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Charity Matters. Heidi McNiff Johnson

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The Distribution of Love

This past week regardless of where we live we watched some of the most devastating fires sweep across LA and my home town of Pasadena and the surrounding communities. We were evacuated from the fires along with tens of thousands of people. We are the lucky ones because we are safe and our home is fine. Thank you to everyone who reached out. It was scary and surreal. Living in a canyon, fire is no stranger, but this was other worldly.  At least 10 of our friends and counting have literally lost everything with thousands and thousands more impacted. We are all in shock, devastated, depressed and the sadness hangs like the smoke.  The carnage is truly unimaginable.

The loss of every possession you own is beyond devastating but it is the loss of place that is worse. The place where your child took their first step. The place where you celebrated  birthday parties and back yard barbecues. The place where you lay your head at night is your place in this world. Your home is the place where your life existed and now there is no place. In Altadena and in the Palisades, not only are the homes gone but so are the churches, the schools, the markets and all of the places that create a community. All of it is rubble. Where is their place? It is the one thing our friends really need and the one thing we can not provide, their place. It is simply too much to comprehend.

What just happened was a death. The most unimaginable loss and as in most deaths, everyone you have ever known shows up in the first two weeks. There is more food, calls, and text than you can process. It is overwhelming the outpouring of love you receive when someone dies is overload. This is what is happening to all who have lost everything. They are in shock and our community is a hub of activity because there is a loss and people want to help.

We all feel better when we help but sometimes we do not think about the person who is receiving it. Do they need another casserole? Do they need clothes that I was going to give away or perhaps would they like to go and buy their own pair of socks? Oftentimes give without thinking about the recipient. We want to distribute our love and fill their closets but they don’t have a closet, just yet.

My life prior to nonprofits was in the software business, more specifically distribution. My job was to make sure that the software was sold into the distributors, who would then sell it to the stores and the consumer would buy it. Nonprofits work much the same way when you think about it. We are distributors of good, not necessarily goods. The nonprofit makes sure the consumer gets the product that they need. An important role for sure.

In a time of tragedy there is a time and place for many nonprofits to step in and help. However, if we can go directly to our families rather than through distribution, in this situation, I think it is more impactful. These families need cash and gift cards plain and simple. They will still need to pay their mortgage and find a place to live and pay rent. There will be a gap before insurance payments can be processed. Families will need socks, toiletries that they want to pick out because they like their shampoo and they will need money to do that.

For the first time, I am urging people to go direct to a Go Fund Me if you can. If you know someone who knows someone think about supporting these families directly. If you don’t and want to reach out I am happy to direct you to a few. Realize that like a death, the grief process is long and slow and everyone will need support more than just in the first two weeks. Support is sometimes a call, a text, a walk, a dinner invitation in your home.

While the casserole is lovely, it is when the silence sets in, in these coming months and years ahead that the need will be the greatest. Yes, give now and jump in but please, please do not forget these people the way we have forgotten about those in Maui and North Carolina. We need to continue walking with our own communities for the long haul because that is the journey ahead.

So many have asked for local resources to give and I wanted to share a few here. Please do not hesitate to reach out if I can direct you to a family in need or a school that is trying to support their students. Loyola High School at current count has 100 students without homes. Mayfield Jr. School has 21 families and Mayfield Senior has a large number of families who lost everything and these are just a few communities trying to support their own.

Nonprofits to support the LA/Altadena WildFires:

LA Regional Food Bank– The Food Bank is distributing food to many of the nonprofits on the ground and families in need. I have also set up a fundraiser for the LA Food Bank on the Charity Matters Instagram Account @CharityMatters or please go direct.

Baby2Baby–  This wonderful nonprofit is assisting with diapers, formula and all things families and children need when all is gone. They do amazing work and so far have distributed over 1.5 million emergency supplies to children impacted by the fires.

World Central Kitchen– I have seen Chef Jose Andres at the Pasadena Convention Center feeding fire fighters and people who are evacuated there. When there is a catastrophe anywhere in the world he is there to feed people and support. Chef Andres just recently received the Presidential Medal of Freedom, a well deserved recognition.

California Fire Foundation– The Cal Fire Foundation supports firefighters, their families and the communities effected by fire. They are currently distributing $250 gift cards to families that lost everything.

Pasadena Humane Society– We had over 350 animals arrive the first night to the Pasadena Humane Society with burned paws and singed all over from fire. They need donations and have been overwhelmed with volunteers. The Humane Society is also looking for families to take in animals and foster them until their parents are found or in a place that allows pets.

Thank you all for the outpouring of love for our community. While this has been the worst of times, it has also been the best of times. Each act of kindness shows us the best of humanity. People are good, generous and kind. We are so grateful for all of the love you are sending our way to distribute.

CHARITY MATTERS.

 

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Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

The Choice and Power of Connection

As 2024 ended and the madness of the holidays ensued, a few great things happened that had me thinking about the power of connection. As a result, connection is my word for 2025. I was reflecting back on 2024 and realized that much of last year was spent in isolation. Writing is such an incredible journey but it is also a lonely one. In 2024, I spent seven months writing Change for Good: The Transformative Power of Giving as the Ultimate Cure. While I wasn’t alone on an island, it often felt like I was. It was a choice.

When we set off to achieve goals, we take time from one place to add it to another. We make choices. The goal was to write a bestselling book, by putting all of these stories in one place, inspiring others to serve. The choice last year was to write every night. The result was a bestselling book and trust me I have no regrets. The consequence of that choice was less time with those I love in real connection. We all make choices with our goals but sometimes those choices have unforeseen consequences. This year the choice is for real connection.

Years ago my husband and I were on a cruise and an announcement came over the loud speaker announcing the days’ activities in a crisp British accent. The percer said, “Are you connected but not connected? Join us for today’s conversation about how to be more connected.” We did not attend the workshop but spent much of our time in the proceeding days looking at couples staring at their phones and not into each others eyes and deciding that they were CBNC-Connected but Not connected. Something we still observe years later.

This past year I was CBNC. I was connected to hundreds of people with schools I work with, nonprofit founders interviewed, my writers group but all via zoom. Most of my days were spent on back to back zooms and my in person meetings dwindled with the convenience and of course LA traffic. That was a choice, to make life easier and save time and not to meet in person. The consequence of that choice was a lack of real connection. Connected but not connected.

To be my own devils advocate, I also made some incredible new connections because of Zoom, LinkedIn and mutual friends that were amazing. I had a lovely group of women from Connecticut called The Good News Girls reach out and ask me to speak about the book. The founders, Susan and Mimi shown above, are two remarkable women who have created a community both online and in person where they are having important monthly conversations about community, connection and making a difference. They have found the sweet spot of both technology and in person. These amazing women really got me thinking about the power of connection and what they are building should be replicated and or expanded, it is fantastic!

A week before the holidays, I was scrolling and came upon a site called You are a Philanthropist. I was instantly intrigued and so I reached out via instagram direct message, something I never do! As a result, the amazing Jenn Klein and I connected and had a lovely conversation. Spoiler alert: You will get to know her in an upcoming interview. I made a new connection with a kindred spirit simply by reaching out.

The week after Christmas, I came across a post on LinkedIn where Jay Frost, a highly regarded rock star in the philanthropic world, was asking about who has written the next great book on giving? To my shock, my name and book were listed and recommended by none other than my new friend, Jenn Klein. The next thing I new I was having a conversation with the delightful and charming Jay Frost. The power connection.

The knife cuts both ways. We can create connection when we reach out. Technology is not always the enemy. The trick is navigating the balance. That is my challenge to myself in 2025. To create authentic connections like I did with Jenn and then find a way to use those authentic and real connections to connect in person. Or to try and find a balance when the zoom schedule is overloaded to meet up with friends.

While I don’t have the answer, I do know that this year I am reaching out and setting up in person dinners, coffees, visits with those that fill my cup, make me laugh and inspire me to be a better person. The choice is real. The power of connection is what creates community. Strong connections create strong communities. Strong communities create strong cities, states and countries. It all starts with us, our choices and the power of connection.

 

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2025 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

New Years is a time for change

Happy New Year! This is one of my favorite times of year. The pace of life slows to a crawl as we all recover from the holidays. We take a moment to just be and we begin to reflect on the year behind us and the one ahead. It is this magical place in time that does not rush. While the days are darker and shorter they are not hurried, they are slower. Which is exactly what we need as  we walk the bridge between past, present and future.

In order to move our lives ahead, we must take some time to look in the rear view mirror and see what we accomplished in 2024. What did you love about last year? What were those moments that brought you the most joy and why? Where did you go and who did you meet that made your heart full?  So often we are rushing through each day checking off our list that we miss those moments of joy right in front of us. Did you miss any or did you catch them all?

My husband says that I talk about death a little too often. If death has ever knocked at your door or someone you love you realize how short and precious our lives are. We have so little time to do what we really want to do on this earth. My philosophy is that we need to reverse engineer our lives, work from our funeral backwards. No, this isn’t morbid, hear me out. At our funeral what do we want people to talk about? How rich we were? How thin we were? NO, we want people to talk about how we lived and how we loved. We want to be remembered for how we treated others and made them feel. How we brought joy and kindness to each place we entered. Why? Because these are the things that truly matter.

As we take a moment to think about what we want this New Year to look like, let’s think about what matters to us most. How are we spending our time and with who? Do we adore our family and our aging parents, then let’s schedule those trips. My sister and I have decided to take our dad on monthly field trips this year. It could be just to a museum or to visit an old friend. We have made time with my dad and making those memories our priority. What are your priorities and who?

It is so easy to make a list of New Year’s resolutions but this year lets go a little deeper. Think about this day in 2026 and what do you want to see in your rearview mirror? What will you be thrilled that you accomplished? The real question to ask yourself is how do I want to define my year?

We all have a love and hate relationship with change. We love change once it’s behind us and we fear any change that is ahead. So start looking back and dream and what you want to see. Then look ahead and get that calendar out and mark those dates. Those are the gifts you give yourself. You deserve them.

Let’s not focus on being thinner or richer this year, instead let’s focus on how we can change for good. We all have the power to change our lives and others for the better. This year seems like a great time to start doing that. Cheers to you and all the good ahead. Happy New Year!

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2024 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

 

We Wish You a Merry Christmas

May Peace “be your gift at Christmas and your blessing all year through!”

 Author Unknown

So many gifts have come this year. New friends, moments of joy and celebration, new creations and a renewed sense of purpose. Each of you continues to be a gift of goodness as we work together to create change for good. This year year my gift for you this year is this sweet poem from Kay Hoffman:

The gifts I’d leave beneath your tree,
Aren’t those that you can touch or see,
No toys meant just for pointless play,
But gifts to bless you every day.

The gift of friendship is warm and true,
Is one that I would leave for you.
Good health and happiness and cheer
To keep you smiling through the year.

The gift of peace that comes from God,
With a prayer to guide each path you trod.
And when your heart has lost its song
The gift of hope to cheer you on.
These are the gifts I’d leave for you.

So may we, too, remember with thankful hearts the love that comes with each present we open and cherish the time with those that we love. Wishing you all the very merriest Christmas!

Charity Matters.

 

 

Copyright © 2024 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Episode 81: Pave the Way

We have all heard of cause marketing. You know brands like Tom’s Shoes where you buy one pair and another pair goes to someone in need. Before such a thing even existed there was today’s guest, Joan Hornig. She didn’t believe in “using” kindness to sell something she believes that philanthropy is beautiful. So much so that she left her successful job in corporate finance to make a significant difference in the world and give it all away. She does that through her Foundation and business called Pave the Way.  A for profit business that gives one hundred percent of profits to nonprofits.

I was lucky to meet Joan in person last week in NYC and give this dynamic human a big hug. She is even more amazing in person! Our conversation  was beyond inspiring and to use Joan’s words it was a conversation of consequence. One I am thrilled to share. So please join us and you can hear for yourself why  Joan is beyond the real deal and you don’t need to see her  but simply hear her heart to know just how special she is.

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Pave the Way Foundation and Pave the Way Jewelry  does?

Joan Hornig:  Pave the Way Jewelry and my foundation are really built on a concept called social enterprise, which I was very instrumental in actually creating almost 25 years ago. The idea behind that was it wasn’t just talk about doing good, what it really was about was making a seismic difference.

  I felt that women did a tremendous amount of volunteer work in the world. They devalued their time in part, although it was very valuable, but they didn’t put a dollar price on it. Nothing could be more valuable than a woman’s time and her time spent talking about what she cares about.  So I thought when someone would see a piece of jewelry on someone and they complimented that person wearing the jewelry. ” I liked your earrings.” That person could say, “Thank you. Do you know this supports children with autism?” And then the story would unfold that they were essentially advertising with their dollars what their values were, and they were having a conversation of consequence.

So to call it social enterprise is different. I ask every single person, when she or he makes a purchase or they make a purchase, what charity they want me to donate to in their honor? Then I donate 100% of my profit on that piece sold to the charity of the purchaser’s choice.

 I’m empowering them to have a conversation of consequence, to understand that they have money to use, and that when they walk out they are a billboard advertising who they are and who they care about. 

Charity Matters: Where did your philanthropy begin? 

Joan Hornig:  I grew up in a suburb of Cleveland, to parents  who didn’t have a tremendous amount of means. There were some hard times, and nonprofits stepped in some time. What my parents taught me was that what you’re worth is not what you have in the bank, but what you’re worth is what you do tomorrow.  I never felt less than when the other kids went off to camp. I felt that I could do anything with my time and that I could make a difference.

 I spent a lot of time in museums, because my mother said, “You shop with your eyes and you take home as much as you can.” I listen to music. “You you shop with your ears, you take it home.” But when other kids were going to camp, I decided to be a candy striper because we  couldn’t go to camp. So I went to downtown Cleveland and I was teaching inner city kids how to read.

One of the kids said to me, “You know, I get food when I come here. We don’t have enough food at home.” And I was 14 years old.  And I said, “Really?” So  I decided I would put on my candy striper uniform, and I spent months going door to door in neighborhoods, raising money. I was able to raise enough money for 80 families to have  a complete Thanksgiving dinner. I think that was the beginning.

“Charity Matters: What was the moment you knew you needed to act and start Pave the Way?

Joan Hornig: I was 20 years old, I was walking down the aisle getting married. I made two promises to myself. One was that I was going to be George’s wife and be the best I could be. And two, because of the privilege I had through my education and I knew I was going to have a big life, I promised myself that by the time I was 50, I was going to give back everything, 100% so, that is where it really began.

I would say that 911 was an important factor, and that is because I watched from my apartment the Trade Towers go down. I  wanted to do something that was one step better than combining Paul Newman with Paul in the wall and Oprah. What I wanted to do was create the jewelry. Pay people fairly, put them to work, grow their business. But say to you when you buy something of mine,” What charity do you want me to donate to in your honor?” And from day one, I have donated 100% of my profit on each piece sold to the charity of the purchaser’s choice. 

Charity Matters: What are your biggest challenges?

Joan Hornig:  I think that one of the biggest challenges was actually getting people to take me seriously. If you are doing anything associated with what is traditionally a man’s job people take you seriously. When you switch to something that might be fashion or jewelry, they think that what you’re doing isn’t necessarily important.  

This it’s not just about selling the jewelry. I have to design it. I have to make it. It’s not vertically integrated, right? To check it, I have to hire people, right? We have to do the accounting, we have to do the bookkeeping. And from day one, I decided that every single charity that I would donate to would be located in a place where other people could learn about it. So if you go to my site right click on all the different charities that I’ve given to local and national there are over 1000 and where you can leave my site and learn about those charities. So the challenge was people would say to me,” You’re not busy anymore.” I’d say I’m busier than I ever was. I’m working seven days a week. I said, “You’re not understanding.” So that was actually a challenge.

Charity Matters: What fuels you to keep doing this work?

Joan Hornig: Those moments really are the people I meet in the nonprofit sector. Those are the people. What they do is so extraordinary. It fuels me when I get invited into a food pantry and I see people who do service are so extraordinary. I don’t hold a candle to them and they are the people who are so inspiring.  They’re all over the world.  I know what they’re doing, and I know that it’s harder than what most people do.  

Charity Matters: Tell us what success you have had and what your impact has been? 

Joan Hornig: I measure impact several ways. One is if somebody hears the story of what I do and they tell somebody else, that’s impact.  All of a sudden, we started a conversation of consequence. I measure it when people say I’m going to give 5% or 10% on the business. Everyone cannot afford to give 100% right?  I’ve had an education and a great life but I don’t diminish any or anything anybody gives.

I do speaking tours sometimes, I was in Nashville, and a gentleman had sold his company. He was starting another one, and he decided he was going to follow my model, that’s impact. That’s a huge impact.  The impact is if someone who listens to this says, “I can do something.” Impact is defined in a context that matters, that is only relevant to what someone can do. When we have a community of people who use their muscle memory of giving and caring to pay it forward and inspire others. That’s impact.

Charity Matters: If you could dream any dream for your organization, what would that be?

Joan Hornig:  My dream has always been to collaborate. I like the idea of licensing fees that go to charity. I would love a fragrance company to come to me to collaborate to create a perfume. Can you imagine having something that’s called philanthropy lingers?

Most of all, what I want is institutions, retailers and everyone who sells my jewelry to understand that they should take the time to ask what their customers care about. Not tell them to care about something. That’s my dream. It is really about asking, because we learn a lot from other people when we listen.

Charity Matters: What life lessons have you learned from this experience?

Joan Hornig: I learned that everyone is interesting and worth my time. That your time is more valuable to you than my time is to you, and that I have to use it wisely. Actually, I feel we’re on the same team. If I respect what you care about and respect your efforts, we’re on the same team. You can feel it. 

Charity Matters: How has this journey changed you?

Joan Hornig:  I think that I am a more confident person because I’ve taken risks. I think that one of the things that I’ve learned is if something doesn’t work out, I can handle that risk of disappointment.  The way I make promises to myself and keep them, like the way I did when I was 20, and I walked the aisle and made those two promises. I keep all the things that I made that weren’t right, that didn’t work out. Then I go back to them a number of years later, and I learned that I can fix it. So I learned that sometimes you acquire  knowledge without even knowing it. 

What I want everyone to do is find themselves in a situation where they give one extra thing to someone that they don’t expect to give something to. That would be the way to find me in spirit this holiday season. I love to do one thing that takes a little extra effort that helps someone else.

 I really want people to understand how blessed we are. So many people can benefit, especially people we don’t know.  They’re not obligated, except to hopefully pay it forward in the future when they’re on their feet. So I believe in a hand up, not a handout.

CHARITY MATTERS.

 

YOUR REFERRAL IS THE GREATEST COMPLIMENT,  IF YOU ARE SO MOVED OR INSPIRED, WE WOULD LOVE YOU TO SHARE AND INSPIRE ANOTHER. If you enjoyed today’s episode, please connect with us:

Copyright © 2024 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Episode 59: Project Libertad and our CNN Hero

At Charity Matters we love heroes, people who give and people who serve others. We have been interviewing and finding remarkable heroes long before the iconic CNN Heroes came along. Don’t get me wrong, anyone who amplifies the voices of these remarkbale humans should be applauded, so bravo CNN! When one of the people we interviewed a year and half ago became a CNN Hero, well we had to share. We are so proud of Rachel and she was always a hero to us. Here is her story in video and for everyone who wants to revisit our conversation and podcast, take a look below. The world needs to continue to highlight heroes…because charity does matter.

Photo via: CNN
Rachel’s Story from our May 2023 conversation:

I was recently having a conversation with friends about what our grandparents and great grandparents went through coming to America. I love these conversations for a few reasons. First because we all have these stories. Secondly, because they remind us how strong and resilient our ancestors were and what they sacrificed for us. The immigrant story is the story of our country.

While immigration has been a hot political topic these days, regardless of your stance, there are still people coming to our country who need help. That is where today’s guest, Rachel Rutter comes in. Rachel is the founder of Project Libertad, an organization that helps immigrant youth in a multitude of ways. Join us for an inspirational conversation about some of the challenges these children are facing and how she and Project Libertad and making a difference.

 

Here are a few highlights from our conversation:

 

Charity Matters: Tell us a little about what Project Libertad does?

Rachel Rutter: We are a nonprofit organization serving newcomer immigrant youth. So we’re working with kids who have recently arrived in the US and their families. The people we primarily work with are unaccompanied minors from Central America and Mexico. In addition, we also work with a lot of families from Brazil.

There are fewer services in the counties outside of Philadelphia, so we’re providing legal services,  helping kids with their immigration process, and trying to address the other needs that they have. For example, we have kids who struggle with housing insecurity, food insecurity, mental health support, and all those sorts of things. So we’re trying to not only meet their need for immigration status and help them with that process, but also all these other challenges that they face as they’re adjusting to being here in the US.

Charity Matters: What was the moment you knew you needed to act and start Project Libertad?

Rachel Rutter:  When I was in college, I had this idea that I wanted to start a nonprofit someday.  I was very naive about how hard it would be. So I started all of the paperwork, and incorporating and 501 C 3 status in law school.  Then at the same time, I was working with all these clients who had legal needs, needed asylum, or they needed to apply for immigration status. 

Then they always have all these other needs. For example they don’t have a safe place to live, have family issues, trauma, and need food. There are any number of different issues that they have.  I just wished we had a social worker that we could partner with and have like a wraparound approach. A place where we are meeting all the needs, not just this legal needs.

So the idea came to create an organization that does try to do all those different things in a one stop shop.  We are doing that now, and we had just hired a case manager to connect kids to resources in the community and social services.  I’m obviously doing the legal part. And we hope to continue replicating that and growing in new areas. 

Charity Matters: What are your biggest challenges?

Rachel Rutter: One of the biggest things I remember getting really frustrated with was applying for different grants.  It’s really hard to get your foot in the door as a new nonprofit. Nobody wants to take a chance on you, you’re tiny, and they want to see that you have money before they give you money. But you can’t show them that unless someone gives you money. It’s just kind of like a chicken and egg problem. So that was really frustrating.

We took classes on grant writing.  I just practiced and got better over time. Eventually, we did a grant in partnership with HIAS which was the first ever grant that we got. Just being able to say that this other foundation gave us a grant went really far. Being patient, learning how to talk about your mission in a way that people want to fund it. Because it’s really important. It’s like writing a thesis in college where you have to structure it the right way so that people want to support it.  That was a big learning curve for us.

Charity Matters: What fuels you to keep doing this work?

Rachel Rutter: It can be really hard, but the most important thing for me has always been like the relationship that I have with the kids that we work with. So that’s definitely like the biggest motivator for me. I also have a very supportive family, husband, and friends who work in this industry as well.

So I feel like I have not only my team, my project like that, but also my colleagues from other organizations  who are always supportive. We can always like work together to solve problems.  It can definitely be challenging, but I feel like I have a good support system. Working directly with the kids is what gives me energy. Usually, that’s what I’m trying to focus on. If I need to push through, I’m thinking about the kids and that connection that we get to have with them.

Charity Matters: Tell us what success you have had and what your impact has been? 

Rachel Rutter:  In terms of our impact, we served over 1000 people last year. The times I think when I feel like the most impactful are when a student shares some things that were going on in her family.  After hearing this we were able to provide support with that. There was food insecurity in the household and so we went grocery shopping. It doesn’t always have to be complicated. This kid said I need food and we went to the store and we got food and like that was that. My colleagues and I do stuff like that all the time.

I think those are definitely the moments for me that are the most rewarding when you can just help somebody in such a concrete immediate way. So I love that we have the ability to do that. Sometimes those kinds of moments don’t necessarily get captured in the numbers you put in a grant report. 

Charity Matters: If you could dream any dream for your organization, what would that be?

Rachel Rutter: I have two thoughts about that. One is to continue expanding and replicating what we’re doing now in our current locations. Having the combination of lawyers and social workers reproducing that in new counties as we grow.

Then the other thing I would love to do is to have some sort of shelter for youth who are 18 to early 20s. Something that we run into a lot is youth who have housing insecurity. They don’t either have anywhere to go because the foster care system doesn’t help them once they are 18. We run into cases like that where kids don’t have anywhere to go. There are really limited options currently for them. We would really love is to eventually have some sort of space for kids like that. So that would be  another dream that I would have for the future. 

Charity Matters: What life lessons have you learned from this experience?

Rachel Rutter: I think one thing is just like the importance of these relationships with the kids.  So I think just the value in those long term relationships is so important, and like sustaining for me. I’ve definitely been learning to delegate more, now that we have more staff.  It’s always hard for me to kind of let go of things because this is my baby.

 I also realize when I’m feeling burned out that having a good team that you can trust to do things so that you aren’t trying to do everything as one person is really important. I’m learning to  relax a little more. A lot of things work themselves out if you wait long enough. 

Charity Matters: How has this journey changed you?

Rachel Rutter:  I think when I started this out, I was a little bit naive about how difficult it might be to get funds. So like I mentioned, I’ve learned a lot there. I just think I have more confidence in myself and my knowledge as an attorney.  We’ve really developed our niche where we are the local experts working with this population.

I think that took me a long time to kind of see this as like a real thing and now other people see it that way too.

CHARITY MATTERS.

 

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Season 8 Premier! Episode 80: Change for Good

Welcome to Season 8 of the Charity Matters Podcast Premier! It is really hard to believe that this is already Episode 80 which truly blows my mind. We took a little longer hiatus between seasons than anticipated but having never written a book before I truly had no clue what the process of a book launch entailed. It turns out it takes as much or more time than writing one, who knew? Live and learn.

We have some fantastic people lined up this season that I am thrilled to introduce you to. For today’s episode, I am doing my second solo podcast. In our very first episode I spoke about what we hoped to achieve with our Charity Matters Podcast. Looking back it is amazing to see the change and growth in the rearview mirror. We are in the top 5% of podcasts in our category which has some pretty impressive people. Join us today for a shorter episode as we talk book and all things Change for Good.

This is my first time reading aloud from the book and sharing a little about the journey. Most of you have come along the way for much of it. Since Giving Tuesday was yesterday and we are officially in the season of giving it seemed like the right message at the right time. I hope it gives you some food for thought as we kick off the holidays.

I will be getting into the holiday spirit myself with the Change for Good New York City book launch. I am really looking forward to meeting so many incredible people I have interviewed over the years and never met in person. You may remember a few of them; Natalie Silverstein of Simple Acts Guide, Ian Sandler of Riley’s Way, Daniel Zauder of Grass Roots Grocery and Becky Fawcett of Help Us Adopt just to name a few. Each of these incredible people have given their life to serve others. They are the best of humanity and many of their stories are in the book as well. My holiday gift to myself is to give them huge hugs for being so incredibly generous sharing their journeys with us.

It should be a terrific trip. I am also excited to be speaking to a remarkable group of women at Impact 100. These amazing women have created an incredible giving circle where they give generous grants to nonprofits all over New York City. So as we pack up those pumpkins and pull out those holiday lights, let’s take a moment to think about how we can change for good by making this season one of meaning, kindness and love in action.

CHARITY MATTERS.

 

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Thankful

 

Today is the day that we take time to be thankful. This year, this day and this moment I am grateful for many things, my guess is for many of the same things you are;  health, family, friends and for all the amazing nonprofit founders who continue to inspire and teach so many invaluable life lessons.

This year has been a challenging one for me personally. Yet, every time I have a conversation with one of these inspiring founders its as if someone hit a reset button for me that leads me to gratitude. Each founder has sacrificed their life to make others lives better. Every one them remind us all what really matters and just how much we have to be grateful for each and every day.

Giving birth to Change for Good has been an unbelievable journey and one that has literally just begun. Not even two months in and the book contunues to make bestseller on Amazon. I’m heading to New york for the East Coast launch and next week is the Season 8 premiere of the Charity Matters Podcast. So much to be grateful for! I think what has lifted me more than anything is the reaction to the book. When people text or share that the book was a “game changer and reminded them what matters.”  Those are moments that make all of this worth it.

 

So  today, my wish for you is that you can find those moments with the ones you love. I am grateful to each person who has come into my life and for all of the lessons they have taught.  Most of all, I am grateful to each of you who continue to inspire, teach and motivate on this journey. To each and all of you, I wish you and your families a very joyous and Happy Thanksgiving!

 

CHARITY MATTERS.

 

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Finding Gratitude not just in November

There is no joy without gratitude. The two go hand in hand, and you simply cannot have one without the other. In a moment of joy, you are full of gratitude for the gifts you have been given. Watching a child being born, experiencing nature, being with someone you love or playing with your dog—each of those treasured moments is an experience of gratitude when you make the choice to appreciate the moment.

Gratitude is more than just a simple “thank you.” It’s a powerful force that can transform our lives in profound ways. Gratitude is a critical part of our growth, our healing and evolution. The process of knowing that you have enough and being grateful for every precious breath, bite of food, night of safety, moment with a loved one and appreciation for the gifts we have transforms our lives in powerful and profound ways. No matter how little we have, there is always room to find something, even breathing, to be grateful for.

In the past twelve years of interviewing nonprofit founders, I have discovered some common themes in these amazing humans. These superheroes share more than a few traits that make them successful, purposeful and joyful. The number one trait is gratitude. I would say that most of the people I’ve interviewed have experienced some sort of loss in their lives that triggered them to act to serve others. Through their healing,they find a renewed purpose and gratitude for being alive. The other ten to twenty percent of nonprofit founders had either a close call in life or such a profound sense of gratitude that they knew that they somehow needed to pay it forward. Gratitude is a force that propels us forward, like rocket fuel, it can boost and change our lives in profound ways.

For some reason we seem to think gratitude is as seasonal as pumpkin spiced lattes. Gratitude should be something we practice all year not just in the month of November. Here are a few ways to start your gratitude practice and to ensure it goes all year long.

Keep a Gratitude Journal

One of the most effective ways to cultivate gratitude is to keep a gratitude journal. Each day, take a few minutes to write down three things you are thankful for. These can be big or small. Over time, you’ll find that focusing on these positive experiences can help shift your mindset and make you more aware of the good things in your life.

Express Gratitude to Others

Take time to express your gratitude to the people in your life. This can be as simple as saying “thank you.” Letting others know that you are grateful for their kindness and support can strengthen your relationships and create a positive ripple effect.

Practice Mindfulness

Mindfulness involves paying attention to the present moment without judgment. When you practice mindfulness, you can become more aware of the things you are grateful for. Take a few moments each day to pause and reflect on the positive aspects of your life. This can help you cultivate a greater sense of gratitude and appreciation.

Create Gratitude Rituals

Incorporate gratitude into your daily routine by creating gratitude rituals. Start each day by thinking of one thing you are grateful for. These rituals can help make gratitude a regular part of your life.

Volunteer and Give Back

Giving back to others can help you cultivate a sense of gratitude for what you have. Volunteering your time  can provide a sense of purpose and fulfillment. It can also remind you of the positive impact you can have on others, which can increase your own sense of gratitude.

Focus on the Positive

Make a conscious effort to focus on the positive aspects of your life. When negative thoughts or challenges arise, try to reframe them in a more positive light.

Practice Self-Compassion

Be kind to yourself and practice self-compassion. Recognize that it’s okay to have tough days and that you are doing your best. By being gentle with yourself, you can cultivate a greater sense of gratitude for your own efforts and achievements.

There is so much to be grateful for everyday, not just in November.

 

CHARITY MATTERS.

 

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Finding Joy

This past week has been incredible and I’m still trying to get my head around all that has happened in just a few short days. Sometimes life can be overwhelming and we get caught up in how much we have going on.  We can focus on the to dos rather than on the joy that each experience brings. I have had to remind myself of this more than a few times.

Last weekend we celebrated my Dad’s 85th birthday which was the beginning of my gratitude. As most of you know, my dad has died more than a few times. He has seen the light and yet he was still here to celebrate a milestone birthday. As usual, my dad puts everything in perspective reminding us that each day is a gift. He is right! There is no joy without gratitude. I am so thankful to have my dad here for all of this.

We had an election and then the next day my dear friends hosted a beautiful book launch party for Change for Good. Living in LA my friends came from all parts of town, dealt with insane traffic to celebrate this milestone. It was such a special night having my family there and so many of the amazing people who have walked this journey with me. The joy was palpable. The excitement and feedback from the book has been overwhelming. People are buying six to ten copies at a time, giving them to friends. All of it has been surreal to say the least.

As if that wasn’t enough for the week, I was chosen to present the book to my publishing group the next morning. An incredible group of female authors that She Rises Studios brings together via zoom each week. That was a privilege and really fun. Later that evening we had our TACSC benefit to raise funds for the youth leadership nonprofit that is my day job. Another incredible night supporting people who serve and lead.

All of that brings me to my husband’s birthday, another opportunity for joy. His birthday is also the day before the anniversary of my parent’s car accident. Twenty-two years ago this week. I’ve been talking a lot about the book this week and as a result a lot about my mom. I have felt her guide me and her presence in all of this. My mom is the person who knew what joy was. She created it, she laughed all the time and she embraced life fully. Her voice and legacy is on these pages and everywhere in the book. I came across this picture of her recently and it is exactly who she was.

My mom knew life was precious and life is short. Hers was. She knew what mattered. I shared this the other night at the book launch and thought I would share it again here.

At the end of our one precious beautiful life people are not going to talk about how rich or how thin you were. They are going to talk about how you made people feel, who you helped, how you lived and how you made the world better through your kindness and love. I am not a perfect example of this but the hundreds of nonprofit founders who I have interviewed are. Their stories and lives are in this book and their examples of how to live and give. This is what we should all be focusing on because this is what really matters. There is no silver bullet for life. If there was a silver bullet it would be helping another person. It is the one and only thing we can all do to affect change for good.

Twenty-two years ago this week my life changed forever. So much good has come from that loss. When an earthquake happens, a city is reborn. When a forest fire creates a new forest those trees become a book to inspire others. There is no loss without rebirth. Twenty two years ago, Saturday I lost my mom. Twenty-one years ago this week we launched a nonprofit. One year ago this week I met my publishers and today I am here at this moment talking about my bestselling book with each of you. Life is precious, life is short. Use it well and use your beautiful life to change someone else’s. It is the best thing you can ever do to Change for Good.

My mom taught me so much about how to live and how to find joy. Her legacy lives on in so many ways. My hope is that her legacy can continue to inspire others to go in search of finding joy.

CHARITY MATTERS.

 

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The Art of Good

I know its election day and the noise, the anger, the stress and the tension are building. It is a lot! Right now, especially depending where you live, it seems that we are really divided. That makes me very sad. However, I do truly have hope. If bell curves are real, which I believe they are, then we as a country are more in the middle together than apart. The media has used us as a tug of war to run to each side of that bell curve to be pulled at and torn apart. It is upon each of us to reach across the aisle to our friends, our family and our neighbors to begin these uncomfortable conversations.

This certainly is never a place for politics. Charity Matters is a community where we come together to help one another, to serve one another and to learn the path back to strengthening our social infrastructure that is very broken. There are so many light workers in the world trying to connect us in positive ways.  One of them is an app called Starfish Social where they are gathering like minded helpers, like you, and connecting people to work together for causes they care about. They have a podcast called The Art of Good and I was a guest last week  and wanted to share the conversation here.

As we all search for ways to build bridges back to unity during this uncertain time. We need to look within and begin the process by creating real connections. These connections are the glue that holds the fabric of our society together and it starts with each of us, real humans connecting with real humans. You are the glue that holds your family, your neighborhood and your community together. You are the connection and the glue that makes it all work.

So in order for our communities  to thrive and continue each of us is going to have to grow, to stretch ourselves and to change. Change is what scares us all. The fear in the world today around the election is the fear of the unknown. The fear of change and feeling a lack of control over our future. The reality is that change is the one constant in life we all share. I think most of us can agree that  change looks best in the rearview mirror. This too shall pass whatever it is. We will adapt, grow and learn to accept it. Let us hope that in the process we can all lean into one another to create change for good in all we want to see and become.

CHARITY MATTERS.

 

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Mom to More

I have to admit that God blessed me with amazing friends, truly incredible people that lift me up and have helped me in the darkest of times. There is really no greater gift besides good health than good friends. Especially my girlfriends, they are fun, kind, strong and many of them are wonderful connectors. Always saying, “Do you know so and so? You need to know them!” Through my friends, I am constantly meeting and making more friends. That is exactly how I met Sharon Macey. One girlfriend connecting another.

 

Sharon stayed home and raised her three fantastic now grown children. She realized that we all have second chapters after motherhood but there wasn’t a place to tell those second half stories. So Sharon decided to do it herself and in the process created her own second half and the very successful and popular podcast Mom to More.  It is a place where we can tell our stories of being home with our children and how we ended up where we are now.  I’m really loving being the guest these days and not the host.  Please take a listen below to a great and fun conversation.

Most of you began following Charity Matters when I was a stay at home mom who had just co-founded a nonprofit with a group of friends. When I began Charity Matters, I simply wanted to find out why other people started nonprofits. It was curiosity more than anything. I really wanted to learn other people’s stories. Today, thirteen years later I am just as fascinated with people’s journeys to serve.

Sharon is telling a similar story of mothers who put their careers on the back burner for their children. For many that isn’t an option and no matter where you sit in motherhood, the grass is always greener. Trust me. I have sat in both sections. When I stayed at home, I dreamed of the career I had left behind. When I went back to work, I longed to be home with my boys. There is never an easy path. Regardless of where life takes us, it is important to know there is always something ahead for each of us. We never know what that is.

Thirteen years ago, I would sit home and write this blog before I picked up my boys from school. This is how little our youngest son was then. Never, ever did I dream when I was home with my boys what amazing young men they would become. Nor did I realize then how many incredible humans I would meet and interview. Never did I imagine how many thousands of people would become a part of this community of helpers.

I could barely copy and paste a link back then, and tech is still my biggest challenge, but a podcast? The thought that Episode 80 and Season 8 is coming soon amazes me.  Being a guest on the Mom to More podcast was really fun. Sharon reminded me of those days when the boys were young. If there is one thing we never regret, it is time with our children and how quickly that time passes.

Time slips through our hands like sand. We each have different seasons in our lives. Somedays it feels as if the season is never going to change, like its Ground Hog’s Day, again and again. Then, something happens and things begin to move and shift. The change and evolution begins. You have been here for all of it, when my boys graduated from high school, then college, well you know the journey. Sometimes looking back makes you smile. This conversation reminded me how far Charity Matters and I have come and that is a good thing. Because we are all here to Change for Good.

CHARITY MATTERS.

 

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Change for Good is here!

There is a lot of noise in our world. Lately, with the election our world has gotten a lot louder and somedays its as if there is a tension knob and someone is turning it tighter and tighter. I don’t know about you but I want to jump off the merry go round after too much noise and just turn it off. I have found myself unplugging more and being more mindful of what media I am consuming because it is just too much.

Too be honest, most of this year I have spent my spare time writing. There was very little time for extra noise. Every moment I could find was spent creating Change for Good: The Transformative Power of Service as the Ultimate Cure. I am so proud to say that the paperback was released yesterday on Amazon and is now available wherever you buy books and your book store. Believe it or not it is distributed in 13 countries, who knew?  This  has been a remarkable process of taking the squares of each nonprofit founder’s story and creating a quilt of life lessons learned these past twelve years.  To kick off the launch the publishers at She Rises created this launch on livestream this morning and you can listen or view it on youtube in the play the episode link below.

There are  so many reasons why I am grateful to SheRises publishing this book. First, they have created an incredible community of women authors who they inspire and life up. So much of what I write about is exactly that, creating social infrastructure and community. When we come together in any way we are stronger, better, happier, connected and we can make anything happen. Just like a nonprofit that creates change through community, She Rises also creates change through community. 
It makes sense because SheRises founder, Hanna Olivas is also a nonprofit founder. She is a living example of what and who we talk about every week on Charity Matters. Someone who was dealt a really crappy hand and used it to help others.  I will let Hanna tell her story herself in a hopefully upcoming episode of the podcast, so I won’t spoil it here. To say that she gets it and that She Rises gets it would be an understatement. As you know, I don’t belive in coincidences and I do not think it was one that I ended up with this amazing group of women. I am truly grateful!
So thank you to all of you who pre-ordered. The physical books come to me Novemeber 1st and I will sign and send them to you asap. If you want signed copies please order them through here and send me an email or reply to this post with who to address them to after you place the order, especially if you are buying for Christmas. For all our international audience here are the lnks for you to order as well. 

 

Lastly, thank you again for being a part of this movement to make our world a better place one small act of kindness at a time. Thank you for being part of that kindness and this journey. We are better together, always.

CHARITY MATTERS.

 

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Praying for Florida and North Carolina

Once again, I had planned on writing an entirely different post but as I write this Milton is quickly approaching Florida. By the time you read this it will have hit Tampa and the surrounding communities devastating so many who were already trying to recover from Hurricane Helene just thirteen days ago. It is unfathomable to imagine having to flee your home twice in two weeks time and not knowing what you will return to.

It is in times like these that we see who we really are. We see neighbors helping neighbors, we see the power of community, of connection and kindness. We see the best in humanity and who we should strive to be. All of that gives me hope in a nation so divided right now. We can put all of that division aside and simply reach out a hand to help someone in need. The time is now.

Speaking of need, I have read a few notes from nonprofits who are doing rescue work, Team Rubicon and Samartian’s Purse who said that what they need more than anything is funding. While donations of water and food and clothing are wonderful, those donations mean that people have to sort and organize. That process takes aways from the man hours that could be used ordering and distributing vital resources that are needed. I sent a little something and hope I can do more.

As we pray for Florida, last week I was interviewed by an amazing  Floridian named Naz Rose, for her podcast, Third Eye Talks. Naz and I had a conversation about what we do with all that grief and loss? How can we turn pain into purpose? Naz, not only works for a nonprofit but she coaches others on finding their way. She is amazing and you should definitely check out her website here. The episode is below and seems timely with all of the loss that so many are experiencing right now. You can listen here.

As we send prayers to Florida, I am choosing to focus on the power of community. Knowing what we can do when we come together for something bigger than ourselves. I know how amazing people are.

This past week I felt the love like never before with the kindle version of Change for Good out on Amazon. It is a little like art imitates life. Each week I write to you about the kindness of people, the power of community and giving. Last week so many of you purchased the book and left beautiful reviews. Thank you! At last check the book was ranked #5 in Spirituality, #13 in Spiritual Biography and #36 in Biographies of Religious leaders…not exactly sure how that happened? But I’ll take it!

Once again, thank you for all the love, reviews, emails it has been an incredible week. Next week the book is officially released in paperback. So much gratitude to all of you who continue to believe in good, do good and make the world a better place.

CHARITY MATTERS.

 

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