“I would so much like young people to have a sense of the gift that they are.”
You are never too young to change the world. Those are words from my recent conversation with Jack Adler and his twin sister Kate, the founders of the 3Dollar Challenge. Jack and Kate are 19-year-old twins from Villanova, PA who reached out to me a few weeks ago via Instagram about their cause.
While they have not yet started a nonprofit, they have started a movement to inspire giving and action in the face of COVID. It all started in early April when Jack sent his sister a text asking her if she wanted to do something to support COVID relief. Her answer was yes and that was the beginning of the $3 Challenge. I hope these two inspire you as much as they inspired me!
Charity Matters: What was the inspiration behind the 3 Dollar Challenge?
Jack Adler: This whole idea really stemmed from us being forced to leave college early from Coronavirus and we were sitting at home for a couple of months in quarantine. We realized that we were lucky enough to be healthy and not have any of our loved ones struggling and fighting for their lives with COVID. We knew that there are people fighting every day on the frontlines fighting to save lives and fighting for their own lives and it felt selfish to act like just because we were safe we didn’t have to help.
One day and I came up with an idea to fundraise for Coronavirus relief and I called my sister into the room and we started brainstorming different ways. And together we came up with an idea to start an Instagram challenge.
Kate Adler: I thought an Instagram challenge was a good idea but none of the challenges had a donation component. We are both majoring in business, I’m at the University of Miami and Jack is at Syracuse University and we wanted to use our entrepreneurial skills to try and help. I felt like it’d be a really cool idea to make the Instagram challenges into something more like with this donation component for Coronavirus relief. So we brainstormed and we had a whole launch setup where we texted all of our friends that it was coming.
Charity Matters: Tell us a little about how the 3 Dollar Challenge works?
Jack Adler: The concept is simple. First, you donate $3 via Venmo @threeDC or through bit.ly/lemonadefund (select referred by 3 Dollar Challenge). Then post an Instagram story of something you cannot wait to get back to after quarantine. Lastly, tag @3dollarchallenge and nominate at least 3 more people to do these steps.
Kate Adler: We used Venmo to make it easy and accessible and set up Go Fund Me to accept donations larger than $3. We partnered with a group called Makin Lemonade that was the same age doing the same thing and the result is over $117,000 raised for Feed America, CDC, and Direct Relief, all split equally.
Charity Matters: Did you have any idea what you were starting?
Jack Adler: Well, we originally were like, let’s raise a few hundred dollars for Coronavirus. Surely it’ll we’ll feel good about ourselves and we will know that we’re making a difference and within 24 hours raised over ten thousand dollars.
It started with us getting our immediate friends to tag their friends who weren’t in our mutual friend circle. It started there and it was just an exponential domino effect of them tagging three people then tagging three people and before we knew it, there were thousands and thousands of people around the nation who we didn’t even know posting for the three-hour challenge within 24 hours.
We had thousands of posts we reached people that we had, we obviously didn’t know. And it just completely blew our minds. It was so exciting. We had big thousand follower accounts posting for us just seeing it from other people was so cool. It was really awesome.
Charity Matters: Had you ever done something like this before? What were your previous experiences with volunteering and charity?
Kate Adler: We hadn’t had a huge background in philanthropy, our parents taught us to give back, and when we were little we did a lot of lemonade stands. We mostly raised money for different children’s hospitals and our grandfather who had Alzheimer’s. Then in high school, we became the co-presidents of a club called Jerry’s Box that supported kids with cancer. We lead a team of 200 students once a month, packaging toys, and then delivering them ourselves. So that was honestly our first big experience in philanthropy and giving back.
Charity Matters: What have been your biggest challenges so far?
Kate Adler: At first we were like, wow, this is so easy because you’re kind of just soaring and donations are coming in. Literally, like 10 donations a second, it was crazy. But then once it started to lose steam after only really only a couple of days, we said we need to figure out a way to keep it going. We don’t want to stop after one burst of Instagram stories. We had to reach out to literally hundreds of people.
We’re direct messaging everyone we knew from different schools, influencers, celebrities, news channels, really anyone we could. Anyone that could probably spread the challenge to their networks and that helped a lot. After our $10,000 push, we ended up raising another $8000, just from reaching out to people we knew and getting news coverage and things like that. So I think the hardest part is definitely just keeping it going because we want it to keep going for as long as possible.
Jack Adler: Honestly, I think our biggest challenge was raising $10,000 in 24 hours and then knowing that inevitably, we’re not going to keep that same steam because we really had hit our peak of trendiness on Instagram for that one day. And it was really cool because we had to really push ourselves and find ways to keep the challenge spreading. We really got to learn from the experiences of the grind. We had to prove to people that we’re legit
Charity Matters: What Fuels you to keep doing this work?
Jack Adler: It just feels so good. It’s a really, it’s really cool for us to be able to mix our passion for entrepreneurship with our passion for giving back. We just love coming up with different ideas to help people and it’s fun, it feels good and it really is addicting.
I would say, our realization that we have to keep going with the Three Dollar Challenge is as much as it is a passion it is also a responsibility. At this point to use the platform that we’ve created to continue making a difference and continue helping people. It would feel selfish and wrong to not keep doing it. Because while we are having fun with it, it’s also helping so many people and we want to keep doing that.
Kate Adler: I would agree, I just think it’s such a drive to keep going. I think what really helps our momentum is aiming the direction in new ways. So we started a tic toc challenge because that’s been really popular. And honestly, it didn’t work the way we wanted it to. It didn’t really pick up momentum, which was like a great learning experience just because something worked and some things don’t.
Charity Matters: When did you know you made a difference?
Kate Adler: I would say a big wow moment was when a couple of accounts were created that are like the $4 challenge. People started other Instagram donation challenges and actually wrote in the comment of their pictures like we’ve been inspired by the $3 Challenge to start this organization. At first, I thought they’re copying us. But then we actually realized that it is really cool to see other people kind of like taking what we’ve done to make a difference.
Charity Matters: Tell us about the success and impact you have had?
Kate Adler: I think besides the funds raised another huge impact was just on people our own age and younger too, because people kind of saw it and they’re like, wow, these kids are our age. We can do things too. And I think it probably motivated a lot of people to look for ways to give back. I have noticed a lot of people reached out to us asking for ways to get involved and what more they can which was really awesome.
Jack Adler: I think the realization of the power of social media to see that it can be used to spread a positive message and make a positive difference. And we kind of figured out a loophole, I guess you could say, of a way to use this amazing power and influence of social media and the ability to reach thousands of people so easily. And we used it, not to spread a comedy or entertainment, but to spread a way to help the world out.
Charity Matters: If you could dream any dream for your organization what would that be?
Jack Adler: I mean, we’ve been working on getting on The Ellen Show, which would help spread the word around the nation. But in terms of like the actual growth of our brand, we really want to turn it into something where we can pivot towards different causes. Whenever we feel that we see a cause it needs our attention, and have the platform to be able to do that and raise thousands of dollars every time.
Kate Adler: I think another one of our big goals is to actually allow other nonprofits to use the concept of the $3 challenge. But we think it’d be really cool if a nonprofit said, “Hey, we love the $3 challenge. We would love to run a $3 challenge through our nonprofit.”
Charity Matters: How has this experience changed you?
Kate Adler: I know I’m speaking for Jack, but I think our family was surprised that quarantine motivated Jack. He had this new drive and motivation.
Jack Adler: I did take the driver seat, which Kate usually does. We have changed from this real-world experience. This will be a story that will change our lives forever.
Charity Matters: What life lessons have you learned from this experience?
Kate Adler: It is never too early to start giving. College has taught us so many business strategies but it has been great to learn while doing. We have loved motivating other kids to follow in our footsteps.
Jack Adler: I think the most important lesson I have learned is that we are not too young to change the world, you are never too young to make an impact and we are ready to make a difference.
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