I don’t know about you, but I have always adored Katie Couric. I follow her on Instagram and for the past two weeks every day she has posted a picture and told the story of someone’s life affected by cancer. Each story more devastating than the next, with faces of children, mother’s, grandparents….each one of us knows someone who has been affected by this horrible disease.
Katie has been involved with an organization called Stand Up 2 Cancer. It began as an idea in 2008, to bring the entertainment industry together to raise funds for cancer research. Tonight, once again they will do just that.
Since 2008, Stand Up 2 Cancer has raised millions of dollars that have funded over one thousand cancer researchers and 19 cancer dream teams put together to end this disease. So, tonight turn on your tele to be entertained, inspired and to join in this fight that Stands Up 2 Cancer.
I love all these days of giving that have been created in the past few years. More importantly, I find myself wondering what came from all the effort? Just because celebrities tweeted “unselfies” holding signs of causes they care about…was something actually accomplished more than a social media whirl and many a #hashtag ? I am happy to report that the answer is yes, there was much accomplished last #GivingTuesday and much giving done.
The numbers of giving were up 64 percent! That equates to non profits raising nearly $46 million dollars in donations, compared to last years $28 million, according to early estimates from Indiana University’s Lily Family School of Philanthropy.
What I think is even more fantastic was the volunteering efforts that went along with the day. Last Tuesday, volunteers had clothing drives, tutoring projects and a wide range of activities aimed at helping local non-profits across the country. Almost 18,000 charity, corporate and civic partners registered to officially be a part of Giving Tuesday this year.
Sheila Herring from the Case Foundation was quoted as saying,”The biggest thing for us is that Giving Tuesday directly challenges Black Friday and Cyber Monday, where you have analysts lining up to look at the numbers as a gauge of the health of our economy. What if, as a nation, we focused that kind of attention on giving and we wanted that to be our identity?”
If a #hashtag and a celebrity “unselfie” is what it takes to get us thinking, acting and giving then #allforhashtages, #givewithmeaning, #makingadifference and of course my favorite #charitymatters.