Last week, I was at the grocery store when they asked me if I wanted to round up for charity. Of course my answer was yes. Who doesn’t want to give forty-four cents to a cause they care about. For that matter, who uses change anymore? It was easy, it was effortless and it made me feel great when I really didn’t do anything. It got me wondering how many round up apps and organizations are out there and are they working?
The results made me really happy and I thought they were worth a share. There are a number of apps that individuals can get to give to a cause when they make a purchase. Apps such as RoundUp or Coin Up are for people who want to give their extra change with their own purchases or like me at the store when the company asks me if I want to donate my change? RoundUp works both ways. You can pick a cause and “RoundUp” every purchase for a cause you care about. The app may partner with a store or restaurant you frequent and you can “Round Up” that way.
In the United States alone we donated more than $470 Billion dollars last year and more than 60% of that was from individual donors. According to Engage for Good which tracks point of sale donations, in 2022 nonprofits raised $749 million dollars in point of sale donations. It seems that corporations are jumping on the giving bandwagon. The Taco Bell Foundation alone brought in over $42 million dollars last year from its Round Up partnership with its 7,500 restaurants across the country. Now that is some serious change for good!
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