Inspiration comes in many forms, as does making a difference. When a girlfriend told me she had just met an amazing human who was approaching philanthropy in a fresh and exciting new way, I knew I needed to know more. A few weeks ago, I had a fantastic conversation with Kristiana Tarnuzzer, the founder of The Cause Bar. In her previous life, Kristiana was involved in mission trips to third world countries, co-founded a nonprofit in NYC and was the go-to girl for all things philanthropic from events to fashion that gave back. A move to LA from New York inspired Kristiana to look for a one-stop place where she could find ways to make a difference in her new city. Once she realized it didn’t exist she decided to create it…The Cause Bar.
Charity Matters: Tell us a little about what The Cause Bar does?
Kristiana Tarnuzzer: The Cause Bar is a social media-driven destination for empowering, inspiring and educating on how to live a more cause focused lifestyle. We do that by highlighting for purpose brands, changemakers, people who incorporate charity in a unique way and ways to volunteer.
People can give through attending an event, some people like to roll up their sleeves and get dirty and others want to drink wine at an event. The Cause Bar is morphing into a community where we give light to people doing great things.
Charity Matters: What was the moment you knew you needed to start The Cause Bar?
Kristiana Tarnuzzer: I think what opened the door for me to do this was a little bit like a force. We moved from NYC to LA in 2018 for my husband’s career and dream job. I have lived in New Jersey and New York my entire life and had been a full time working mom in NYC. My career didn’t exist on the West Coast and I basically had a mid-life crisis leaving my life behind to move to the west coast with my husband and two young children.
Once we moved, the only thing I knew and had was this idea of The Cause Bar. It wasn’t anything new for me, because it was essentially the way I had always lived my life. I have always been involved with charitable works from a very young age. I had co-founded a nonprofit in my twenties, to going on mission trips in my thirties and people have always asked me how to find volunteer opportunities.
Once I had children it became, how am I going to lead my life by example for them? How can I raise these two children to be the next generation of philanthropists? How do I leave the world better than I found it? I saw so much interest in my own personal network from my philanthropy. People kept asking me how to find volunteer opportunities because it is overwhelming. I became a personal resource because of the way I lived my life. So many people want to give but are busy and don’t always know how. So I thought what if I put this concept out to the larger world, maybe there will be others that are interested in this? I initially launched The Cause Bar as an Instagram, I knew no one and immediately started getting traction. I let it ride for six months and knew that if other people are honoring this then I knew I had to commit to The Cause Bar.
Charity Matters: What are your biggest challenges?
Kristiana Tarnuzzer: My biggest challenge is figuring out what the perfect next stage of the model will be. How can I make this the most impactful? How do I get my mission and the work that I do every day and how can we multiply my life exponentially? How can I do more than just do this myself? How can others do this alongside me and how do I bring that to life?
Charity Matters: What fuels you to keep doing this work?
Kristiana Tarnuzzer: I couldn’t imagine going back and sitting in an office for something else after really being in this world. Something happened to me in my thirties and forties knowing there is so much more to be done and I want to sit on this side of it. I want this to be more. The move was one of the harder things in my life and it turned out to be the door that opened.
Charity Matters: When do you know you have made a difference?
Kristiana Tarnuzzer: I call these my green lights. When I realize that we raised thousands of dollars for a nonprofit. When I overhear someone talking about something The Cause Bar has done. When we get online feedback about the products people are buying, the events they are going to, the connections that are being made and the support being given to nonprofits is when I know we are a part of moving the needle. Those moments are my green lights.
Charity Matters: Tell us what success you have had and What your impact has been?
Kristiana Tarnuzzer: We are 100% self-funded. The humble brags are things like the “the site is beautiful” or “we thought you have been around a long time.” Being an entrepreneur is so different from my old life of getting constant feedback from a team. Our feedback comes online and I know we are successful when we have impacted nonprofits and the way people live their lives.
Charity Matters: How has this journey changed you?
Kristiana Tarnuzzer: I have always had a tribe. I never had to even think about a support group, people, family or my resources. I have always had a team and been part of a team in life and in my career. In doing this move and The Cause Bar I had to rely on myself, trust my gut and it was just me.
Charity Matters: What life lessons have you learned from this experience?
Kristiana Tarnuzzer: I have learned to try to love myself more and to adapt. I’ve learned to give myself the grace and the space to become and to enjoy the journey.
Charity Matters: What is your wish for The Cause Bar?
Kristiana Tarnuzzer: I wish that giving back becomes more a part of everyone’s lifestyle and that we are a big part of that. There are so many benefits to giving back and it is not just for ourselves but for what we can do for others.
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