Storytellers need to tell stories. In order for storytellers to be effective they need an audience….that’s where you come in. Every week for over a decade I write and share but I never really know who is reading this or listening. I know you are there but I don’t know your age or what country you live in. I’m just thrilled that you are here and that you continue to share our work. What matters to me is that we have organically found each other. People who care about making the world a better place and who believe in good.
In a world where data is everthing, to me it isn’t. Confession: numbers and analytics are not really my thing. Yes, I do realize that I should be studying them. Simply put I care more about you and the story and the people we meet. However, in an ironic twist of events I had a PR agency reach out to me recently and ask for all sorts of analytics about the blog and podcast. Truth be told, I was a little grumpy about it. Honestly, I hadn’t looked in a while so I went down the rabbit hole grudingly.
I did know how many thousands of blog subscribers we have, so that was good. The podcast, well I hadn’t looked in a while. Imagine my surprise when I start googling Charity Matters Podcast and I find this posting on FeedSpot. I was stunned to find that we were listed as the third top charity Podcast to listen to in 2024. Who knew? No, I didn’t pay them or even know about them. So that was a lovely surprise!
Here are few fun facts I learned about our podcast:
- 70% female
- 30% are age 28-34
- 30% are age 35-44
- 20% are 23-27
- 79% live in the United States
- 12% live in the UK and the rest well, I’m not exactly sure
- We grew our audience 91% last year…whoohoo!
One thing always leads to the next and here we are. I will keep caring more about you and the amazing heroes we meet and their stories. It is very nice to know that more and more people are caring too. That is how we change the world, one person, one story, one act of kindness at a time.
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