What is Giving Tuesday and why is everyone talking about it? First of all, you might want to mark your calendars because its tomorrow. GivingTuesday™ is a national day of giving at the start of the holiday season. The purpose is to celebrate and encourage charitable activities in support of non-profits.
This day and now movement began as something to counter Black friday and Cyber monday, It was started by New York’s 92nd Street Y, which has 139 years of fundraising experience. They reached out to the United Nations Foundation and joined as partners. Soon after, big corporations and non-profits signed on to help spread the word and the rest is history, as they say.
While Giving Tuesday is just a few years old, it is definitely not going away. Last year alone, over $10 million dollars in online donations was processed, which was a 53% increase compared to the Tuesday after Thanksgiving, the year before.
We all love holiday shopping but really the point is to give. So tomorrow, think about what cause moves your heart, who you can help? Maybe giving to that cause is the gift you give to someone else or perhaps just one you give for yourself.
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