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Episode 81: Pave the Way

We have all heard of cause marketing. You know brands like Tom’s Shoes where you buy one pair and another pair goes to someone in need. Before such a thing even existed there was today’s guest, Joan Hornig. She didn’t believe in “using” kindness to sell something she believes that philanthropy is beautiful. So much so that she left her successful job in corporate finance to make a significant difference in the world and give it all away. She does that through her Foundation and business called Pave the Way.  A for profit business that gives one hundred percent of profits to nonprofits.

I was lucky to meet Joan in person last week in NYC and give this dynamic human a big hug. She is even more amazing in person! Our conversation  was beyond inspiring and to use Joan’s words it was a conversation of consequence. One I am thrilled to share. So please join us and you can hear for yourself why  Joan is beyond the real deal and you don’t need to see her  but simply hear her heart to know just how special she is.

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Pave the Way Foundation and Pave the Way Jewelry  does?

Joan Hornig:  Pave the Way Jewelry and my foundation are really built on a concept called social enterprise, which I was very instrumental in actually creating almost 25 years ago. The idea behind that was it wasn’t just talk about doing good, what it really was about was making a seismic difference.

  I felt that women did a tremendous amount of volunteer work in the world. They devalued their time in part, although it was very valuable, but they didn’t put a dollar price on it. Nothing could be more valuable than a woman’s time and her time spent talking about what she cares about.  So I thought when someone would see a piece of jewelry on someone and they complimented that person wearing the jewelry. ” I liked your earrings.” That person could say, “Thank you. Do you know this supports children with autism?” And then the story would unfold that they were essentially advertising with their dollars what their values were, and they were having a conversation of consequence.

So to call it social enterprise is different. I ask every single person, when she or he makes a purchase or they make a purchase, what charity they want me to donate to in their honor? Then I donate 100% of my profit on that piece sold to the charity of the purchaser’s choice.

 I’m empowering them to have a conversation of consequence, to understand that they have money to use, and that when they walk out they are a billboard advertising who they are and who they care about. 

Charity Matters: Where did your philanthropy begin? 

Joan Hornig:  I grew up in a suburb of Cleveland, to parents  who didn’t have a tremendous amount of means. There were some hard times, and nonprofits stepped in some time. What my parents taught me was that what you’re worth is not what you have in the bank, but what you’re worth is what you do tomorrow.  I never felt less than when the other kids went off to camp. I felt that I could do anything with my time and that I could make a difference.

 I spent a lot of time in museums, because my mother said, “You shop with your eyes and you take home as much as you can.” I listen to music. “You you shop with your ears, you take it home.” But when other kids were going to camp, I decided to be a candy striper because we  couldn’t go to camp. So I went to downtown Cleveland and I was teaching inner city kids how to read.

One of the kids said to me, “You know, I get food when I come here. We don’t have enough food at home.” And I was 14 years old.  And I said, “Really?” So  I decided I would put on my candy striper uniform, and I spent months going door to door in neighborhoods, raising money. I was able to raise enough money for 80 families to have  a complete Thanksgiving dinner. I think that was the beginning.

“Charity Matters: What was the moment you knew you needed to act and start Pave the Way?

Joan Hornig: I was 20 years old, I was walking down the aisle getting married. I made two promises to myself. One was that I was going to be George’s wife and be the best I could be. And two, because of the privilege I had through my education and I knew I was going to have a big life, I promised myself that by the time I was 50, I was going to give back everything, 100% so, that is where it really began.

I would say that 911 was an important factor, and that is because I watched from my apartment the Trade Towers go down. I  wanted to do something that was one step better than combining Paul Newman with Paul in the wall and Oprah. What I wanted to do was create the jewelry. Pay people fairly, put them to work, grow their business. But say to you when you buy something of mine,” What charity do you want me to donate to in your honor?” And from day one, I have donated 100% of my profit on each piece sold to the charity of the purchaser’s choice. 

Charity Matters: What are your biggest challenges?

Joan Hornig:  I think that one of the biggest challenges was actually getting people to take me seriously. If you are doing anything associated with what is traditionally a man’s job people take you seriously. When you switch to something that might be fashion or jewelry, they think that what you’re doing isn’t necessarily important.  

This it’s not just about selling the jewelry. I have to design it. I have to make it. It’s not vertically integrated, right? To check it, I have to hire people, right? We have to do the accounting, we have to do the bookkeeping. And from day one, I decided that every single charity that I would donate to would be located in a place where other people could learn about it. So if you go to my site right click on all the different charities that I’ve given to local and national there are over 1000 and where you can leave my site and learn about those charities. So the challenge was people would say to me,” You’re not busy anymore.” I’d say I’m busier than I ever was. I’m working seven days a week. I said, “You’re not understanding.” So that was actually a challenge.

Charity Matters: What fuels you to keep doing this work?

Joan Hornig: Those moments really are the people I meet in the nonprofit sector. Those are the people. What they do is so extraordinary. It fuels me when I get invited into a food pantry and I see people who do service are so extraordinary. I don’t hold a candle to them and they are the people who are so inspiring.  They’re all over the world.  I know what they’re doing, and I know that it’s harder than what most people do.  

Charity Matters: Tell us what success you have had and what your impact has been? 

Joan Hornig: I measure impact several ways. One is if somebody hears the story of what I do and they tell somebody else, that’s impact.  All of a sudden, we started a conversation of consequence. I measure it when people say I’m going to give 5% or 10% on the business. Everyone cannot afford to give 100% right?  I’ve had an education and a great life but I don’t diminish any or anything anybody gives.

I do speaking tours sometimes, I was in Nashville, and a gentleman had sold his company. He was starting another one, and he decided he was going to follow my model, that’s impact. That’s a huge impact.  The impact is if someone who listens to this says, “I can do something.” Impact is defined in a context that matters, that is only relevant to what someone can do. When we have a community of people who use their muscle memory of giving and caring to pay it forward and inspire others. That’s impact.

Charity Matters: If you could dream any dream for your organization, what would that be?

Joan Hornig:  My dream has always been to collaborate. I like the idea of licensing fees that go to charity. I would love a fragrance company to come to me to collaborate to create a perfume. Can you imagine having something that’s called philanthropy lingers?

Most of all, what I want is institutions, retailers and everyone who sells my jewelry to understand that they should take the time to ask what their customers care about. Not tell them to care about something. That’s my dream. It is really about asking, because we learn a lot from other people when we listen.

Charity Matters: What life lessons have you learned from this experience?

Joan Hornig: I learned that everyone is interesting and worth my time. That your time is more valuable to you than my time is to you, and that I have to use it wisely. Actually, I feel we’re on the same team. If I respect what you care about and respect your efforts, we’re on the same team. You can feel it. 

Charity Matters: How has this journey changed you?

Joan Hornig:  I think that I am a more confident person because I’ve taken risks. I think that one of the things that I’ve learned is if something doesn’t work out, I can handle that risk of disappointment.  The way I make promises to myself and keep them, like the way I did when I was 20, and I walked the aisle and made those two promises. I keep all the things that I made that weren’t right, that didn’t work out. Then I go back to them a number of years later, and I learned that I can fix it. So I learned that sometimes you acquire  knowledge without even knowing it. 

What I want everyone to do is find themselves in a situation where they give one extra thing to someone that they don’t expect to give something to. That would be the way to find me in spirit this holiday season. I love to do one thing that takes a little extra effort that helps someone else.

 I really want people to understand how blessed we are. So many people can benefit, especially people we don’t know.  They’re not obligated, except to hopefully pay it forward in the future when they’re on their feet. So I believe in a hand up, not a handout.

CHARITY MATTERS.

 

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Episode 59: Project Libertad and our CNN Hero

At Charity Matters we love heroes, people who give and people who serve others. We have been interviewing and finding remarkable heroes long before the iconic CNN Heroes came along. Don’t get me wrong, anyone who amplifies the voices of these remarkbale humans should be applauded, so bravo CNN! When one of the people we interviewed a year and half ago became a CNN Hero, well we had to share. We are so proud of Rachel and she was always a hero to us. Here is her story in video and for everyone who wants to revisit our conversation and podcast, take a look below. The world needs to continue to highlight heroes…because charity does matter.

Photo via: CNN
Rachel’s Story from our May 2023 conversation:

I was recently having a conversation with friends about what our grandparents and great grandparents went through coming to America. I love these conversations for a few reasons. First because we all have these stories. Secondly, because they remind us how strong and resilient our ancestors were and what they sacrificed for us. The immigrant story is the story of our country.

While immigration has been a hot political topic these days, regardless of your stance, there are still people coming to our country who need help. That is where today’s guest, Rachel Rutter comes in. Rachel is the founder of Project Libertad, an organization that helps immigrant youth in a multitude of ways. Join us for an inspirational conversation about some of the challenges these children are facing and how she and Project Libertad and making a difference.

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Project Libertad does?

Rachel Rutter: We are a nonprofit organization serving newcomer immigrant youth. So we’re working with kids who have recently arrived in the US and their families. The people we primarily work with are unaccompanied minors from Central America and Mexico. In addition, we also work with a lot of families from Brazil.

There are fewer services in the counties outside of Philadelphia, so we’re providing legal services,  helping kids with their immigration process, and trying to address the other needs that they have. For example, we have kids who struggle with housing insecurity, food insecurity, mental health support, and all those sorts of things. So we’re trying to not only meet their need for immigration status and help them with that process, but also all these other challenges that they face as they’re adjusting to being here in the US.

Charity Matters: What was the moment you knew you needed to act and start Project Libertad?

Rachel Rutter:  When I was in college, I had this idea that I wanted to start a nonprofit someday.  I was very naive about how hard it would be. So I started all of the paperwork, and incorporating and 501 C 3 status in law school.  Then at the same time, I was working with all these clients who had legal needs, needed asylum, or they needed to apply for immigration status. 

Then they always have all these other needs. For example they don’t have a safe place to live, have family issues, trauma, and need food. There are any number of different issues that they have.  I just wished we had a social worker that we could partner with and have like a wraparound approach. A place where we are meeting all the needs, not just this legal needs.

So the idea came to create an organization that does try to do all those different things in a one stop shop.  We are doing that now, and we had just hired a case manager to connect kids to resources in the community and social services.  I’m obviously doing the legal part. And we hope to continue replicating that and growing in new areas. 

Charity Matters: What are your biggest challenges?

Rachel Rutter: One of the biggest things I remember getting really frustrated with was applying for different grants.  It’s really hard to get your foot in the door as a new nonprofit. Nobody wants to take a chance on you, you’re tiny, and they want to see that you have money before they give you money. But you can’t show them that unless someone gives you money. It’s just kind of like a chicken and egg problem. So that was really frustrating.

We took classes on grant writing.  I just practiced and got better over time. Eventually, we did a grant in partnership with HIAS which was the first ever grant that we got. Just being able to say that this other foundation gave us a grant went really far. Being patient, learning how to talk about your mission in a way that people want to fund it. Because it’s really important. It’s like writing a thesis in college where you have to structure it the right way so that people want to support it.  That was a big learning curve for us.

Charity Matters: What fuels you to keep doing this work?

Rachel Rutter: It can be really hard, but the most important thing for me has always been like the relationship that I have with the kids that we work with. So that’s definitely like the biggest motivator for me. I also have a very supportive family, husband, and friends who work in this industry as well.

So I feel like I have not only my team, my project like that, but also my colleagues from other organizations  who are always supportive. We can always like work together to solve problems.  It can definitely be challenging, but I feel like I have a good support system. Working directly with the kids is what gives me energy. Usually, that’s what I’m trying to focus on. If I need to push through, I’m thinking about the kids and that connection that we get to have with them.

Charity Matters: Tell us what success you have had and what your impact has been? 

Rachel Rutter:  In terms of our impact, we served over 1000 people last year. The times I think when I feel like the most impactful are when a student shares some things that were going on in her family.  After hearing this we were able to provide support with that. There was food insecurity in the household and so we went grocery shopping. It doesn’t always have to be complicated. This kid said I need food and we went to the store and we got food and like that was that. My colleagues and I do stuff like that all the time.

I think those are definitely the moments for me that are the most rewarding when you can just help somebody in such a concrete immediate way. So I love that we have the ability to do that. Sometimes those kinds of moments don’t necessarily get captured in the numbers you put in a grant report. 

Charity Matters: If you could dream any dream for your organization, what would that be?

Rachel Rutter: I have two thoughts about that. One is to continue expanding and replicating what we’re doing now in our current locations. Having the combination of lawyers and social workers reproducing that in new counties as we grow.

Then the other thing I would love to do is to have some sort of shelter for youth who are 18 to early 20s. Something that we run into a lot is youth who have housing insecurity. They don’t either have anywhere to go because the foster care system doesn’t help them once they are 18. We run into cases like that where kids don’t have anywhere to go. There are really limited options currently for them. We would really love is to eventually have some sort of space for kids like that. So that would be  another dream that I would have for the future. 

Charity Matters: What life lessons have you learned from this experience?

Rachel Rutter: I think one thing is just like the importance of these relationships with the kids.  So I think just the value in those long term relationships is so important, and like sustaining for me. I’ve definitely been learning to delegate more, now that we have more staff.  It’s always hard for me to kind of let go of things because this is my baby.

 I also realize when I’m feeling burned out that having a good team that you can trust to do things so that you aren’t trying to do everything as one person is really important. I’m learning to  relax a little more. A lot of things work themselves out if you wait long enough. 

Charity Matters: How has this journey changed you?

Rachel Rutter:  I think when I started this out, I was a little bit naive about how difficult it might be to get funds. So like I mentioned, I’ve learned a lot there. I just think I have more confidence in myself and my knowledge as an attorney.  We’ve really developed our niche where we are the local experts working with this population.

I think that took me a long time to kind of see this as like a real thing and now other people see it that way too.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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The Art of Good

I know its election day and the noise, the anger, the stress and the tension are building. It is a lot! Right now, especially depending where you live, it seems that we are really divided. That makes me very sad. However, I do truly have hope. If bell curves are real, which I believe they are, then we as a country are more in the middle together than apart. The media has used us as a tug of war to run to each side of that bell curve to be pulled at and torn apart. It is upon each of us to reach across the aisle to our friends, our family and our neighbors to begin these uncomfortable conversations.

This certainly is never a place for politics. Charity Matters is a community where we come together to help one another, to serve one another and to learn the path back to strengthening our social infrastructure that is very broken. There are so many light workers in the world trying to connect us in positive ways.  One of them is an app called Starfish Social where they are gathering like minded helpers, like you, and connecting people to work together for causes they care about. They have a podcast called The Art of Good and I was a guest last week  and wanted to share the conversation here.

As we all search for ways to build bridges back to unity during this uncertain time. We need to look within and begin the process by creating real connections. These connections are the glue that holds the fabric of our society together and it starts with each of us, real humans connecting with real humans. You are the glue that holds your family, your neighborhood and your community together. You are the connection and the glue that makes it all work.

So in order for our communities  to thrive and continue each of us is going to have to grow, to stretch ourselves and to change. Change is what scares us all. The fear in the world today around the election is the fear of the unknown. The fear of change and feeling a lack of control over our future. The reality is that change is the one constant in life we all share. I think most of us can agree that  change looks best in the rearview mirror. This too shall pass whatever it is. We will adapt, grow and learn to accept it. Let us hope that in the process we can all lean into one another to create change for good in all we want to see and become.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Charity Matters Inspiration

Change for Good is here!

There is a lot of noise in our world. Lately, with the election our world has gotten a lot louder and somedays its as if there is a tension knob and someone is turning it tighter and tighter. I don’t know about you but I want to jump off the merry go round after too much noise and just turn it off. I have found myself unplugging more and being more mindful of what media I am consuming because it is just too much.

Too be honest, most of this year I have spent my spare time writing. There was very little time for extra noise. Every moment I could find was spent creating Change for Good: The Transformative Power of Service as the Ultimate Cure. I am so proud to say that the paperback was released yesterday on Amazon and is now available wherever you buy books and your book store. Believe it or not it is distributed in 13 countries, who knew?  This  has been a remarkable process of taking the squares of each nonprofit founder’s story and creating a quilt of life lessons learned these past twelve years.  To kick off the launch the publishers at She Rises created this launch on livestream this morning and you can listen or view it on youtube in the play the episode link below.

There are  so many reasons why I am grateful to SheRises publishing this book. First, they have created an incredible community of women authors who they inspire and life up. So much of what I write about is exactly that, creating social infrastructure and community. When we come together in any way we are stronger, better, happier, connected and we can make anything happen. Just like a nonprofit that creates change through community, She Rises also creates change through community. 
It makes sense because SheRises founder, Hanna Olivas is also a nonprofit founder. She is a living example of what and who we talk about every week on Charity Matters. Someone who was dealt a really crappy hand and used it to help others.  I will let Hanna tell her story herself in a hopefully upcoming episode of the podcast, so I won’t spoil it here. To say that she gets it and that She Rises gets it would be an understatement. As you know, I don’t belive in coincidences and I do not think it was one that I ended up with this amazing group of women. I am truly grateful!
So thank you to all of you who pre-ordered. The physical books come to me Novemeber 1st and I will sign and send them to you asap. If you want signed copies please order them through here and send me an email or reply to this post with who to address them to after you place the order, especially if you are buying for Christmas. For all our international audience here are the lnks for you to order as well. 

 

Lastly, thank you again for being a part of this movement to make our world a better place one small act of kindness at a time. Thank you for being part of that kindness and this journey. We are better together, always.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Charity Matters Inspiration

Praying for Florida and North Carolina

Once again, I had planned on writing an entirely different post but as I write this Milton is quickly approaching Florida. By the time you read this it will have hit Tampa and the surrounding communities devastating so many who were already trying to recover from Hurricane Helene just thirteen days ago. It is unfathomable to imagine having to flee your home twice in two weeks time and not knowing what you will return to.

It is in times like these that we see who we really are. We see neighbors helping neighbors, we see the power of community, of connection and kindness. We see the best in humanity and who we should strive to be. All of that gives me hope in a nation so divided right now. We can put all of that division aside and simply reach out a hand to help someone in need. The time is now.

Speaking of need, I have read a few notes from nonprofits who are doing rescue work, Team Rubicon and Samartian’s Purse who said that what they need more than anything is funding. While donations of water and food and clothing are wonderful, those donations mean that people have to sort and organize. That process takes aways from the man hours that could be used ordering and distributing vital resources that are needed. I sent a little something and hope I can do more.

As we pray for Florida, last week I was interviewed by an amazing  Floridian named Naz Rose, for her podcast, Third Eye Talks. Naz and I had a conversation about what we do with all that grief and loss? How can we turn pain into purpose? Naz, not only works for a nonprofit but she coaches others on finding their way. She is amazing and you should definitely check out her website here. The episode is below and seems timely with all of the loss that so many are experiencing right now. You can listen here.

As we send prayers to Florida, I am choosing to focus on the power of community. Knowing what we can do when we come together for something bigger than ourselves. I know how amazing people are.

This past week I felt the love like never before with the kindle version of Change for Good out on Amazon. It is a little like art imitates life. Each week I write to you about the kindness of people, the power of community and giving. Last week so many of you purchased the book and left beautiful reviews. Thank you! At last check the book was ranked #5 in Spirituality, #13 in Spiritual Biography and #36 in Biographies of Religious leaders…not exactly sure how that happened? But I’ll take it!

Once again, thank you for all the love, reviews, emails it has been an incredible week. Next week the book is officially released in paperback. So much gratitude to all of you who continue to believe in good, do good and make the world a better place.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Coming together to create change for good

The world is a chaotic place. What I had hoped to write and what I am actually writing are two very different things. That is because in the past week we have seen attacks on Israel and a natural disaster of epic proportions in North Carolina, Florida and Georgia. Watching millions without power, food or water is absolutely devastating. My prayers go out to everyone in the area and all who are suffering in both areas.

Some people love to give to international aid organizations and others try to find local causes, so I wanted to provide a few resources for Ashville, NC here, if you are so inclined to help.

Speaking of help, I wanted to thank all of you for yours with the digital launch of my new book, Change for Good: The Transformational Power of Giving as the Ultimate Cure  I am so thrilled to announce that the book is available digitally on Amazon and I would be incredibly grateful if you considered picking one up and writing a few words on a review. The paperback comes out October 15th and the hope is to get to bestseller status before that date with downloads and reviews.  I am learning so much about this industry and truly appreciate your support. 

The overarching theme of the book is that service is the silver bullet. When we come together to support one another through good times and bad we build social infrastructure, create bonds, connections and become stronger. We are witnessing the power of community right now in North Carolina.

Speaking of community, I have been incredibly touched by the groups that have reached out for me to speak, to do book clubs and signings and have felt this incredible community connection and gifts. My advice for anyone who wver wants to feel loved, write a book. The love I felt from everyone I have ever known and from this beautiful community has been beyond remarkable. So thank you all for reconfirming my belief that people are good and that we can all create Change for Good!

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Non-Profit Heroes

The big reveal…this is getting real

I wanted to touch base and give everyone an update on what’s going on, as well as apologize for the radio silence last week. It has been a crazy couple of weeks for sure. We were evacuated from our mountain house because of fire. Now the fires have died down, and we are allowed to return, I thought I’d share all of the great things that are happening.

Change for Good: The Transformative Power of Giving as the Ultimate Cure is in the final stages of editing! We are so close and I am really excited to share the cover with you all today. So here it is….

 

This journey has been a wild one, writing a book in six months, something I wasn’t sure I could do. I felt vulnerable, unsure, nervous, excited and a whole host of emotions. The process of pouring out your soul onto paper along with your life is more than a bit scary. Once I got past chapter 4 it felt great.

The editing and learning all of the crazy things involved with marketing are an entirely different learning curve. One that I am still learning. One of them has been to collect testimonials and I have to say it has been one of the most humbling experiences to hear from the people I have met along this journey. The kind words have really lifted my spirits when I have been overwhelmed, which has been more than a few times.

We are now able to take pre-orders now via this link . The  book will be available digitally on October 1st on Amazon and after October 15th in printed edition on Amazon.  I’m  heading to Omaha today, to speak to the National Christ Child Society about Change for Good and share the message about service as a silver bullet.  Next week I promise to give you the update.

Thank you all for your continued support. I am hugely grateful for you and this amazing community of helpers and people who care about making our world better.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Charity Matters Inspiration

Looking at the numbers….

I hope you had a great Labor Day weekend and are enjoying this short week! Speaking of labor,  I work hard and want my work to matter, to make a difference. I admit, I am a little competitive too. However, I’m not always good at metrics and score keeping. People ask me about stats and numbers for our subscribers, listeners and all of that and to be honest, I am so busy creating that I rarely look. Should I be looking more often? Yes, I know. I’m more competitive  with myself than with others.

If I look and see that we are not doing as great as another podcast that can sometimes stop me from moving forward. I understand that analytics are important but somehow that isn’t the measuring stick that I usually use. My measuring stick is your comments, your emails, when you tell me something you did because of what you read here. That is what fuels me forward.

Last week I was the guest on a terrific new podcast called Mom to More. The format is interviewing women who have been at home with their children for at least ten years and telling their journey back to work. It was a great conversation. During our talk,  Sharon Macey, the host, mentioned her new podcast ranking. I asked her where she found her data. Because getting insights from Apple isn’t the easiest in my experience. She told me she uses ListenNotes

Naturally, I pulled up Listen Notes and discovered that we are ranked in the top 5% of podcasts in our catagory out of over three million podcasts in the world. WhooHoo! I was over the moon to see those numbers and that is because of you! All of you listen and share these episodes, spreading the word of people doing good. Since today is the International Day of Charity, I can not think of a better way to celebrate. I am so grateful to this beautiful tribe. You are the people changing the world each day by investing in kindness. You make choices what to listen to and you choose good. I am beyond grateful to you, thank you.

CHARITY MATTERS.

 

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Causes

A little insight

In full disclosure, my husband has called me Dharma for years. If you remember the TV show called Dharma and Greg? You know the one where the husband is all about facts and figures and his wife is a little WhooWhoo and out there. The truth is I definitly have some Dharma in me. Ever since I lost my mom, there have beem so many unexplained “coincidences” in my life that I am open to what God, the Universe is trying to tell me. The Dharma has come out in me for sure!

A few weeks ago, I was on a group call with the publisher of my upcoming book, along with many of the other women authors they represent. We meet weekly to connect and share our writing journeys with one another. On this zoom meeting, I met a woman named Kim Beam who offered to give me a reading. She is lovely.  A hospital social worker by day, an author and someone who has a gift to share with the world.

Truth be told, I was terrified of a reading. I had never had one before. What was she going to see and say? Why is it that the first thing that comes to your mind is bad news? That is exactly where my mind went. Kim said, “I would love to talk to you about your book.” Certainly, this has been one of the scariest things I have ever done. You feel incredibly vulnerable putting yourself out there and it is scary. Nervously, I said,” That would be great. I would like to know if I’m on the right path?” It couldn’t hurt to ask, right?

I was a guest on Kim’s podcast, Intuitive Insights. The episode is above. After receiving the reading, I again felt vulnerable sharing it. Am I so weird that I even had this reading? Will people think I’m crazy? All of these thoughts raced through my head. As soon as the negative thoughts passed, I realized that once again to be brave you must be vulnerable. In life you have to take risks. You have to try if you really want to make a difference.

So here I am, Dharma and all. Nervous, excited, thrilled, terrified and proud of myself, all at once.

It would be great to be a New York Times best-selling author. But you know what is even better than that? Trying and jumping into the arena. I signed up to get in the race and I’m close to the finish line. At the end of the day, all we can do is try our best. If that means being vulnerable in order to use our gifts to the greatest good, then here we go….

CHARITY MATTERS.

 

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Technology that Matters

Rounding Up for a Cause

Last week, I was at the grocery store when they asked me if I wanted to round up for charity. Of course my answer was yes. Who doesn’t want to give forty-four cents to a cause they care about. For that matter, who uses change anymore? It was easy, it was effortless and it made me feel great when I really didn’t do anything. It got me wondering how many round up apps and organizations are out there and are they working?

The results made me really happy and I thought they were worth a share.  There are a number of apps that individuals can get to give to a cause when they make a purchase. Apps such as RoundUp or Coin Up are for people who want to give their extra change with their own purchases or like me at the store when the company asks me if I want to donate my change? RoundUp works both ways. You can pick a cause and “RoundUp” every purchase for a cause you care about. The app may partner with a store or restaurant you frequent and you can “Round Up” that way.

In the United States alone we donated more than $470 Billion dollars last year and more than 60% of that was from individual donors. According to Engage for Good which tracks point of sale donations, in 2022 nonprofits raised $749 million dollars in point of sale donations. It seems that corporations are jumping on the giving bandwagon. The Taco Bell Foundation alone brought in over $42 million dollars last year from its Round Up partnership with its 7,500 restaurants across the country. Now that is some serious change for good!

 

CHARITY MATTERS.

 

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Charity Matters Inspiration

Back to school is a time to Change for Good

As summer comes to an end, back to school brings us another chance to start anew, especially for our children. Fall is a time for everyone to shed the old and begin again. It isn’t just for students. When we are looking at ways to improve ourselves we don’t always think about helping others. We usually think about losing weight or making more money. If we really want to change, wouldn’t changing for good be a great starting point? 

Let’s take a moment to think about what gifts we have that could help someone else? What I am asking you is what is in your tool box? Maybe you have a passion for gardening and you could work with schools to develop their gardens or work on an inner city garden?  The options for your gifts and matching the needs of others is endless.

The challenge is that we do not think about our gifts as things to give away. It doesn’t just have to be money that we give. The greatest gift we have is our time and our talent so why don’t we start with giving those first? Think about your gifts. You are an accountant, an attorney, an artist, a baker, in marketing, an organizer, whatever it is you do for a living there is a gift in that skill. It is a gift that someone can use. There is a match for a nonprofit that needs just the gift you have. Giving doesn’t need to be menial, it needs to be joyful.

Once you have figured out what you are good at and you know your gifts, now the fun part is to begin to think about where to give them away. You don’t want to give your gifts to just anyone, hopefully there is a cause you care about. What makes you so fired up thinking about it that you need to do something? Let’s start with that. 

Then it’s time to ask yourself a few questions. What change do you want to see? Do you care about the rainforest or are you worried about the literacy rate in America? Starting to understand the problem you want to address will let you know if this is what you want to get more involved with. We need to understand the problems before we can begin to identify solutions and how we can be a part of them.

The bigger the problem, the slower the change and the longer it can take to see an impact. Solving a problem like breast cancer research can be slow. Ask yourself where you will see change and who will benefit from this change?  Then ask yourself what the timeline is that you are looking for. There are no wrong answers but asking yourself these questions will help set you up for success with whichever path you pursue.

There are 1.6 million nonprofits with a need for people to help and share their gifts. Today, there are dating apps for singles but in the nonprofit space there are a number of great sites to match people and skills. One of the best is called catchafire.org Think of it as Linkedin or Bumble for nonprofits. 

You can go onto their site and list your skills as an attorney, graphic artist, accountant, marketing and then list what causes you care about. For example, say that you love animals and are a graphic designer. CatchAFire will match you with a project from a nonprofit such as creating graphics for a new fundraising campaign. It is an incredible way to try on a cause, meet new people and build your resume while making a difference.

 There are other sites that have more traditional volunteer work like VolunteerMatch.com You can put in your zip code and be given a wide range of opportunities in your area which is a terrific way to meet people in your community and make a difference. This is another great place to begin to dip your toe into the giving back pool of joy. Let’s make sure this fall we are all changing for good!

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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Causes

One For All

“Believe with all your heart that how you live your life makes a difference.”

Colin Brown

I have always believed in angels among us and looking back at the conversation I had with nonprofit founder, Mari Rodriguez was proof to me that angels are here on earth. My dear friends have been involved with supporting Mari and her work to provide the most underserved children and families in her neighborhood of Inglewood.

Mari came to the United States at age 19 and taught herself English. She became a citizen and a nurse. She raised a family and people in the neighborhood were coming to her for help with their children. First, it was a few and then a few more and then a hundred and now hundreds. Mari is living proof that one person can change the world and one of the most amazing humans I have had the privilege of talking to.

Charity Matters: Tell us a little about what One For All does?

Mari Rodriguez: One For All encourages students to stay in school, graduate from high school and we give these students and families the supplies and guidance they need to accomplish that.  Our mission is to help build the character of our children through social programs that emphasize the importance of personal growth as well as develop the community as a whole.

We do back to school backpacks and supply drives, toy drives for winter, we have students bring their report cards and if they are getting a 3.0 GPA or higher they are rewarded for good grades and if not we get them tutoring, we do prom dress giveaways and whatever students need, sometimes its as basic as a pair of shoes for school, we find it and help. The biggest thing we do is give $500 scholarships for those students with good grades who are going to college.

We currently serve over 500 students a year between the ages of 5 and 18.

Charity Matters: What was the moment you knew you needed to act and start One For All?

Mari Rodriguez: I lived in Inglewood and saw that the children in my neighborhood didn’t have guidance. So, in 2001 I talked to the pastor at our church on the corner and asked if we could use the church parking lot to help children and families. Then we started an event on our street to gather everyone together but our neighbors were so impacted and the neighborhood couldn’t accommodate everyone. I wasn’t sure what to do because I was still working full time as a nurse during the day and raising my children and helping all the neighborhood children at night and after work.

In 2007, I had a patient that kept telling me I needed my 501c3 and I had no idea what these numbers meant or what that was. While I was working in the doctor’s office a patient asked me about what I do in my free time and I told him. He said I needed my 501c3 and his wife would help me. She did and in 2007  One For All became an official nonprofit organization. 

Charity Matters: What are your biggest challenges?

Mari Rodriguez: Donors. The hardest part is raising funds.

Charity Matters: What fuels you to keep doing this work?

Mari Rodriguez: (Tears) The love of people. The love of people fuels me. Sometimes I want to quit and think I cannot go on and then people hug me and thank me for helping them. When families need me. This is my purpose in life to help others.

Charity Matters: When do you know you have made a difference?

Mari Rodriguez: I think of all the people whose lives I have touched. From a five year old girl who died of cancer and whose funeral I did because her mother just couldn’t, to the young boys who were becoming gang members and we were able to get them to change direction, to the young man who was gay and thinking about suicide for fear his parents wouldn’t accept him.   I got involved and this boy is now a wonderful and happy young man in college with his family’s support.

When I close my eyes I see myself on a journey helping, going forward, helping, helping and not looking back just keep going and helping. I see the hugs, the smiles of all these people and that is my reward. I love this country with all my heart. I came to this country at 19 with nothing but dreams. I dreamed I was going to do something big.

I taught myself English and with the help of two angels went to nursing school. It was such hard work and my life has been so good. I have to give everything I have received. I am so grateful.

Charity Matters: Tell us what success you have had?

Mari Rodriguez:We started with 25 kids in 2001 from my home. Then we had 100 and then 200 kids and we would close down our street to do our events. Our neighbors asked us to take our events off of our street and we moved our programs to the church in Inglewood. Today we help more than 500 children and families. This year we will distribute over thirty $500 scholarships for our students who are going to college.

Charity Matters: If you could dream any dream for One For All, what would that be?

Mari Rodriguez: The dream I have is to find more supporters. We need more school supplies. I dream of finding someone who can donate backpacks. To me, the most important thing is to keep giving more scholarships to motivate these kids to stay in school and to help us really help them.

Charity Matters: How has this journey changed you?

Mari Rodriguez: It hasn’t changed me, I continue being humble and treat everyone equally. I really do not like to talk about me. I would rather just help others. 

Charity Matters: What life lessons have you learned from this experience?

Mari Rodriguez: I have learned that anybody can help somebody. Nothing is too little to help another. Each individual can help somebody. If you can not give money you can give love or conversation to someone who is lonely. Anybody can make a difference in the world. To start a nonprofit with an intention to help others is enough. I am just happy to help these families.

 

Charity Matters.

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Charity Matters Inspiration

Happy 13th Birthday Charity Matters

I’m honestly not sure where the time went? How is it possible that Charity Matters celebrated its 13th birthday just a few days ago? It seems like yesterday that I started writing and now all these years later we have come so far, met so many incredible people and made a difference in our own way. This year we have two birthday gifts in celebration of thirteen years. The first is that we have a book title…..Change For Good and the book is finished! A miracle and huge accomplishment in itself.  We are starting our editing process this week.
The second gift was being featured in the recent issue of Canvas Rebel Magazine. It was a fun treat to share a little about my life before Charity Matters and some of our journey. I’m not sure how this will turn out in your emails so I provided the link above as well. Thank you all for making this journey so incredible by walking alongside through it all. So grateful for each of you and Happy birthday Charity Matters!

Meet Heidi Johnson

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STORIES & INSIGHTS

Meet Heidi Johnson

JULY 15, 2024
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Heidi, appreciate you joining us today.
Parents play a huge role in our development as youngsters and sometimes that impact follows us into adulthood and into our lives and careers. Looking back, what’s something you think you parents did right?

We never know as parents what seeds, good or bad, that we are planting in our children. We also never know when they are going to germinate, sprout or lay dormant. The seed that my parents planted was one of compassion, kindness and service to others. My mom and dad were fun, had a lot of friends, a house full of noise, guests, people and joy. Our house was the one that everyone wanted to be at. Not because it was fancy but because it was fun. My parents made people feel great about being welcome, they took strangers in every Christmas and Thanksgiving and everyone felt included.

More than being welcoming and kind, my parents gave back. They were super involved in our schools, in their church, in Little League and my mom with a number of charities. They showed us from an early age that we are all here to take care of one another. That seed of compassion was planted in me and my sisters and laid dormant for many years. When it did sprout it took off. Starting a nonprofit, running a nonprofit, interviewing nonprofit founders on my Charity Matters Podcast was all because of them. Today, the one thing that gives me great joy is knowing that I’m living my parents legacy through my nonprofit work.

Awesome – so before we get into the rest of our questions, can you introduce yourself to our readers.

Hi, I’m Heidi Johnson. I’m a storyteller, nonprofit founder and a believer in good.

When you are little and people ask you what you want to be when you grow up, nonprofit founders usually don’t make the list. Something happens to you and you decide to leave your path to help others. That is my story and that of the 1.6 million other nonprofits in the United States. So far of the few hundred I’ve interviewed our paths to service all seem to take a similar course.

My life changed with a phone call in the middle of the night, you know the ones they warn you about. My parents had been in a horrible car accident while on vacation with 3 other couples in Mexico celebrating 60th birthdays. Their car was hit by a huge tour bus and 3 people were killed and one brain damaged. Every couple lost a spouse. My dad survived and was in a coma for a month and my mom was killed instantly. I sat by my dad’s beside with faith getting us through a very dark time for our family and friends who had all lost so much.

A year later a group of us were invited down to Children’s Hospital Los Angeles where my friend, Father John was the only chaplain for 100,000 children who went through CHLA each year. He asked us to help him create a nonprofit to provide chaplains of all faiths for the hospital. My previous work had been in the software business and none of us had ever started a nonprofit. We became entrepreneurs in those hallways that day and started the Spiritual Care Guild. Today we have chaplains, 24 hours a day, seven days a week and a $10 million dollar inner faith center. Spiritual Care has become a national template for pediatric chaplaincy. That was just the beginning of a series of life changing events .

It was 2003 and there wasn’t CNN Heroes or any information on nonprofit founders. Who were these people and what was their story? So I started a blog and then a podcast called Charity Matters. My mission was to learn their stories and discover why they changed their life to help others? These stories are beyond inspiring and truly are the best of humanity. Think about How I built this podcast but for charity. I just finished my book, Change for Good which comes out in October, sharing some of the life lessons I have learned from interviewing these remarkable humans for the past twelve years. We need to focus on what is good in this world!

I’m incredibly proud of the work we have done for CHLA. More than that, I think Charity Matters reminds us all that it is never to late to give back and to make a difference. It really why we are all here and I love inspiring others to do the same. I hope my new book continues that mission.

We’d love to hear a story of resilience from your journey.

None of us has a straight, clear or easy path. There are always obstacles along the way. In hindsight, those roadblocks appear more like road signs telling us which way to go. There were many obstacles along the way that prepared me for starting a nonprofit and becoming an entrepreneur.

I would say the biggest setback came early in my life and taught me the greatest lessons about hard work and not giving up. I was in college at the University of Arizona, and decided to transfer to USC and come back to LA for my Junior year. My parents had been paying for my college. When I came home and announced that I was coming back to LA to stay and was now going to USC. My parents informed me that they also had an announcement. My father’s paper business was bankrupt. While they wanted me to stay in school they had zero resources to help me. It was a defining moment for me because I was halfway through school and didn’t want to give up and had never had to rely on myself.

I had worked in retail during the summers and went to my old bosses telling them my new concerns. They hired me as a personal shopper, which was a new concept back then. I worked Monday, Wednesday and Fridays, Saturdays and Sundays. At the time, I was dressing the new female power brokers in dtla. On my days off, I went to school Tuesday and Thursday taking 22 units because it was cheaper. I couldn’t hang with most of my friends because I couldn’t afford too and no longer had the time. I worked so hard to put myself through USC and learned to appreciate hard work, time management and my education. The women I dressed became mentors to me and cheered me on.

At the time it happened, the roadblock felt insurmountable. Putting myself through college gave me resilience, strength, self-confidence and a work ethic that has never wavered in anything I have taken on. Everything I have done since then, whether my career in the software business, my nonprofit work, the podcast, the book and all of it was impacted from that experience.

How about pivoting – can you share the story of a time you’ve had to pivot?

Life is about seeing the obstacles as lessons and learning to pivot. We don’t have a choice because the roadblocks require us to go in a different direction. After graduating college, I worked in the software business where I was in charge of distribution nationwide for their consumer products division while pregnant with our first son. I adored my job and the company and loved that my clients were in Southern California and I would only have to travel occasionaly once our son was born.

There were a lot of layoffs happening before my maternity leave and we were in escrow for our house. I had asked my boss to put in writing for the bank that I wouldn’t be laid off, which he did more than a few times. True to his word I survived the layoffs, we closed escrow and I began maternity leave. During that time, the founder of our company decided he wanted me working in our Northern California headquarters in Scotts Valley. I explained that we had a baby coming and had just bought this house and all but one of my clients was in LA. I loved this job.

His reply was to write a nice check and show me the door.  I was stunned, sad and had really thought of that job as my identity at the time. The result of this unexpected situation was the ability for me to be home with my newborn son and not worry about anything. It gave me time to think, to work on our fixer upper and then to transition into consulting. This gave me the flexability to be with my now growing family and keep my foot in the door of my career.

When my parent’s accident happened a few years later, I was able to jump into starting a nonprofit and use those skills. Yet, another setback that resulted in changing my life for the better in an entirely new direction.

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CHARITY MATTERS.

 

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Uncategorized

Running towards the finish line!

I have never run a marathon or even a 5k. I have, however, been a runner for most of my life. Maybe a jogger, I’m not sure of the difference but I have always liked to run.  For decades I would run a few miles a few times a week.  In recent  years, I have done much more hiking and walking and a lot less running. I have to say that writing this book feels like running.

Getting started my legs felt like cement and the writing process was painfully slow. Whether you are running or writing, starting is always the hardest part of anything new we take on. Starting the book in January was daunting and filled with self doubt, stress, and deadlines that I was unsure I would make. Each new page felt uncertain and tentative. I have never heard my “negative Nancy” so loud in my head before. Usually I can keep her quiet but when the book began Nancy really ran on about how I couldn’t do this. Half of my energy was used silencing her never ending loop in my head.

After a while, my footing became steady and that negative voice slowly drifted away. Little by little my pace picked up, my confidence increased and I was keeping pace with the publisher’s deadlines. There were moments when I felt like a real runner again hitting my stride. Never fast but slowly and steadily making each mark, until I didn’t. I missed two deadlines. Not by too much, but it felt like a huge personal setback. The mental piece of starting again when you feel like you have fallen was much harder than I anticipated. Picking yourself up again and taking just one step forward was not easy, but I did. Each time I was proud of myself for moving ahead.

Now, as I am rounding the corner and see the finish line after literally just completing Chapter 11! I am on the home stretch, one chapter to go. So close to the finish I can practically see it! It is so crazy to fathom that when I began I didn’t know how long it was going to take me to get to my destination. Making the time to fit this book into my life has been a huge challenge. I’m so grateful to all of you with your patience as I have juggled the nonprofit, the podcast, this blog and the book in addition to life. It hasn’t been easy but like all challenges the reward comes from the hard work put into it.

Instead of sharing the final podcast for Season Seven, I am going to keep running towards that finish line and Chapter 12. My goal is to finish before the 4th of July and then finish Season Seven of the podcast the week after. Then another week of camp and a little break to catch my breath. Hoping to launch Season 8 of the podcast in August. Whew! So much to do and to look forward too. Thank you all for standing on the sidelines and cheering me on. So grateful for each of you and the movement we are creating together in making our world a better place.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

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