As Giving Tuesday arrives tomorrow, it seems to be in stark contrast to all other messages being sent our way about sales and holiday giving. First its Black Friday, next its Small Store Saturday and today is Cyber Monday. While the names are catchy, what is the meaning and the purpose?
In 2012, the Giving Tuesday movement began to create a national day of giving to support favorite non-profit organizations. Initially there were 2,500 partners and today in just three years it has grown to over 30,000 organizations in over 70 countries.
Giving comes in other forms besides money, it can be the gift of time or resources. So think about what organizations you care about and ask yourself the real question. How can I give tomorrow?
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