Ok, so I mentioned that you might be sick of the pink ribbons by the end of the month? I do get it because the Pink Ribbon and the Susan G. Komen for the Cure have re-invented cause marketing for our society and our world.

Nancy Brinker, the founder and Susan G. Komen’s sister has written a book, which tells both her sister’s story as well as her journey in founding one of our countries greatest non-profits that began with a promise.

I thought you might want to see the face behind and the cause and learn more about her personal mission to end breast cancer.

Here it is:

[youtube=http://www.youtube.com/watch?v=7DarUhjOSSM]

Whether you know someone who has been affected by breast cancer or just someone who supports the cause

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