While I love telling the stories of my non-profit heroes almost more than eating peanut butter and chocolate, I am equally inspired by the host of young entrepreneurs that continue to create new and amazing ways to positively impact the lives of others. This story is exactly that.

Give it Forward.Com is an amazing way for people to fundraise for something they care about online that isn’t necessarily a non-profit but a personal cause.

The story of how GiveForward got started as a personal fundraising website is kind of long, but the short version is this:

After Hurricane Katrina, Desiree wanted to create a company that allowed small-scale donors to have a bigger say in where their donations were going. She was disappointed that the only way to raise money online was if you were a non-profit and she wanted to try to help an individual or family in need. So, in early 2008 she set out to create a site that would let anyone raise money for anything.

Around the same time, Ethan having raised money for a major non-profit in a marathon, thought there should be an easier way for marathon runners to raise money for any charity, not just the charity affiliated events .

A mutual friend introduced Desiree and Ethan, and within a couple of months they had formed GiveForward. Here is how it works.

[youtube=http://www.youtube.com/watch?v=yeRPlvKfav8]

So whether you are trying to raise money for cause or a friend that is ill and needs some help, this incredible tool makes it possible for you to Give Forward. Thanks Desiree and Ethan for making it so easy for Charity Matters.

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