Her Smile


Happy 10th Anniversary Charity Matters!

It is hard to believe that ten years have passed since I had a crazy idea to start blogging. So much has happened in the past decade, we have had three presidents. Ten years ago were dancing to Gangnam style, doing the Ice Bucket Challenge, and waiting for the world to end from a Mayan calendar.  A decade is a really long time, so thank you for spending it with Charity Matters. We are thrilled to celebrate this milestone and to share it with you!

Today, we are excited to be celebrating our anniversary with the launch of Season Two of the Charity Matters Podcast. We are looking back at some of the incredible people we met along our journey who have taught us so much about life, kindness, compassion, community, connection, and ourselves. So join us as we look back and get excited for what is ahead.

The journey of Charity Matters is much like the journey of the Alchemist, my favorite book. ” We have stopped for a moment to encounter each other, to meet, to love, to share. This is a precious moment. It is a little parenthesis in eternity.” I set out on this path looking to find a tribe of like-minded people. Never did I expect to meet hundreds of everyday heroes who are changing our world and that so many would join this quest in search of goodness.

The Human Condition

The past decade has brought fascinating people into our path and taught us so much about the human condition. We have learned so much about humanity from these conversations. These explorations in suffering, loss, and brokenness have shown us the resilience of the human spirit. The stories and challenges faced from hunger to health to education and everything in between have opened our eyes.

The Helpers, the heroes

This journey has brought the most inspiring people, the helpers, and the heroes. People that through a series of events have experienced loss and have taken that pain to help others. Each one has had a calling or that light bulb moment when they knew they needed to serve and their lives are forever changed. They start a business, a nonprofit, and dedicate their lives to helping others. These nonprofit founders are the true heroes of our world.

Alexandra Dwek, Elena Davis, Lela Diaz and Jennifer Hillman

The Friends

People ask me all the time what are my favorite nonprofits. It is liking asking a parent who is their favorite child, there is no favorite because they all amazing. As a storyteller, there are stories and people that have stayed with me. I think of people who lost their children like the Pablove founder, JoAnn Thrakill, and what she has done for pediatric cancer. I think of Dena Betti, who we met last season, who lost her daughter and began #HerSmile. These women are truly remarkable inspirations of hope, courage, and purpose.

So many of the people I have met and interviewed have become dear and treasured friends. Alexandra Dwek, from Friends with Causes, who I interviewed more than six years ago is beautiful inside and out. Elena Davis of I Am Waters Foundation and her unending work for the homeless is my Gemini twin. Jennifer Hillman from LuxAnthrophy, who resells high-end fashion for nonprofits. Ann Louden brought pink and breast cancer awareness to sports across the country with her nonprofit Frogs for the Cure. All of these women are smart, strong, loving and on a mission to make this world better. I know that my life is better because of each of them.

The big and the Small

Nonprofits come in all sizes. They are no different than a business. We have interviewed small nonprofits that are similar to your tiny local hardware store and large nonprofit CEOs more similar to the Home Depots. Why we have loved our conversations with BCRF President, Myra Biblowit and Project Hope‘s CEO Rabin Tornay. Charity Matters has really become champions for the little guys, those without a voice and a huge heart.

I think of one of my very first interviews with the founders of Saving Tiny Hearts Foundation, Brian and Francie Paul. An unbelievable couple took their infant’s son’s heart condition and turned it into a powerhouse foundation in search of a cure. Francie’s heart is as big as they come. Then there was Alisa Savoretti, the founder of My Hope Chest. Alisa was a Vegas showgirl who was diagnosed with breast cancer and didn’t have insurance for reconstructive surgery. She sold her home and worked in a grocery store to fund her nonprofit to help other women like her. Alisa’s grit, passion, and tenacity is a gift I will always treasure.

The lessons we learned

The lessons we have learned from each one of these interviews is a book onto itself. We have learned the resilience of the human spirit from people like Alisa. Hal Hargrave, the founder of The Be Perfect Foundation took a tragic accident that left him paralyzed and parlayed that into an organization that is a beacon of hope for others facing the same challenges. Interview after interview reminds us of the strength we have to overcome when faced with adversity. More than that, these people take that pain and use it for the betterment of others.

We have learned our need for community and each other. Each nonprofit founder builds a community of connection and reminds us that we are all here to serve one another, not ourselves. These communities reinforce daily the belief that people are innately good. Charity isn’t about taking or handouts, it’s about love. Loving one another in whatever way you do that. Some show their love through time and volunteering, others through donations, either way, it is sharing that energy with another human.


The most important lesson learned is that of gratitude. I want to thank all of our subscribers of the blog and podcast for joining us on this ten-year journey. You have become friends, taught me so much, and created a community where we believe in goodness. Ultimately, Charity Matters has been a weekly reminder of what love is as we continue to help the helpers. Please know how incredibly grateful I am to each of you for being here each week for the past decade. The past ten years have been amazing because of Charity Matters and you. Thank you.



New episodes are released every Week!  If you enjoyed today’s episode, please:
  • Post a screenshot & key takeaway on your IG story and tag me @heidimcniffjohnson and @Charitymatters so I can repost you.
  • Leave a positive review on Apple Podcasts
  • Subscribe to new episodes each week!
Connect with us:



Copyright © 2021 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

Episode 13: Her Smile, a lesson in divine time

It is a rare human that touches our soul. When my path crosses with these angels on earth there is something indescribable that happens. My conversation with Dena Betti was exactly that, one that had me in tears more than a few times. Yes, if you have ever wanted to hear me cry, this episode is for you. More than that was Dena’s message of love and resilience after losing her 14-year-old daughter, Jenna, in a tragic accident.

Dena took that pain and turned it into a nonprofit called Her Smile that funds programs to empower and inspire young people to thrive despite adversity.

Here are a few highlights from our conversation…

Charity Matters: Tell us a little about what Her Smile does?

Dena Betti: Her Smile helps families who have experienced the loss of a dependent child or the loss of a parent with dependent children. We did that primarily for the first five years. Just last year, with the pandemic and the severe fires, we thought we want to do more than what we’re doing. So we broadened our brushstroke so we could also help families going through really difficult circumstances. So not only death, which is the ultimate loss, and to lose a child is beyond measure, so we now are helping those who are in the throes of really challenging circumstances. 

Charity Matters: What was the moment you knew you needed to act and start  Her Smile?

Dena Betti:  But what brought me to this work is, tomorrow will be seven years, when I got this horrific call from my husband. It was a Sunday and, and he was screaming on the phone, Jenna, it was Jenna.  Jenna is my oldest daughter, and she was 14 at the time. And you know, we let her go out on a walk in our neighborhood. they took the like the short what would be the shortcut home. And that was along the railroad tracks.

What we know now is when they sat down on the railroad tracks,  Jenna had put her phone down.  When a train approached they got up and were able to safely get away from the train. But Jenna went back to grab her phone and she was hit and killed from the back. Her phone survived but she didn’t. What we think is that she probably thought the width of the train was the width of the train tracks, which it’s not, the train is wider.  

A moment like that changes you in so many ways that change you. What I want to share is something that leads into why we started Her Smile. That is all the love and support that came from family, friends, strangers, people descended on our home.  I remember the moment so clearly and  I thought if I shut this door and I do not let these people in my home, they might not come back.  I learned one of life’s great lessons, which was when you let people in they will love you and hold you up.  They will give you all of the strength that you need to get through whatever it is.

I have three daughters and they all had the same third-grade teacher, Mrs. Travis. Something very magical happened that she did, she started a Memorial Fund for our family. She started that to help with the burial costs for Jenna and to feel like she could do something for our family. So that raised a lot of money and it helped us put Jenna to rest. We had money left over and I thought you know I don’t want to keep this money. This money needs to go back out to help other people and that is where Her Smile was born. It was born in that spirit.

Charity Matters: When do you know you have made a difference?

Dena Betti: Gosh, so those moments come in little moments for me.  They come when people reach out to me, and ask how do I help my friend who just lost their son or their daughter?  Or what can I say to them? Those are moments that make me feel like I can be of service. Even though it’s much smaller than I originally wanted, it’s as impactful. Those are the moments so they’re not grandiose. They are very humble, but they mean everything to me

Charity Matters: What life lessons have you learned from this experience?

Dena Betti: When Jenna passed away, that was big about the control in my entire life. I’ve just learned that there’s so much fear built into that statement. We want to control because we want to feel safe and secure.  And then when you realize when something happens, like, what I experienced, or other hardships, maybe we don’t have as much control as we thought we did?

 My biggest life lesson is divine time. That’s been my biggest challenge is being able to see it in my mind. feeling like I want it now and having the grace and patience to wait. Having the faith. You know, I’ve asked myself many times, and I prayed to my higher power. And I said,” Is this really what I should be doing?” And the answer has so far come back. Yes. And to have the patience to let divine timing play out has been my biggest life lesson. 

Charity Matters: How has this journey changed you?

Dena Betti: I see life much deeper. Much deeper.  I’ve always been a much deeper thinker and tend to lean on wisdom a lot.  I didn’t really feel like I have anything to prove anymore. Like I feel like I’ve done the inside work. You know, I’ve definitely got to the top of the mountain when it comes to my internal resilience. So, for me, that’s how much I’ve changed or to the degree, I’ve changed is I’m at peace. And that, isn’t that the ultimate goal? Yeah, I think the ultimate goal is to know that you’ve done your best. You’ve carried that bucket You’ve worked your hardest. And you’re at peace with what you’re doing and what you’re putting out into the world and what you’re giving to everybody. 




New episodes are released every Wednesday!  If you enjoyed today’s episode, please:
  • Post a screenshot & key takeaway on your IG story and tag me @heidimcniffjohnson and @Charitymatters so I can repost you.
  • Leave a positive review on Apple Podcasts
  • Subscribe for new episodes each week
Connect with us:


Copyright © 2021 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.