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It is better to give….

it is better to give...westjet14

You have heard me time and again talk about cause marketing, you know, using goodness to promote your brand. If there is one company that has done this so right and brings tears to my eyes each year it is this one…..

Because at the end of the day, it doesn’t matter what you are selling and just as the video says,” It is simply better to give than to receive.”

 

Charity Matters.

 

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