and faith over fear doesn’t erase pain. It transforms it into purpose.

Charity Matters: How has this journey changed you?

Kate Doerge: Three years ago, I couldn’t have imagined this life….writing a book, speaking about reimagining grief, launching workshops to help others navigate adversity and midlife reinvention, stewarding a national movement in Penny’s name. I used to search for the “one client” that would let me move the needle; now I see that the needle is people, and the work is love organized.

I am more certain, more grounded, and oddly, more joyful. I feel accompanied by Penny, by my parents, by a community that believes in light. I’ve learned that grief and gratitude can share a sentence. I’ve learned that teenagers can be fierce world-changers. I’ve learned that when you open your doors in the hardest week of your life, you teach an entire community how to love without fear.

Most of all, I’ve learned that it’s our wingspan…how far we’re willing to reach for others…that measures a life.Penny taught me that. Now it’s my job to help the world learn it too.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Finding the Light

For almost 15 years every Sunday I have sat down to share a few thoughts. Most weeks the words flow from my fingers and I can’t seem to get my thoughts out quick enough. This week the thoughts are slow. The words are few and I’m still processing so much going on in our world as a larger context as well as in my own.

The irony is not lost on me that I wrote a best-selling book Change for Good and yet as I see so much change ahead of me I am scared, excited, nervous and unsure. As I wrote last year, “change always begins with loss.” There is so much loss happening all around me that I struggle to process it all. Those heavy feelings are like walking through mud as you try to make sense of everything. Each step heavy and unsteady because the path is not clear. It is too hard to see and so you trust as you slowly walk each deep and heavy step.

Somehow you believe. You have faith in something bigger. In the kindness of people, in the goodness we show to one another and so you move forward into an unknown place. That faith acts like a flashlight as you navigate a new and unexplored path forward. You have not been this way before. You do not know the way but you have your faith…your flashlight to guide you, to light the way and to bring you from darkness into the light.

When I wrote Change for Good, I never claimed to have all the answers. What I did know then, and what I still know now, is that life guarantees us seasons of change. Sometimes we choose them….like a new job, a marriage, or a move….and sometimes they choose us, whether through loss, illness, or unexpected events. Either way, change asks us to let go of what we know in order to step into what we don’t. That is never easy.

What makes it bearable is the reminder that none of us walks through it alone. In the book, I shared stories of people who took their own moments of heartbreak and used them as a catalyst to create something good. That theme has echoed back to me countless times from readers who wrote to say, “I thought I was the only one.” None of us is the only one. We all walk this muddy road of loss, grief, hope, and renewal. The flashlight we carry……faith, kindness, connection…..is what keeps us going until the ground feels steady again.

Lately, I have been reminding myself of one of the simplest truths I wrote about: kindness heals. When the world feels overwhelming, when the future feels uncertain, when I feel small in the face of so much loss, the antidote is often simple. It is in writing a note to a friend, holding a door open, saying thank you, showing up for someone else. Each small act is a reminder that even in the midst of chaos, we still have power……the power to love, to give, to create light.

That is what Change for Good has always been about. Not grand gestures, not sweeping reform, not changing the whole world at once. It is about the small, intentional acts of love and service that ripple outward in ways we may never see. It is about choosing, over and over again, to believe that our actions matter. That our light matters. That even when the road is muddy and uncertain, we can still place one foot in front of the other.

I know I am not the only one feeling the weight of change right now. Perhaps you are in your own season of transition. Maybe you too are carrying loss, fear, or uncertainty. If so, I want to remind you of what I often need to remind myself: you are not walking this road alone. We are walking it together, carrying our flashlights of faith and kindness, helping each other find the path.

The title Change for Good was always a double meaning. Change can be hard, yes, but it can also be for good….for the better. Good for our growth, good for our healing, good for the world. When we use the change in our lives to serve others, to lift them up, to bring light where there was darkness, we transform not just our own story but the larger story we are all part of.

So as I sit here with my slow words and heavy heart, I remind myself of the truth I wrote and believe: change is never easy, but it is always an invitation. An invitation to trust, to grow, to love, and ultimately to change for good.

And maybe, just maybe, that is enough light for today.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Episode 92: Shoulder Check

 

In the past fifteen years, I have not resent the same interview twice in one week. However, when I orginally scheduled this to be delivered last Thursday, September 11th I didn’t foresee all that would transpire the day before. The assassination of Charlie Kirk followed by the 24th anniversary of September 11th created so much noise that this very special story might have been missed. So, yes if you are seeing this twice it is intentional because I want you to have a bright light on your Sunday morning. Something to start your week to remind you of all the good in this world. So here you go….once again…

 In full disclosure, I know very little about hockey….especially as an LA girl…..but what I do know is that rare and extraordinary group of people who take unimaginable loss and somehow transform it into a mission for good. Today’s guest, Rob Thorsen, is one of those people. After the heartbreaking loss of his son Hayden, Rob chose to honor his memory by spreading kindness and compassion in the most powerful way.

Drawing from Hayden’s love of hockey, Rob used the term “Shoulder Check” not just as a sports reference but as the cornerstone for a movement. What began as a nod to the game has become a beautiful legacy of connection and care. Shoulder Check is about more than hockey…..it’s a mission and a movement about reaching out, checking in, and making contact with those around us. Rob’s story is one of resilience, love, and the reminder that even in the deepest grief, we can create something profoundly good. Take a listen and you will want to be a part of this…

 

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what ShoulderCheck.ORG does?

Rob Thorsen:  ShoulderCheck.org is the first initiative of the HT40 Foundation, which we created to do one simple, specific thing: inspire and enable young people to check in on one another…regularly. We give them the language, tools, and motivation to make “checking in” a daily habit. The culture we’re pushing against is that paradox the U.S. Surgeon General called out in April 2023: we’re hyper-connected by tech, yet lonelier and more isolated than ever. Shoulder Check is our answer.

It started in hockey, our son Hayden played, and the community rallied around us after his death but it quickly became bigger than a sport. The signature gesture is literal: hand on a shoulder, paired with the refrain, “Reach out. Check in. Make contact.” We do this in locker rooms, at center ice, in school assemblies, classrooms, and community events. The goal is behavior change through a simple ritual and a shared brand language…something memorable enough to spread, practical enough to use, and human enough to matter.

Charity Matters: What were your early experiences in PHILANTHROPY?

Rob Thorsen: I didn’t come up through a lifetime of traditional volunteerism; I came out of marketing and advertising. I ran ad agencies. My wife did, too. Ideas, brand-building, behavior change….that’s our professional DNA. After we lost Hayden, I didn’t set out to “become a nonprofit founder.” I set out to develop an idea that could help people the way Hayden helped people….by making contact.

In that sense, Shoulder Check “just happens” to be a nonprofit vehicle. It is, first and foremost, an idea carried by a brand and a toolkit. From day one we treated it like a serious creative brief. Our team (pro bono) built language, design, rituals, and programs the way we would any world-class brand……with clarity, consistency, and heart.

Charity Matters: What was the moment you knew you needed to act and start ShoulderCheck.org?

Rob Thorsen: When Hayden died by suicide in May 2022, our lives were instantly and permanently altered. The first feeling was compulsion: we have to do something. I reached out to a national mental-health nonprofit whose executive director told me, bluntly, “Leave interventions to the professionals.” It stung, but at the same time, it focused me. She was right: I’m not an interventionist. I am a professional in another realm.

A few months later I sketched a simple thought in a notebook: “I have a hand to give. I could use a hand.” That became our north star. We began gathering with 30–70 kids at a time, at home, at the community center and iterating together. We wanted this to be everyone’s idea, not mine. The first crystallized concept to emerge was Shoulder Check: make kindness a contact sport, give everyone a role in the dialogue, and make the ask actionable.

Charity Matters: What are your biggest challenges?

Rob Thorsen: Processing grief and launching a nonprofit at the same time…..there’s no handbook for that. You’re building a startup out of a garage emotionally and literally, while processing the heaviest thing you’ll ever carry. We’re not clinicians. We’re not event producers. Yet we’re running programs and putting on major events because that’s what the idea requires to spread.

Operationally, the work is exhausting….production, follow-up, stakeholder care, constant outreach. Conceptually, the challenge is staying disciplined: we’re not trying to “do everything mental health.” We’re doing one thing well which is equipping friends to check on friends. The saving grace is that the idea is a virtuous circle. The very act of placing a hand on a shoulder….giving or receiving….feeds the work that sustains us.

Charity Matters: What fuels you to keep doing this work?

Rob Thorsen: The stories. Constantly. We hear from people who finally knew how to start a hard conversation and did it……and from people who were struggling and felt their friends show up. Nearly everyone will accept help from a friend; Shoulder Check gives those friends simple language and a moment to step in.

And the ritual itself is its own therapy. When hundreds or thousands of people put hands on shoulders and say “Reach out. Check in. Make contact,” there’s a tangible lift in the room. You feel the possibility of a culture shift……one conversation at a time.

Charity Matters: When do you know you have made a difference?

Rob Thorsen: I know it in two ways. First, in the micro: when a young kid writes to say, “I went home and checked on someone because of Shoulder Check….and it mattered.” Or, “My friends came to me, and I didn’t feel alone.” That’s the point.

Second, in the macro moments. At our events, 2,500 people….families, players, kids….all link up and speak the refrain together. You watch the posture in the building change. You hear “Lean on Me” sung by an arena and feel the message land. Those moments are catalytic….but they exist to seed a million small, private ones later: on buses, in bleachers, down hallways, at kitchen tables.

Charity Matters: Tell us what success you have had and what your impact has been? 

Rob Thorsen: We launched the idea with the Shoulder Check Showcase in August 2023; this year we hosted our third annual showcase. It’s a community-run charity game anchored by NHL players who’ve believed in the mission from day one….people like Chris Kreider, Kevin Shattenkirk, Trevor Zegras, and many others who donate a week of their time to play, meet kids, sign, and amplify the message.

Each year, 2,500 people pack the arena. Before the puck drops, everyone places a hand on a neighbor’s shoulder and repeats our refrain. The response has been overwhelming…..an emotional jolt you can see and hear. This year, New York Rangers anthem singer John Brancy performed the National Anthem and led a “Lean on Me” sing-along. The NHL, the NHLPA, teams, and media have all helped carry the message; we’ve appeared on Good Morning America two years running. The Showcase fuels grassroots adoption…..teams, schools, and communities taking the toolkit and making it theirs. That’s the impact we care about most: replication and daily habit.

Charity Matters: If you could dream any dream for your organization, what would that be?

Rob Thorsen: I want Shoulder Check to become cultural shorthand for empathy…..like a color you instantly associate with a cause. Think Komen’s pink for women’s health or Movember’s mustache for men’s health. Our teal-aqua should say “kindness, connection, and awareness.” Not as a merch play, but as a signal that prompts action: check on someone right now.

I imagine late-August/September activations timed to back-to-school and fall sports….teams, classrooms, clubs, workplaces…….all making commitments to one another. I want the toolkit to be accessible and flexible: bake sales, 5Ks, pre-game rituals, morning meetings…..however a community wants to manifest it. We’re not raising dollars for a lab; we’re raising awareness for each other. If Shoulder Check becomes the universal cue for “I’m here…..let’s talk,” that’s the dream.

Charity Matters: What life lessons have you learned from this experience?

Rob Thorsen: I’ve learned presence over control. In the immediate aftermath, your mind tries to script the unanswerable: Why did this happen? What will my life be a year from now? You can’t solve those questions. What you can do is show up….in this hour, with these people, for this work. When you do that, you give yourself something better than certainty: integrity.

I talk a lot about reflection vs. regret. Reflection is learning from what happened while knowing you did the best you could in the moment. Regret is knowing you didn’t. The line between them is presence. If we keep showing up as honestly as we can, we can live with the outcomes, even the imperfect ones, because we’re learning forward.

And I’ve learned about duality. The loss doesn’t lessen, but growth helps you understand where that loss lives with you. New people come into your life, new work emerges, and you hold both pain and purpose at once. That duality has become the constant: grief and goodness side by side. There is peace in knowing something beautiful can grow from tragedy, even if the sorrow never leaves.

Charity Matters: How has this journey changed you?

Rob Thorsen: This experience has changed me completely. I sometimes think of myself in three chapters: original Rob 1.0, then Rob 2.0 after Hayden’s death, and now something new….a version who carries both. I wouldn’t say I live in the world in a totally different way, but I see differently. A part of me that was smaller before has been amplified. The idea itself feels like Hayden. Shoulder Check is Hayden. So I feel a duty of care, as if tending this work is tending him.

That sense of duality shapes me too. Pain and purpose live together now. When I watch a stadium of people place hands on shoulders and say our refrain, I think: How did this happen? It’s beautiful, and it’s born of heartbreak. Holding those together has become who I am.

And practically, I’ve changed in how I manage time, people, and vision. We’ve been naïve in believing that a good idea will just travel….and in many ways, that faith has worked. But we’re also at the point where we need to manage like a real business, with intention and sustainability. It’s a “big small business,” and its next stage requires maturity. That responsibility makes me a different leader and a different person.

Ultimately, the change is clarity. Less time for what doesn’t matter, more devotion to what does. More comfort in knowing that if I keep showing up honestly, this work and Hayden’s legacy will keep growing. And if my legacy is simply that people checked in on one another more often, that would be a life well-lived.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Season 9 Premiere! Episode 91: Supplies for Success

Back-to-school season is filled with excitement for so many children…..the thrill of fresh notebooks, sharpened pencils, and a brand-new backpack ready for a year of possibility. But for countless students living in poverty, this same season brings a heavy burden of anxiety and shame. Instead of walking confidently into the classroom, they arrive empty-handed, feeling different before the first lesson even begins. The simple joy of new school supplies, something many of us take for granted, can make a meaningful  difference as these young students begin their new year.

This week on the Season Nine Premiere  we sit down with Mindy Richenstein, the founder of Supplies for Success, a nonprofit that has been equipping children with dignity and the tools they need to learn for more than twenty-four years. What began as a small effort to help 68 students has now touched the lives of over 300,000 children. In our conversation, Mindy shares her powerful journey of resilience, the heartbreaking loss that deepened her mission, and the joy of turning pain into purpose. Her story is a reminder that something as simple as a backpack can carry more than supplies……it can carry confidence, opportunity, and hope.

 

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Supplies For success does?

Mindy Richenstein: At Supplies for Success, our mission is to equip children with the essential tools they need to thrive in school and beyond. We believe that every child deserves a fair shot at success, and we know that education is the clearest pathway out of poverty. For twenty-four years now, we have been making that belief a reality.

Each year, before school starts, we provide children living in need with brand-new backpacks filled with the supplies on their class lists. It may sound like something small, but the difference it makes is enormous. When a child arrives at school looking just like their peers….with fresh notebooks, sharpened pencils, and a sturdy backpack—they feel included. They feel ready. They walk through those doors with dignity and confidence, rather than shame and embarrassment. That confidence can shape how they approach learning for the entire year.

Most of us have happy memories of back-to-school shopping: the excitement of choosing crayons, binders, or even the “perfect” pencil case. But for children whose families can’t afford these basics, back-to-school time brings anxiety and stigma. That gap in opportunity and self-esteem is what Supplies for Success seeks to close. Over the years, we’ve grown from serving just 68 children in our first year to helping over 300,000 nationwide. Every one of those children walked into school knowing someone cared enough to set them up for success.

Charity Matters: What was the moment you knew you needed to act and start  Supplies for Success?

Mindy Richenstein:  Looking back, I think my path toward this work was influenced by my upbringing. My parents weren’t particularly involved in organized philanthropy, but they gave me the gift of unconditional love and instilled in me empathy, compassion, and strong values. In Judaism, we call this tzedakah, which is often translated as charity but really means justice. It’s not optional, it’s an obligation to make the world better. That belief has always guided me.

The first Supplies for Success drive began in 2002 when I learned of children who were starting school without basic supplies. The thought of a child showing up empty-handed broke my heart. That year, I organized an effort to provide backpacks for 68 children. It was simple, grassroots, and powerful.

Over time, our work grew. By our 18th year, we were serving more than 11,000 students annually. For many years we operated under the umbrella of UJA Federation of New York, which gave us wonderful support. But in 2018, they told us we had grown so large…with huge backpack packing events drawing in thousands of volunteers that it was time to become independent. That was daunting, but in 2019 we officially launched as our own nonprofit.

Then came March 2020. My beloved son Eric, just 37 years old, died in a ski accident. Six days later, the World Health Organization declared COVID-19 a global pandemic. My personal world had collapsed, and suddenly the entire world shut down too.

In the midst of grief, I found purpose. My daughter called, worried because her three-year-old son’s preschool had closed. As I comforted her, my mind went to first responders….mothers working in hospitals or nursing homes who had no choice but to work. What would happen to their children suddenly stuck at home?

I called our suppliers to see if they had art supplies. Two were open. Within two weeks, we created Eric’s Care Kits. Boxes of crayons, markers, and activities that we sent to food banks, hospitals, and nonprofits. They gave children a way to stay creative and hopeful, even in lockdown. Those kits became my lifeline. They gave me a way to honor Eric’s memory and turn unbearable pain into purpose.

Charity Matters: What are your biggest challenges?

Mindy Richenstein:  Time is always the biggest challenge. Supplies for Success has always been almost entirely volunteer-run. Aside from our dedicated college interns, we don’t have paid staff. Coordinating volunteers, assembling supplies, fundraising, and distributing tens of thousands of backpacks is a massive undertaking.

Fundraising is another challenge. Nonprofits are essentially small businesses, but with a very difficult business model…we rely on generosity. During the pandemic, we had to reinvent how we fundraised and distributed supplies since our large-scale events weren’t possible. That required creativity, flexibility, and resilience.

And then there’s the challenge of growth. Every year, the demand increases. Meeting that need while staying true to our mission and ensuring quality is a constant balancing act.

Charity Matters: What fuels you to keep doing this work?

Mindy Richenstein:  The children fuel me. Their stories, their smiles, their dignity. I keep a picture on my computer of a little girl we helped who lost her mother at six, was removed from her neglectful father, and placed in foster care. She was embarrassed to start school without supplies. When she received her backpack, her smile lit up the room. I look at her and see myself as a little girl. Her story could have been mine, if not for the parents I was blessed with. That sense of gratitude drives me.

And Eric fuels me too. Every kit, every coloring book we create in his memory allows his light to shine on. Turning pain into purpose has been my medicine. It gives me strength to keep moving forward.

Charity Matters: When do you know you have made a difference?

Mindy Richenstein:  I know we’ve made a difference when I hear from teachers, social workers, or parents. A teacher might tell me that a child now proudly walks into class, ready to learn. A parent might share that their child no longer feels embarrassed. A social worker may say that our supplies gave a student the confidence to keep going and even pursue college.

Sometimes it’s as simple as a hand-drawn thank-you note. Sometimes it’s realizing that a child we once served has now become the first in their family to graduate. Those stories remind me that our work matters.

Charity Matters: Tell us what success you have had and what your impact has been? 

Mindy Richenstein: Success, to me, is measured in both numbers and stories. From helping 68 children in our first year to more than 300,000 today, the growth speaks volumes. Last year alone, we served nearly 40,000 students. We’ve raised millions of dollars to make this possible—entirely from generous individuals, companies, and foundations. We’ve never taken government funding.

But the true measure of success is in the children. It’s in their confidence, their joy, their sense of belonging. It’s knowing that we’ve made education accessible to children who might otherwise have felt left behind.

We’ve also evolved our programs. Eric’s Care Kits provided creative outlets during the pandemic. More recently, we launched a Mandala Coloring Book, designed to support youth mental health and promote unity at a time when children are struggling with stress and the world is struggling with division. Each evolution has been about finding new ways to meet the needs of children in the moment.

Charity Matters: If you could dream any dream for your organization, what would that be?

Mindy Richenstein:  I dream of the day when Supplies for Success is no longer needed….when poverty is no longer a barrier to a child’s education. While I know that day may be far off, it remains the ultimate dream.

In the nearer future, I dream of expanding the reach of our Mandala Coloring Books, created in Eric’s honor. Mandalas symbolize unity and harmony. Coloring them reduces stress and builds focus. I want to see those books in schools, hospitals, and youth programs across the country, supporting children’s mental health and helping to counter hate with healing.

And personally, I dream of ensuring strong succession. After twenty-four years, I want Supplies for Success to continue thriving beyond me. A strong leader to carry this mission forward would be a dream fulfilled.

Charity Matters: What life lessons have you learned from this experience?

Mindy Richenstein: I’ve learned that I am stronger than I ever believed. Surviving the loss of my son and continuing this work has shown me resilience I never thought I had.

I’ve learned that action matters more than intention. Good intentions are beautiful, but they don’t change lives unless we act on them. Picking up the phone, sending the email, packing the backpack….that’s where change happens.

And I’ve learned that purpose is everything. I believe I am here because I have a mission to fulfill: to help children, to honor Eric, and to leave behind a legacy of love and service.

Charity Matters: How has this journey changed you?

Mindy Richenstein: In some ways, I am the same person I was when I started…..compassionate, hopeful, driven by empathy. But in other ways, I’ve changed profoundly. I’ve grown into a leader, learned to take risks, and discovered the power of community.

This work has introduced me to extraordinary people…..volunteers, donors, social workers, and other nonprofit founders…who have become lifelong friends. It has deepened my gratitude and shown me the best of humanity.

Above all, it has taught me that love can multiply even in the face of devastating loss. Supplies for Success has shown me that when we act with compassion, we don’t just change individual lives…..we change entire communities. That knowledge has transformed me.

CHARITY MATTERS.

 

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Inspiration

Camp is the cure

According to the Associated Press, more than 25 million children under the age of 18 attend camp each year. Of those, 17 million experience the joy of day camps, while 8.3 million head off to overnight adventures. These spaces offer so much more than just activities…..they’re places where kids can make new friends, shed old labels, and explore a little self-reinvention. All of that, wrapped in a whole lot of fun. When we think of summer, we think of camp.

But in light of the recent tragic events in Texas, many of us are looking at camp through a new lens this year. For weeks, we’ve been hearing the brave stories of Camp Mystic counselors who sacrificed so much to protect their young campers. And it wasn’t just Camp Mystic, across the Guadalupe River, stories have emerged from countless camps where courageous counselors put their campers first. We’ve always seen camp counselors as big sisters and brothers, the spirited cheerleaders who bring magic to summer. But this summer, they became heroes.

What many people don’t realize is that most of these incredible counselors, many still in high school or college, are volunteers. They give up their summers not for pay, but to mentor the next generation, to pay forward the gifts they once received. That is the legacy of camp: a place where you arrive timid and unsure, and leave with lifelong memories and a heart full of confidence and new friendships.

For the past thirteen years, I’ve spent my summers at TACSC, a youth leadership organization. All year long, our college students mentor our high school students, who then teach our middle schoolers essential leadership skills. But it’s during our summer conference, our version of camp, where the true magic happens. Over the past 43 years, more than 42,000 young leaders have come through our programs. In my own 13 years, I’ve had the privilege of working with over 22,000 remarkable students.

Each summer, before our campers arrive, I gather our team of dedicated volunteers for a pep talk. Like a coach before a big game, I remind them what it means to lead, to serve, and to give of themselves fully for the benefit of another. We reflect on the people who once poured into us and how we now have the opportunity to do the same. Then, we head out to greet our nervous and excited sixth, seventh, and eighth graders, arriving with their sleeping bags, stuffed animals, and wide eyes.

Within the hour, fear fades and smiles begin to bloom. That’s the magic of camp. It’s the freedom to play, to laugh, and to connect. It’s a space where judgment is left at the door and where kids feel safe to be who they truly are. That’s why 25 million children come back every year. And it’s why so many of those campers grow up to become counselors themselves.

Giving back to a place that shaped you is one of life’s greatest gifts. When a child looks up to a teenager or college student with admiration, it fills that counselor with purpose. And when a counselor tells a seventh grader how funny, smart, or kind they are….something shifts in that child. At TACSC, we call it “the magic.” And I know we’re not alone. It’s happening at camps all across the country.

In a time when we hear so much about youth anxiety and mental health challenges, I truly believe camp is the cure. At camp, students step into responsibility….they wake up on time, get themselves to breakfast, and manage their day. And with every small act of independence, they gain confidence. Without mom or dad there to fix everything, they figure it out. And when they do, they shine.

Now, as I wrap up my 13th summer at our Leadership Conference, I’m more convinced than ever: camp is the cure. Maybe we all need a little more of that magic. A little more play. A little more reinvention. A little more joy. Maybe we could all take a page from our counselors by serving others, giving compliments, listening deeply, being silly, and caring for our tribe. The world would be a kinder, better place if we did.

CHARITY MATTERS.

 

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Charity Matters Inspiration

Voices of 100 Women

Life is always full of twists and turns. You may remember back in November of 2023 when I interviewed the incredible Cindy Witteman, the founder of Driving Single Parents. After our conversation, she invited me to be a guest on her streaming TV show, The Little Give. During that episode, Cindy mentioned she had written a few books. I casually shared that writing a book was something I had always dreamed of doing. That simple statement unlocked a series of events that would unfold faster than I ever could have imagined.

Just a week later, Cindy reached out to let me know she had nominated me to be part of a docu-series called Voices of 100 Women. I was so touched. She said she’d be sending over a contract. When I opened it, I quickly realized that in addition to being interviewed, I would also be required to write a book. Yes, it was something I’d always wanted to do—but to say I was caught off guard would be an understatement. That was December 15, 2023.

By the first week of January 2024, I was meeting with the amazing team at She Rises Studios Publishing, and before I knew it, I was writing Change for Good. The docuseries became a blurry backdrop as I poured myself into the pages of my book. I met with the publishers in person a few times, and we filmed a few short segments, but my mind and heart were focused on my writing and the looming deadline. Like I said—twists and turns.

So imagine my surprise when, nearly a year to the day after turning in my manuscript, I received an email announcing that the Voices of 100 Women series is premiering this week! Time has flown, and this journey has been nothing short of extraordinary.

Along the way, I’ve met so many inspiring women, listened to their stories, and shared my own. I’ve been reminded again and again of the importance of saying yes, of being open to change, and of leaning into the unknown. Vulnerability is never easy. Letting the world in, letting people see you—that’s scary. But what I’ve learned is that it’s in those moments of risk and openness that true strength and resilience are born.

This experience has been a beautiful reminder that growth often begins when you step outside your comfort zone. I’m beyond grateful to Cindy, to She Rises Studios, and most of all, to you—for being here, for encouraging me, and for walking this journey with me.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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