Joy is a Strategy6 min read

A few weeks ago, I had the pleasure of being a guest on a podcast called You Are What You Give, hosted by Avi Zimmerman. Avi lives in Israel and has built his podcast around a simple but powerful idea that what we give to the world ultimately defines who we are. It’s a message that immediately resonated with me because it sits right at the heart of everything we talk about here at Charity Matters: kindness, service, and the quiet power of people helping one another.

About a week after we recorded our conversation, Avi happened to be traveling through Los Angeles. On a rare rainy morning in LA one of those gray days when the city feels softer and slower, we met for breakfast. It is always such a treat when relationships that begin through conversations and shared values get to move from the virtual world into real life. We sat together over coffee and talked about everything from the business side of nonprofits to the deeper questions about why we serve, how we inspire others to care, and the ongoing challenge of getting people to truly listen to messages about kindness and giving.

Those conversations are never small talk.

When two people who care deeply about service sit down together, the dialogue quickly moves beyond surface level. Avi and I spoke about the struggles nonprofit leaders face, the challenge of fundraising in a distracted world, and the reality that sometimes the most important messages about compassion, generosity, and humanity can be the hardest ones to amplify.

But what struck me most was how aligned our missions are.

Despite living on opposite sides of the world, Avi and I are both trying to do something very similar: tell stories that remind people of their capacity to give. We both believe that service is not just a nice idea or a feel-good activity. It is a powerful force for connection, healing, and hope.

Before we left breakfast, Avi handed me a small gift. It was a giving journal he had created—designed as a place to write down acts of giving, thoughts about generosity, causes we care about, and reflections on how giving makes us feel.

It was such a thoughtful and beautiful idea.

The journal invites you to slow down and notice generosity in your life to document the moments when you help someone, support a cause, or simply take the time to care. It reminds us that giving isn’t just something we do occasionally. It’s a mindset. A practice. A way of seeing the world.

We hugged goodbye, each heading back to our busy lives.

Shortly after that breakfast, I had an unexpected injury that sidelined me for a while and forced me to slow down in ways I hadn’t planned. Avi, meanwhile, returned home to Israel.

Then something happened that gave me real pause.

A few days later Avi sent me the link to our podcast episode and told me that when he sent it, he was sitting in a bunker.

Let that sink in for a moment.

While we were sharing a conversation about generosity and joy, the world around him had shifted dramatically. His country was under attack and he was literally sheltering from danger.

And yet, even from a bunker he was still sending out a message about helping others.

That moment stopped me in my tracks.

We live in a world that often feels heavy with conflict, division, and uncertainty. Turn on the news and it can feel overwhelming. The problems seem enormous. The suffering can feel endless.

It’s easy to wonder what difference kindness can possibly make.

But Avi reminded me of something important.

Even in the middle of chaos, people can choose generosity. When the world feels uncertain, we can still choose to help someone. Even when bombs are falling, someone can still send out a podcast about giving. That’s when the title of our conversation really hit me.

Joy is a strategy.

Not because joy ignores suffering but because kindness erases hardship. Choosing joy and generosity in difficult times is one of the most powerful responses we have. Joy shifts perspective. Kindness builds connection.
Giving reminds us of our shared humanity.

In our conversation, Avi and I talk about the power of service, not just for the people receiving help, but for the people giving it. We talk about how generosity changes the giver as much as the recipient. And we talk about how acts of kindness no matter how small can ripple outward in ways we may never fully see.

It’s the same idea I come back to again and again in my work: when we help someone else, something inside of us changes too. Service heals.

It connects us to something larger than ourselves. And sometimes, it is the very thing that helps us navigate the hardest moments in life.

That’s why I wanted to share this conversation with you today.

Not just because I’m honored to have been a guest on Avi’s podcast, but because his perspective continuing to talk about generosity even while facing the realities of war is a powerful reminder of what truly matters.

So today I invite you to take a few minutes and listen to our conversation on You Are What You Give.

Listen to the ideas.
Reflect on your own experiences with giving.
And maybe even start your own version of Avi’s giving journal taking note of the moments when kindness appears in your life.

Because even in a complicated world, we still have choices.

We can choose compassion.
We can choose generosity.
And yes, we can choose joy.

Sometimes joy isn’t just a feeling, joy is a strategy.

🎧 Listen to the episode here:

And if there’s one thing this conversation reminded me, it’s this: no matter what is happening around us, helping one another will always matter.