How do trends start? What was the impetus to all of us dumping buckets of ice water on our heads? Who was the inspiration behind this chilly trend?

The answer is simple. His name is Pete Frates and this is his story.

So the next time you are looking at Facebook and/or pouring a bucket of ice on your head, remember why you are doing and for who.  You are doing it for Pete Frates and everyone else who has ALS.  The trend that is changing the face of ALS belongs to one face only and that is of Pete Frates…. an inspiration to us all.

Charity Matters.

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