Attention is the rarest and purest form of generosity.”

—Simone W

A question that I am often is asked is, “What do you think is the most important thing to give to a cause you care about?”

My answer: Your time and attention.

Truly these are your greatest gifts. In our insane world, with information coming at us all at a rapid pace, it is easy to ignore what or who is in front of you. It is much harder to put down your device and give the gift of your undivided attention.

When we focus what truly matters to us, it is that gift of attention that is the rarest and purest form of generosity.

Charity Matters.

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