SPY – Charity Matters

Causes February 5, 2020

Dream Kit

The founder of my elementary and high school knew what she was doing over a hundred years ago when she made the school’s motto Actions Not Words. That motto has defined my life along with thousands of alumni over the years. It is always so exciting to meet a fellow alumna and someone who grew up with the same philosophy of using their gifts to make the world better. Earlier this week I sat down with Marina Marmolejo, a recent graduate student from Yale with a Masters in Public Health, who decided to stay in New Haven to start a nonprofit to help homeless youth. An inspiring conversation about the launch of her nonprofit and App, DreamKit and beyond amazing what someone so young can accomplish to impact so many lives in such a beautiful way.

Charity Matters: Tell us a little about what DreamKit does?

Marina Marmolejo: We are reinventing technology to end youth homelessness. DreamKit is a web-based App for youth homelessness that supports youth professionally, financially and socially. Specifically through two main functions. The first is to motivate homeless youth, ages 12-25 to attend events, classes, and activities that will help them to escalate out of homelessness. We pay them for their efforts in DreamKit points that can, in turn, be used to “purchase ” gift cards. The youth are essentially earning money to meet their basic needs such as food, clothes, hygiene products. This is our short term solution.

The second part of the App is the long term solutions that are created from the profiles and information gathered on their Dream Kit App that will directly reflect the activities that the youth are attending and track their progress. We then share this information with potential employers, with landlords, mentors in the community to show their positive behavior and the steps the youth are taking to move in a positive direction. The third piece is to engage and connect them to society and the community in trying to reduce the stigma associated with homelessness. Dream Kit is a platform to showcase progress transformation and resiliency among a very at-risk and marginalized population.

Charity Matters: What was the moment you knew you needed to act and start DreamKit?

Marina Marmolejo: Living in Los Angeles homeless is so in your face. People become callus to homelessness because it is so overwhelming and we feel helpless because there are no clear solutions. Living in LA people cannot help to feel guilty. Something inside of me that made me want to use my skills to make a difference and I honestly had no clue how. Then I took a course when I was at Loyola Marymount University on homelessness that spoke to the problem of homelessness from a mental and physical health perspective and public policy perspective.

Part of the class included living homeless for 3 days and 4 nights on the streets of Skid Row and in shelters. I remember the fear, the fear of being so alone, fear of checking our bags and not knowing about our belongings, which was normal shelter protocol. Fear because we were woken up one night and told to leave the shelter because there were too many registered sex offenders in the shelter and the street would be safer. I remember seeing shelter students my age doing their homework and for the first time seeing the juxtaposition between me as a college student, who has been so lucky, and then to witness youth who just were not as lucky as birth. This experience was my tipping point and Ah-Ha moment when the light bulb went off. You don’t really get it until you are in it and I was barely even in it and it was shocking.

So I started doing research at SPY (Safe Place for Youth) in Venice while I finished my undergraduate degree and decided to get my Master’s at Yale in Public Health. When I got to New Haven I got a job at an organization called PAWS (Poverty Alleviation through Washing Soles) where we provided shoes, socks, foot care, hygiene for the homeless. Professor Yusuf read the article about our work and reached out to me. From our conversations, DreamKit was created to track the progress of the homeless much like a Fitbit giving behavioral nudges and creating a points-based economy for homeless youth. We hired a development team and launched our App last week.

Charity Matters: What are your biggest challenges?

Marina Marmolejo: DreamKit is not a consumer-facing product that has one customer like selling t-shirts but more of a linear pipeline. DreamKit is so reliant on multiple different communities for it to be successful which is absolutely the hardest part. The biggest challenge is gaining trust with our youth, our service providers, mobile employers. How do we connect all of these partners later down the road with our youth?

In order to end youth homelessness or even to attempt to it takes all hands on deck just to manage our fifteen person team, our partners, stakeholders and trying to take care of myself and protecting my energy as well. Working with this population reminds me that my own stresses seem small.

Charity Matters: What fuels you to keep doing this work?

Marina Marmolejo: Two of the people on our team, Aaron and Ashley, are formerly homeless. I meet with them multiple times a week and hearing their testimonials is what keeps me going. Last week one of our students said, “I’ve never been around so much positivity before.” The work that I’m doing with Adam and Ashley gives me so many Ah-Ha moments. This mutually beneficial relationship makes me feel that I am in the right place at the right time and watching them grow spiritually and emotionally through their work at DreamKit. They absolutely keep me going.

Charity Matters: When do you know you have made a difference?

Marina Marmolejo: For me moving the needle has been the incredible support from the New Haven community to support me and this work in this very new opportunity. My Ah-Ha moments happen when someone says they have read about DreamKit and for me moving the needle forward means that we are infiltrating the way that people think about youth homelessness and that we are creating space for DreamKit and shifting mindsets on how we can be creative for solutions on homeless youth.

Charity Matters: Tell us what success you have had? What has your impact been?

Marina Marmolejo: First, the way we are treating the homeless top-down through government programs and DreamKit is funding and resourcing from the ground up. The metric is if you do X then you will get Y. We are exploring the bottom-up approach. We are paying the homeless whether we like it or not. If we are paying for the homeless regardless of then introducing interventions when they are young helps us create a new pathway to prevent them from ending up in systems such as prisons or hospitals in the long term.

We might as well put the money in early to use it as a positive reward-based system as opposed to paying for long term prison stays. It is exhilarating to know that if you give people opportunities for positive behavior then how does that impact larger systems like health care or the criminal justice system. As a society, we are really good at tracking negative behaviors but not the reverse. DreamKit introduces a whole new data set on positive metrics.

Charity Matters: If you could dream any dream for DreamKit, what would that be?

Marina Marmolejo: I would love to have proof of concept for DreamKit and be able to scale this to other cities. Essentially, I would love to be able to go to other urban markets and have them leverage the App to operate DreamKit in their own cities. Tech makes this scaleable and people do not realize that these youth have phones. Sixty-five percent of our youth have phones and the other thirty-five percent qualify for free phones through government programs.

Charity Matters: What life lessons have you learned from this experience?

Marina Marmolejo: Overall, being able to code-switch. I find myself moving from marketing to research, from business to grant writing. The lesson has been to be agile and switch really quickly.

Charity Matters: How has this journey changed you?

Marina Marmolejo: I have been in academic institutions my whole life. You learn, you study and give back. I have learned that if something doesn’t exist you are allowed to create it. I am ok with being ok that they don’t exist. I know I have the ability to create jobs and opportunities. We are allowed to create new ideas for our most vulnerable populations and that is what matters.

Charity Matters.

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Causes October 17, 2019

SPY Safe Place for Youth

“We must all work together to end youth homelessness in America.”

Jewel Kilcher

Charity Matters: Tell us a little about what A Safe Place For Youth (SPY) does?

Alison Hurst: Homelessness is our number one crisis in LA County. We created a one-stop-shop where young people who are experiencing homelessness or are at risk of homelessness come and access to a whole array of services to assist them while they are homeless and also assist them getting out of homelessness and into stability.

We provide all of the services one would need including; education, employment, health and wellness services, housing and case management services and of course a sprinkle of fun stuff because young people need fun stuff like our healing arts program which provides music, art, poetry, meditation all ways to lure our young people into our services because young people need different things. All of this is topped off with really awesome food, access to showers and clothing. Today we have nine comprehensive programs that make up our continuum of care. All of our programs weave together to meet the different needs of the young people we are serving.

Charity Matters: What was the moment that you knew you needed to act and start SPY?

Alison Hurst: There wasn’t one moment but rather a series of moments. The initial moment was in 2008 when I would take my son to the skateboard park in Venice Beach and see all of theses disconnected kids at the beach, which were actually sleeping on the streets. I’m from London, where we didn’t have a large population of homelessness, but when I came here to Venice Beach and then Hollywood I realized that we had a massive problem with youth homelessness and we didn’t have many resources here on the Westside of Los Angeles. That was the initial spark.

When I met with other nonprofit organizations that were working with the homeless population, I realized that people just didn’t seem to know what to do with the unhoused youth. One of the other initial sparks was when I realized that even the other social service providers didn’t know how to meet the needs of the young people and that they didn’t believe that they wanted the same kind of resources. Even the old Federal policies entitled “Runaway homeless youth” which placed blame on the youth. These youth didn’t run away, they were tossed out and thrown away, neglected and abused.

In learning all of this, I immediately began handing out food packs to these kids on Venice Beach with a bunch of volunteers and realized once I got engaged with the youth that there was literally nothing that separated these kids from the kids in my normal everyday life, other than the fact that they had nowhere to live. The system had colossally failed them over and over again. The epiphany was that I became super engaged in the cause and I thought I could impact that cause by handing out food and very quickly realized that was not enough and started to build the program.

In the last eight years, we have become the leading provider for homeless youth on the westside. We now have a staff of 59 and eight years ago we had zero staff and a handful of volunteers and today we have hundreds of volunteers. While our growth is great the fact remains that more young people are falling into homeless than any other demographic and by young we mean ages 12-24. When we started SPY it was literally to meet the needs of hunger and then as our expertise grew so much of this became around policy change. We have worked with local businesses, government, individuals and the community to help us to be a part of the solution.

Charity Matters: What are your biggest challenges?

Alison Hurst: The biggest challenge we currently have is fighting the housing project that we are trying to expand. While having almost 60,000 folks residing on our streets has increased so has the neighborhood opposition to siting any kind of housing program. Through Measure H and HHH, there are resources provided to build more crisis and critical need housing. The opposition from the community is being slowed down by neighbors’ opposition to all of these projects.

Having access to general housing funding is top of mind always but getting neighborhood buy-in on the two very large projects we are involved in, one is a 54-bed shelter for youth homeless shelter. We have never had a youth shelter ever which will transform the landscape and we continue to face enormous opposition. The second project is a 40 unit development that we will be operating. We have one hundred youth a day currently walking through our doors and we haven’t had any opposition but with these projects, we have had a lot. There is a lot of NIMBY or not in my back yard.

There is a lot of fear and shame. the shamefulness of what we have when there is so much unbelievable wealth all around us. So the shame that comes with recognizing the levels of poverty and drivers of homelessness. Rather than letting that shame motivate you to do something, it becomes a fear of others. I think it is much easier to write people off if we think that they are different from us. The truth is there is very little that separates us and once you come face to face with homelessness you can not deny the commonality between us.

Charity Matters: What fuels you to keep doing this work?

Alison Hurst: The young people we serve. I regularly feel that I am pushing a boulder uphill. As you grow your budget gets squeezed and there isn’t always funding. What drives me is that I have to stay connected with the young people we serve. Every member of our team, myself included, spends a portion of their time in direct service with the kids to stay connected to the work. I have to be apart of the work so I don’t make decisions that are not based on reality.

Charity Matters: When do you know that you have made a difference?

Alison Hurst: When we moved into housing. We had one housing program that we launched last year. We were literally placing young people in the spare bedrooms of community members and we were the first agency in LA to do that. In February of this year, we launched into a transitional housing program and to me, that felt monumental. For years we didn’t have anywhere for these kids to go and nothing to offer but love and connections to resources but now for the first time we at least have 20 young people safely off the streets. We are getting ready to launch a third program for young pregnant homeless youth and families.

Charity Matters: Tell us a little about what success you have had and the impact you have made with SPY?

Alison Hurst: I think there is a combination of things that make us feel that we have had success. From the number of young people, we have moved safely off the streets, which was 127 last fiscal year and I think the number of young people that we have connected to education and employment. Because the two things are absolutely dependent on each other. Over one hundred youth that were connected to education and employment and the additional 127 who are off the street. At the same time we served 1,400 youth and we still have a long way to go. The annualized national number of youth homelessness is around 10,00 young people between the ages of 12 and 25.

Charity Matters: If you could dream any dream for SPY what would that be?

Alison Hurst: I would dream that we would continue to grow our housing resources and add an additional transitional housing program, that we would execute on our Venice Beach bridge housing project. That we can continue to be the first in the class agency that provides a hopeful, safe space for young people to access services and wonderful place that provides employment opportunities for people who want to be a part of the solution as well as a wonderful place to work.

Charity Matters: What life lessons have you learned from starting this organization?

Alison Hurst: The learning curve was SO steep and SO challenging, it feels like being in a Master’s program for the past eight years. I left school at 15 and have never been back. I don’t have a Ph.D. or a fancy degree and never in a million years did I think that I would be here. I learned early to always hire people smarter than you. More than that SPY is all based on relationships, connection, community, and our youth members. Everything we do is about creating connections and community for everyone involved. We would be nothing without all of our community partners. Power in the change happens when you bring everyone to the table.

Charity Matters: How has this journey changed you?

Alison Hurst: I think this journey has impacted me the most in my level of listening and understanding around poverty. I am a much more serious person than I was before because a huge weight has been put on me. I am a much more focused person than I ever was which motivates me. This work never ends it is 24/7 but I am fearless, absolutely fearless and I never stop. SPY is all about light and love and I am not afraid to use the word love, it is the underpinning of everything we do.

Charity Matters

If you are so inspired feel free to pass this along. Who doesn’t love to hear about all the good in the world? You will make someone’s day!

Copyright © 2019 Charity Matters. This article may not be reproduced without explicit written permission; if you are not reading this in your newsreader, the site you are viewing is illegally infringing our copyright. We would be grateful if you contact us.

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