Being married to an entrepreneur, I am always fascinated by what motivates people to start a business, even a non-profit. When someone comes along who creates a great product and business combined with doing good, well in my book, that is about as good as it gets. The man who has done just that, is Daniel Lubetzky, the founder of Kind Snacks.

Daniel Lubetzky is the son of a holocaust survivor, who grew up in Mexico City before moving to the United States with his family. After graduating from Stanford, he became fascinated with finding a way to resolve the Israel-Palenstine conflict through business. He created an international movement called OneVoice and then a food company called Peaceworks that promotes economic cooperation in the Middle East.

It was in 2004, when Daniel was unhappy with the unhealthy snack choices Americans had, as well as the rise of obesity, that he developed the Kind Bar. His concept was that we can be “kind to our bodies and to the world.” Last week he took his kindness to a new level, by creating a new corporate foundation that will give $1 million in cash prizes to individuals who are making a difference in their communities by kindness.

The Kind Foundation will accept nominations through March 31st and five kind individuals will win $100,000 and one grand winner will win $500,000. The company is known for its generous support to a host of non-profits that are voted on through the companies web-site each month.

When asked about his motivation for giving, in a recent interview in the Chronicle of Philanthropy, Daniel cited his father’s experiences during the holocaust.”I don’t see it as philanthropy so much as a duty,” he said.

Taking Kindness to a whole new level.

Charity Matters.

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