Giving Tuesday – Charity Matters

I love all these days of giving that have been created in the past few years. More importantly, I find myself wondering what came from all the effort? Just because celebrities tweeted “unselfies” holding signs of causes they care about…was something actually accomplished more than a social media whirl and many a #hashtag ? I am happy to report that the answer is yes, there was much accomplished last #GivingTuesday and much giving done.

The numbers of giving were up 64 percent! That equates to non profits raising nearly $46 million dollars in donations, compared to last years $28 million, according to early estimates from Indiana University’s Lily Family School of Philanthropy.

What I think is even more fantastic was the volunteering efforts that went along with the day. Last Tuesday, volunteers had clothing drives, tutoring projects and a wide range of activities aimed at helping local non-profits across the country. Almost 18,000 charity, corporate and civic partners registered to officially be a part of Giving Tuesday this year.

Sheila Herring from the Case Foundation was quoted as saying,”The biggest thing for us is that Giving Tuesday directly challenges Black Friday and Cyber Monday, where you have analysts lining up to look at the numbers as a gauge of the health of our economy. What if, as a nation, we focused that kind of attention on giving and we wanted that to be our identity?”

If a #hashtag and a celebrity “unselfie” is what it takes to get us thinking, acting and giving then #allforhashtages, #givewithmeaning, #makingadifference and of course my favorite #charitymatters.

Charity Matters.

Copyright © 2014 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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What is Giving Tuesday and why is everyone talking about it? First of all, you might want to mark your calendars because its tomorrow. GivingTuesday™ is a national day of giving at the start of the holiday season. The purpose is to celebrate and encourage charitable activities in support of non-profits.

This day and now movement began as something to counter Black friday and Cyber monday, It was started by New York’s 92nd Street Y, which has 139 years of fundraising experience. They reached out to the United Nations Foundation and joined as partners. Soon after, big corporations and non-profits signed on to help spread the word and the rest is history, as they say.

While Giving Tuesday is just a few years old, it is definitely not going away. Last year alone, over $10 million dollars in online donations was processed, which was a 53% increase compared to the Tuesday after Thanksgiving, the year before.

We all love holiday shopping but really the point is to give. So tomorrow, think about what cause moves your heart, who you can help? Maybe giving to that cause is the gift you give to someone else or perhaps just one you give for yourself.

Charity Matters.

Copyright © 2013 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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